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Coercion: Why we listen to what “they” say / Douglas Rushkoff
Titre : Coercion: Why we listen to what “they” say Type de document : texte imprimé Auteurs : Douglas Rushkoff, Auteur Editeur : London [Grande-Bretagne] : Riverhead Trade Année de publication : [2000] Importance : 293 p. Format : 20 cm ISBN/ISSN/EAN : 978-1-57322-829-9 Prix : 11€ Langues : Français Catégories : MEDIAS: COMMUNICATION & JOURNALISME - Aspects généraux Tags : communication publicité medias Index. décimale : 302.2 Communication Résumé : They say that you're using only ten percent of your brain. They say the corner office is a position of power. They say you can earn thousands of dollars a week in your spare time. They say that knowing your audience is more important than whatever it is you're selling.
Who, exactly, are "they"? And why do we listen to them?
Douglas Rushkoff argues that we each have our own "theys" — bosses, pundits, authorities, both real and imaginary—whom we allow to shape our lives and manage our futures. Like parents, they can make us feel safe. They do our thinking for us. We don't have to worry about our next move — it has already been decided on our behalf, and in our best interests. Or so we hope.
Unfortunately, not everyone to whom we surrender this control has our interests at heart. What's more, Rushkoff says, as much as we try to resist them, they are always finding new and improved ways to manipulate us. Whether it's a floor plan at a shopping mall designed to make us lose our bearings, a television ad that anticipates our reaction to advertising, or a tiny spy program planted on our computers by an Internet merchant, the world has become a battlefield of subtle persuasion. As soon as we think we've become familiar with their methods, these influence professionals work to move us into strange and unfamiliar territory—leading us like prey into a trap. We are caught in a kind of arms race, and with the rise of automated marketing in the last decade, the race has spun out of control.
A veteran of the media wars, Douglas Rushkoff is in a unique position to guide us through these societal hazards. For years a champion of the new media and a willing consultant as interactive technology was adapted by marketing professionals, he now casts a cold eye on the process by which such innovations have been co-opted by the powers-that-be. Rushkoff's message is bracing, insightful, and indispensable for anyone who hopes to know how our most sophisticated marketing and media insiders are able stay one step ahead of our efforts to understand them.
(Présentation de l'auteur sur son site : http://www.rushkoff.com/coercion.html)Note de contenu : Introduction : they say
Chapter one : Hand-to-Hand
Chapter two : Atmospherics
Chapter three : Spectacle
Chapter four : public relations
Chapter five : Advertising
Chapter six : Pyramids
Chapter seven : Virtual marketing
Postscript : Buyers's remorse
Bibliograpy
Notes
Indes
Coercion: Why we listen to what “they” say [texte imprimé] / Douglas Rushkoff, Auteur . - London (Penguin Books Ltd., 80 Strand, WC2R ORL, Grande-Bretagne) : Riverhead Trade, [2000] . - 293 p. ; 20 cm.
ISBN : 978-1-57322-829-9 : 11€
Langues : Français
Catégories : MEDIAS: COMMUNICATION & JOURNALISME - Aspects généraux Tags : communication publicité medias Index. décimale : 302.2 Communication Résumé : They say that you're using only ten percent of your brain. They say the corner office is a position of power. They say you can earn thousands of dollars a week in your spare time. They say that knowing your audience is more important than whatever it is you're selling.
Who, exactly, are "they"? And why do we listen to them?
Douglas Rushkoff argues that we each have our own "theys" — bosses, pundits, authorities, both real and imaginary—whom we allow to shape our lives and manage our futures. Like parents, they can make us feel safe. They do our thinking for us. We don't have to worry about our next move — it has already been decided on our behalf, and in our best interests. Or so we hope.
