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fait partie de Advertising Self-Regulation : Launching a better system for a bigger Europe / EASA Summit - Brussels 25 June 2004
Titre : Advertising self-regulation - The essentials Type de document : texte imprimé Auteurs : Geoffrey Draughn, Editeur scientifique ; Olivier Gray, Editeur scientifique Editeur : European Advirtising Standards Alliance (EASA) Année de publication : 2003 Langues : Français Catégories : EUROPE Tags : Europe publicité autorégulation Index. décimale : 659.1 Publicité Résumé :
Présentation de l'éditeur :
"This guide is designed for the lay person whether a newcomer to advertising and its regulation or an individual consumer citizen. It provides information on what self-regulation is, how it works, who it involves, how national and cross-border complaints are handled and what generally can be found in place across Europe. It is essential reading for a newcomer to this subject. The Layman's Guide is only available in English."
(Source : http://www.easa-alliance.org/ - Consulté le 09/03/2010)Note de contenu :
En page 3 :
"Discover the essentials :
Advertising professional or layman - here's your chance to find out how advertising self-regulation works in pratice and what happens when someone complains about an advertisement.
Here are the detailed answers to the most frequently asked questions about advertising self-regulation in the enlarging European Single Market
- The need
- The advantages
- The way it works
- The code-making and interpretation
- The complaints
- The decisions and enforcement
- The European dimension
- The cross-border issue
- The future
En ligne : http://www.easa-alliance.org/ Advertising self-regulation - The essentials [texte imprimé] / Geoffrey Draughn, Editeur scientifique ; Olivier Gray, Editeur scientifique . - [S.l.] : European Advirtising Standards Alliance (EASA), 2003.
fait partie de Advertising Self-Regulation : Launching a better system for a bigger Europe / EASA Summit - Brussels 25 June 2004
Langues : Français
Catégories : EUROPE Tags : Europe publicité autorégulation Index. décimale : 659.1 Publicité Résumé :
Présentation de l'éditeur :
"This guide is designed for the lay person whether a newcomer to advertising and its regulation or an individual consumer citizen. It provides information on what self-regulation is, how it works, who it involves, how national and cross-border complaints are handled and what generally can be found in place across Europe. It is essential reading for a newcomer to this subject. The Layman's Guide is only available in English."
(Source : http://www.easa-alliance.org/ - Consulté le 09/03/2010)Note de contenu :
En page 3 :
"Discover the essentials :
Advertising professional or layman - here's your chance to find out how advertising self-regulation works in pratice and what happens when someone complains about an advertisement.
Here are the detailed answers to the most frequently asked questions about advertising self-regulation in the enlarging European Single Market
- The need
- The advantages
- The way it works
- The code-making and interpretation
- The complaints
- The decisions and enforcement
- The European dimension
- The cross-border issue
- The future
En ligne : http://www.easa-alliance.org/ Réservation
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