Titre : | The rise of Generation # hashtag | Type de document : | document électronique | Auteurs : | Laurent Colombani, Auteur ; David Sanderson, Auteur ; François Videlaine, Auteur | Editeur : | Boston (Massachusetts) [USA] : BAin & Company | Année de publication : | 2014 | Importance : | 12 p. | Langues : | Anglais | Catégories : | MEDIAS:AUDIOVISUEL:NUMERIQUE: Aspect économique MEDIAS:AUDIOVISUEL:NUMERIQUE: Aspect socio-culturel MEDIAS:AUDIOVISUEL:NUMERIQUE:Contenu
| Tags : | médias format historique mobile contenu étude de marché public consommateur publicité aspect économique Europe États-Unis Moyen-Orient Afrique | Index. décimale : | 658.83 Etude et analyse des marchés | Résumé : | "Barely a decade after digitized content challenged the reign of physical formats, a third wave of media formats and business models is taking center stage. Until recently, most digital media models tried to replicate the physical forms they replaced: e-books, downloadable music and movies, linear video games. The new wave of native digital content breaks free from those formats. Long-form media downloads and sell-through models, inherited from the constraints of physical distribution, are giving way to unbundled, long- and short-form content, streamed at will and paid for through subscriptions, micro-transactions or advanced advertising solutions.
Bain & Company’s annual survey of more than 7,000 consumers in Europe, the US and the BRICS countries gives a clear picture of the audience for this third wave of media (...)"
Source : http://www.bain.com/publications/articles/the-rise-of-generation-hashtag.aspx (Consulté le 06/01/2015) | En ligne : | http://www.bain.com/publications/articles/the-rise-of-generation-hashtag.aspx | Format de la ressource électronique : | http://www.bain.com/Images/BAIN_BRIEF_Generation_hashtag.pdf |
The rise of Generation # hashtag [document électronique] / Laurent Colombani, Auteur ; David Sanderson, Auteur ; François Videlaine, Auteur . - Boston (Massachusetts) (131 Dartmouth Street, 02116, USA) : BAin & Company, 2014 . - 12 p. Langues : Anglais Catégories : | MEDIAS:AUDIOVISUEL:NUMERIQUE: Aspect économique MEDIAS:AUDIOVISUEL:NUMERIQUE: Aspect socio-culturel MEDIAS:AUDIOVISUEL:NUMERIQUE:Contenu
| Tags : | médias format historique mobile contenu étude de marché public consommateur publicité aspect économique Europe États-Unis Moyen-Orient Afrique | Index. décimale : | 658.83 Etude et analyse des marchés | Résumé : | "Barely a decade after digitized content challenged the reign of physical formats, a third wave of media formats and business models is taking center stage. Until recently, most digital media models tried to replicate the physical forms they replaced: e-books, downloadable music and movies, linear video games. The new wave of native digital content breaks free from those formats. Long-form media downloads and sell-through models, inherited from the constraints of physical distribution, are giving way to unbundled, long- and short-form content, streamed at will and paid for through subscriptions, micro-transactions or advanced advertising solutions.
Bain & Company’s annual survey of more than 7,000 consumers in Europe, the US and the BRICS countries gives a clear picture of the audience for this third wave of media (...)"
Source : http://www.bain.com/publications/articles/the-rise-of-generation-hashtag.aspx (Consulté le 06/01/2015) | En ligne : | http://www.bain.com/publications/articles/the-rise-of-generation-hashtag.aspx | Format de la ressource électronique : | http://www.bain.com/Images/BAIN_BRIEF_Generation_hashtag.pdf |
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