Unfortunately, not everyone to whom we surrender this control has our interests at heart. What's more, Rushkoff says, as much as we try to resist them, they are always finding new and improved ways to manipulate us. Whether it's a floor plan at a shopping mall designed to make us lose our bearings, a television ad that anticipates our reaction to advertising, or a tiny spy program planted on our computers by an Internet merchant, the world has become a battlefield of subtle persuasion. As soon as we think we've become familiar with their methods, these influence professionals work to move us into strange and unfamiliar territory—leading us like prey into a trap. We are caught in a kind of arms race, and with the rise of automated marketing in the last decade, the race has spun out of control.
A veteran of the media wars, Douglas Rushkoff is in a unique position to guide us through these societal hazards. For years a champion of the new media and a willing consultant as interactive technology was adapted by marketing professionals, he now casts a cold eye on the process by which such innovations have been co-opted by the powers-that-be. Rushkoff's message is bracing, insightful, and indispensable for anyone who hopes to know how our most sophisticated marketing and media insiders are able stay one step ahead of our efforts to understand them.
(Présentation de l'auteur sur son site : http://www.rushkoff.com/coercion.html)Note de contenu : Introduction : they say
Chapter one : Hand-to-Hand
Chapter two : Atmospherics
Chapter three : Spectacle
Chapter four : public relations
Chapter five : Advertising
Chapter six : Pyramids
Chapter seven : Virtual marketing
Postscript : Buyers's remorse
Bibliograpy
Notes
Indes
Media virus - Hidden agendas in popular culture / Douglas Rushkoff
Titre : Media virus - Hidden agendas in popular culture Type de document : texte imprimé Auteurs : Douglas Rushkoff, Auteur Editeur : New-York [USA] : Ballantine Books Année de publication : 1996 Importance : xv - 344 p. Format : 21 cm ISBN/ISSN/EAN : 978-0-345-39774-4 Catégories : MEDIAS:AUDIOVISUEL: TELEVISION: Aspect socio-culturel
MEDIAS:AUDIOVISUEL:NUMERIQUE: Aspect socio-culturelTags : télévision internet aspect socio-culturel Index. décimale : 302.23 Media Résumé : Bold, daring, and provocative, Media Virus! examines the intricate ways in which popular media both manipulate and are manipulated by those who know how to tap into their power. Douglas Rushkoff shows that where there's a wavelength, there's a way to "infect" those on it - from the subtly, but intentionally, subversive signals broadcast by shows like "The Simpsons," to the O.J. media frenzy surrounding the Nicole Brown Simpson murder case, chase, and trial. What does it all mean? Unless you've been living in a cave that isn't cable-ready, you're already infected with the media virus. But don't worry, it won't make you sick. It will make you think....
(4ème p. couverture)
Publishers Weekly
This provocative title suggests the author will follow the familiar route of explaining how popular culture manipulates its audience into complacency. On the contrary, Rushkoff (The GenX Reader) asserts that media ``viruses'' empower audiences both to become more actively engaged with the media and to challenge the status quo. Viruses, e.g., rap song ``Cop Killer'' and the videotape of the Rodney King beating, are controversial, compelling images or ideas that allow countercultural politics to infiltrate mainstream media. The hidden agendas Rushkoff explores here are thus subversive ones. His readings of various media outlets, such as TV shows like The Simpsons and Ren and Stimpy, as launchpads for antiestablishment messages about alternative lifestyles, are smart and interesting. But his conclusions about the revolutionary potential of media viruses are not always substantiated by his analyses, and his use of techno-jargon makes his arguments often difficult to follow. Author tour. (Oct.)
(commentaire du site http://www.barnesandnoble.com )Note de contenu : CONTENTS
Preface - Aknowledgments
Introduction : The Nature of Infection
PART 1 - ON GETTING CULTURED
Chapter 1 : The Datasphere
PART 2 - THE MAINSTREAM
Chapter 2 : TV Forums
Chapter 3 : Presidential Campaigning
Chapter 4 : Kids' TV
Chapter 5 : The MTV Revolution
PART 3 - THE UNDERGROUND
Chapter 6 : Alternative Media
Chapter 7 : Tactical Media
Chapter 8 : The Net
Chapter 9 : Pranks
Chapter 10 : Meta-media
Afterwords / Notes / Bibliography / Index
Media virus - Hidden agendas in popular culture [texte imprimé] / Douglas Rushkoff, Auteur . - New-York (Division of Random House, Inc., USA) : Ballantine Books, 1996 . - xv - 344 p. ; 21 cm.
