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Coercion: Why we listen to what “they” say / Douglas Rushkoff
Titre : Coercion: Why we listen to what “they” say Type de document : texte imprimé Auteurs : Douglas Rushkoff, Auteur Editeur : London [Grande-Bretagne] : Riverhead Trade Année de publication : [2000] Importance : 293 p. Format : 20 cm ISBN/ISSN/EAN : 978-1-57322-829-9 Prix : 11€ Langues : Français Catégories : MEDIAS: COMMUNICATION & JOURNALISME - Aspects généraux Tags : communication publicité medias Index. décimale : 302.2 Communication Résumé : They say that you're using only ten percent of your brain. They say the corner office is a position of power. They say you can earn thousands of dollars a week in your spare time. They say that knowing your audience is more important than whatever it is you're selling.
Who, exactly, are "they"? And why do we listen to them?
Douglas Rushkoff argues that we each have our own "theys" — bosses, pundits, authorities, both real and imaginary—whom we allow to shape our lives and manage our futures. Like parents, they can make us feel safe. They do our thinking for us. We don't have to worry about our next move — it has already been decided on our behalf, and in our best interests. Or so we hope.
Unfortunately, not everyone to whom we surrender this control has our interests at heart. What's more, Rushkoff says, as much as we try to resist them, they are always finding new and improved ways to manipulate us. Whether it's a floor plan at a shopping mall designed to make us lose our bearings, a television ad that anticipates our reaction to advertising, or a tiny spy program planted on our computers by an Internet merchant, the world has become a battlefield of subtle persuasion. As soon as we think we've become familiar with their methods, these influence professionals work to move us into strange and unfamiliar territory—leading us like prey into a trap. We are caught in a kind of arms race, and with the rise of automated marketing in the last decade, the race has spun out of control.
A veteran of the media wars, Douglas Rushkoff is in a unique position to guide us through these societal hazards. For years a champion of the new media and a willing consultant as interactive technology was adapted by marketing professionals, he now casts a cold eye on the process by which such innovations have been co-opted by the powers-that-be. Rushkoff's message is bracing, insightful, and indispensable for anyone who hopes to know how our most sophisticated marketing and media insiders are able stay one step ahead of our efforts to understand them.
(Présentation de l'auteur sur son site : http://www.rushkoff.com/coercion.html)Note de contenu : Introduction : they say
Chapter one : Hand-to-Hand
Chapter two : Atmospherics
Chapter three : Spectacle
Chapter four : public relations
Chapter five : Advertising
Chapter six : Pyramids
Chapter seven : Virtual marketing
Postscript : Buyers's remorse
Bibliograpy
Notes
Indes
Coercion: Why we listen to what “they” say [texte imprimé] / Douglas Rushkoff, Auteur . - London (Penguin Books Ltd., 80 Strand, WC2R ORL, Grande-Bretagne) : Riverhead Trade, [2000] . - 293 p. ; 20 cm.
ISBN : 978-1-57322-829-9 : 11€
Langues : Français
Catégories : MEDIAS: COMMUNICATION & JOURNALISME - Aspects généraux Tags : communication publicité medias Index. décimale : 302.2 Communication Résumé : They say that you're using only ten percent of your brain. They say the corner office is a position of power. They say you can earn thousands of dollars a week in your spare time. They say that knowing your audience is more important than whatever it is you're selling.
Who, exactly, are "they"? And why do we listen to them?
Douglas Rushkoff argues that we each have our own "theys" — bosses, pundits, authorities, both real and imaginary—whom we allow to shape our lives and manage our futures. Like parents, they can make us feel safe. They do our thinking for us. We don't have to worry about our next move — it has already been decided on our behalf, and in our best interests. Or so we hope.
Unfortunately, not everyone to whom we surrender this control has our interests at heart. What's more, Rushkoff says, as much as we try to resist them, they are always finding new and improved ways to manipulate us. Whether it's a floor plan at a shopping mall designed to make us lose our bearings, a television ad that anticipates our reaction to advertising, or a tiny spy program planted on our computers by an Internet merchant, the world has become a battlefield of subtle persuasion. As soon as we think we've become familiar with their methods, these influence professionals work to move us into strange and unfamiliar territory—leading us like prey into a trap. We are caught in a kind of arms race, and with the rise of automated marketing in the last decade, the race has spun out of control.
A veteran of the media wars, Douglas Rushkoff is in a unique position to guide us through these societal hazards. For years a champion of the new media and a willing consultant as interactive technology was adapted by marketing professionals, he now casts a cold eye on the process by which such innovations have been co-opted by the powers-that-be. Rushkoff's message is bracing, insightful, and indispensable for anyone who hopes to know how our most sophisticated marketing and media insiders are able stay one step ahead of our efforts to understand them.
(Présentation de l'auteur sur son site : http://www.rushkoff.com/coercion.html)Note de contenu : Introduction : they say
Chapter one : Hand-to-Hand
Chapter two : Atmospherics
Chapter three : Spectacle
Chapter four : public relations
Chapter five : Advertising
Chapter six : Pyramids
Chapter seven : Virtual marketing
Postscript : Buyers's remorse
Bibliograpy
Notes
Indes