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Titre : The business of media : Corporate media and the public interest Type de document : texte imprimé Auteurs : David Croteau, Auteur ; William Hoynes, Auteur Mention d'édition : 2nd edition Editeur : Thousand Oaks [USA] : Pine Forge Press Année de publication : 2006 Importance : 315 p. Format : 23 cm ISBN/ISSN/EAN : 978-1-4129-1315-7 Prix : 33€ Langues : Anglais Catégories : ECONOMIE - Aspects Généraux
MEDIAS
MEDIAS: COMMUNICATION & JOURNALISME - Aspects générauxTags : medias démocratie service public concurrence fusion regulation aspect économique éducation aux médias citoyenneté journalisme aspect socio-culturel télécommunications Index. décimale : 338 Industrie (production) - Aspect économique Résumé : The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.
Key Features:
Examines the basic dynamics that underlie the changing media industry and the possible influence these changes are having on society (society's insatiable quest for profits and democratic society's need for a media system that serves the public interest)
Draws from both social and economic theory to create two conceptual frameworks: market model, and public sphere model
Focus on devlopments in the last decade to major media industry trends mapping structural organization, the rise of media conglomerates, and their new strategies
Assesses the impact of recent changes in the media industry using the public sphere model on social and political life
Offers clear, concise, jargon-free writing accessible to all students and professionals without an economics background
(Présentation de l'éditeur sur son site ; http://www.pineforge.com/)Note de contenu : Grandes lignes de la table des matières :
Introduction : The new media industry and an old dilemna
Part I : Profits and the public interest: theoretical and historical context
1. Media, markets, and the public sphere
2. The rise and (de)regulation of the media industry
Part II : industry structure and corporate strategy : explaining the rise of media conglomerates
3. The new media giants : changing industry structure
4. Strategies of the new media giants
Part III : Neglecting the public interest : media conglomerates and the public sphere
5. How business strategy shapes media content
6. How the media business influences society
7. Choosing the future : citizens, policy, and the public interest
Appendix : Select online resources for studying the media industry, media policy, and media education
Part III : Neglecting the public interest: media conglomerates and the public sphereEn ligne : http://www.pineforge.com The business of media : Corporate media and the public interest [texte imprimé] / David Croteau, Auteur ; William Hoynes, Auteur . - 2nd edition . - Thousand Oaks ("An Imprint of Sage Publications, Inc", USA) : Pine Forge Press, 2006 . - 315 p. ; 23 cm.
ISBN : 978-1-4129-1315-7 : 33€
Langues : Anglais
Catégories : ECONOMIE - Aspects Généraux
MEDIAS
MEDIAS: COMMUNICATION & JOURNALISME - Aspects générauxTags : medias démocratie service public concurrence fusion regulation aspect économique éducation aux médias citoyenneté journalisme aspect socio-culturel télécommunications Index. décimale : 338 Industrie (production) - Aspect économique Résumé : The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.
Key Features:
Examines the basic dynamics that underlie the changing media industry and the possible influence these changes are having on society (society's insatiable quest for profits and democratic society's need for a media system that serves the public interest)
Draws from both social and economic theory to create two conceptual frameworks: market model, and public sphere model
Focus on devlopments in the last decade to major media industry trends mapping structural organization, the rise of media conglomerates, and their new strategies
Assesses the impact of recent changes in the media industry using the public sphere model on social and political life
Offers clear, concise, jargon-free writing accessible to all students and professionals without an economics background
(Présentation de l'éditeur sur son site ; http://www.pineforge.com/)Note de contenu : Grandes lignes de la table des matières :
Introduction : The new media industry and an old dilemna
Part I : Profits and the public interest: theoretical and historical context
1. Media, markets, and the public sphere
2. The rise and (de)regulation of the media industry
Part II : industry structure and corporate strategy : explaining the rise of media conglomerates
3. The new media giants : changing industry structure
4. Strategies of the new media giants
Part III : Neglecting the public interest : media conglomerates and the public sphere
5. How business strategy shapes media content
6. How the media business influences society
7. Choosing the future : citizens, policy, and the public interest
Appendix : Select online resources for studying the media industry, media policy, and media education
Part III : Neglecting the public interest: media conglomerates and the public sphereEn ligne : http://www.pineforge.com Réservation
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