ISBN : 978-0-345-39774-4
Catégories : MEDIAS:AUDIOVISUEL: TELEVISION: Aspect socio-culturel
MEDIAS:AUDIOVISUEL:NUMERIQUE: Aspect socio-culturelTags : télévision internet aspect socio-culturel Index. décimale : 302.23 Media Résumé : Bold, daring, and provocative, Media Virus! examines the intricate ways in which popular media both manipulate and are manipulated by those who know how to tap into their power. Douglas Rushkoff shows that where there's a wavelength, there's a way to "infect" those on it - from the subtly, but intentionally, subversive signals broadcast by shows like "The Simpsons," to the O.J. media frenzy surrounding the Nicole Brown Simpson murder case, chase, and trial. What does it all mean? Unless you've been living in a cave that isn't cable-ready, you're already infected with the media virus. But don't worry, it won't make you sick. It will make you think....
(4ème p. couverture)
Publishers Weekly
This provocative title suggests the author will follow the familiar route of explaining how popular culture manipulates its audience into complacency. On the contrary, Rushkoff (The GenX Reader) asserts that media ``viruses'' empower audiences both to become more actively engaged with the media and to challenge the status quo. Viruses, e.g., rap song ``Cop Killer'' and the videotape of the Rodney King beating, are controversial, compelling images or ideas that allow countercultural politics to infiltrate mainstream media. The hidden agendas Rushkoff explores here are thus subversive ones. His readings of various media outlets, such as TV shows like The Simpsons and Ren and Stimpy, as launchpads for antiestablishment messages about alternative lifestyles, are smart and interesting. But his conclusions about the revolutionary potential of media viruses are not always substantiated by his analyses, and his use of techno-jargon makes his arguments often difficult to follow. Author tour. (Oct.)
(commentaire du site http://www.barnesandnoble.com )Note de contenu : CONTENTS
Preface - Aknowledgments
Introduction : The Nature of Infection
PART 1 - ON GETTING CULTURED
Chapter 1 : The Datasphere
PART 2 - THE MAINSTREAM
Chapter 2 : TV Forums
Chapter 3 : Presidential Campaigning
Chapter 4 : Kids' TV
Chapter 5 : The MTV Revolution
PART 3 - THE UNDERGROUND
Chapter 6 : Alternative Media
Chapter 7 : Tactical Media
Chapter 8 : The Net
Chapter 9 : Pranks
Chapter 10 : Meta-media
Afterwords / Notes / Bibliography / Index
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Titre : Open Source democracy : How online communication is changing offline politics Type de document : texte imprimé Auteurs : Douglas Rushkoff, Auteur Editeur : London [Grande-Bretagne] : Demos Année de publication : 2003 Importance : 69 p. Format : 20 cm ISBN/ISSN/EAN : 978-1-84180-113-1 Prix : 7,5€ Langues : Français Catégories : MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : démocratie internet politique communication Index. décimale : 004.678 Internet Résumé : "The 'open source' movement in computer software is self-organising and decentralised; it also values participation over power. Douglas Rushkoff, the leading US commentator on digital culture, argues that democratic politics should work in the same way.
Foreword by Douglas Alexander MP
The internet has become an integral part of our lives because it is interactive. That means people are senders of information, rather than simply passive receivers of ‘old’ media. Most importantly of all, we can talk to each other without gatekeepers or editors. This offers exciting possibilities for new social networks, which are enabled - but not determined - by digital technology.
In the software industry, the open source movement emphasises collective cooperation over private ownership. This radical idea may provide the biggest challenge to the dominance of Microsoft. Open source enthusiasts have found a more efficient way of working by pooling their knowledge to encourage innovation.
All this is happening at a time when participation in mainstream electoral politics is declining in many Western countries, including the US and Britain. Our democracies are increasingly resembling old media, with fewer real opportunities for interaction.
What, asks Douglas Rushkoff in this original essay for Demos, would happen if the 'source code' of our democratic systems was opened up to the people they are meant to serve? ‘An open source model for participatory, bottom-up and emergent policy will force us to confront the issues of our time,’ he answers.
That’s a profound thought at a time when governments are recognising the limits of centralised political institutions. The open source community recognises that solutions to problems emerge from the interaction and participation of lots of people, not by central planning.
Rushkoff challenges us all to participate in the redesign of political institutions in a way which enables new solutions to social problems to emerge as the result of millions interactions. In this way, online communication may indeed be able to change offline politics.
You can join the debate about Open Source Democracy in the Demos Greenhouse."
(Présentation de l'éditeur sur http://www.demos.co.uk/publications/)Note de contenu : Acknowledgements
Foreword
1. Introduction
2. From Moses to modems : demystifying the storytelling and taking control
3. Electronic community : from birth to backlash
4. The opportunity for renaissance
5. Networked democracy
6. Open source : imagining network democracy
7. Conclusion
NotesEn ligne : http://www.rushkoff.com Open Source democracy : How online communication is changing offline politics [texte imprimé] / Douglas Rushkoff, Auteur . - London (Magdalen House, 136 Tooley Street, SE1 2TU, Grande-Bretagne) : Demos, 2003 . - 69 p. ; 20 cm.
ISBN : 978-1-84180-113-1 : 7,5€
Langues : Français
Catégories : MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : démocratie internet politique communication Index. décimale : 004.678 Internet Résumé : "The 'open source' movement in computer software is self-organising and decentralised; it also values participation over power. Douglas Rushkoff, the leading US commentator on digital culture, argues that democratic politics should work in the same way.
Foreword by Douglas Alexander MP
The internet has become an integral part of our lives because it is interactive. That means people are senders of information, rather than simply passive receivers of ‘old’ media. Most importantly of all, we can talk to each other without gatekeepers or editors. This offers exciting possibilities for new social networks, which are enabled - but not determined - by digital technology.
In the software industry, the open source movement emphasises collective cooperation over private ownership. This radical idea may provide the biggest challenge to the dominance of Microsoft. Open source enthusiasts have found a more efficient way of working by pooling their knowledge to encourage innovation.
All this is happening at a time when participation in mainstream electoral politics is declining in many Western countries, including the US and Britain. Our democracies are increasingly resembling old media, with fewer real opportunities for interaction.
What, asks Douglas Rushkoff in this original essay for Demos, would happen if the 'source code' of our democratic systems was opened up to the people they are meant to serve? ‘An open source model for participatory, bottom-up and emergent policy will force us to confront the issues of our time,’ he answers.
That’s a profound thought at a time when governments are recognising the limits of centralised political institutions. The open source community recognises that solutions to problems emerge from the interaction and participation of lots of people, not by central planning.
Rushkoff challenges us all to participate in the redesign of political institutions in a way which enables new solutions to social problems to emerge as the result of millions interactions. In this way, online communication may indeed be able to change offline politics.
You can join the debate about Open Source Democracy in the Demos Greenhouse."
(Présentation de l'éditeur sur http://www.demos.co.uk/publications/)Note de contenu : Acknowledgements
Foreword
1. Introduction
2. From Moses to modems : demystifying the storytelling and taking control
3. Electronic community : from birth to backlash
4. The opportunity for renaissance
5. Networked democracy
6. Open source : imagining network democracy
7. Conclusion
NotesEn ligne : http://www.rushkoff.com