Accueil
A partir de cette page vous pouvez :
Retourner au premier écran avec les dernières notices... |
Détail de l'éditeur
Documents disponibles chez cet éditeur
Faire une suggestion Affiner la recherche
Audience evolution. New technologies and the transformation of media audiences / Philip M. Napoli
Titre : Audience evolution. New technologies and the transformation of media audiences Type de document : texte imprimé Auteurs : Philip M. Napoli, Auteur Editeur : New-York : Columbia University Press Année de publication : 2011 Importance : xiii, 248 p. ISBN/ISSN/EAN : 978-0-231-15035-4 Prix : 72,50-€ Langues : Français Catégories : MEDIAS: COMMUNICATION & JOURNALISME - Aspects généraux
MEDIAS:AUDIOVISUELTags : médias audience public information internet Index. décimale : 011.37 médias visuels et audiovisuels Résumé : "Much has been made in recent years of the many ways in which the media environment is undergoeing dramatic change. We know, for instance, that the explosion of Web sites, the proliferation of television channels and the emergence of new content-delivery platforms - ranging from hand-held devices, to satellite radio, to on-demand and interactive television services - all are contributing to exponential increases in the fragmentation of the media environment. We also know that new media technologies are providing media audiences with unprecedented control over the media consumption process. From the time-shifting and commercial-skipping capabilities of the DVR, to the personalization of lonline news sites, to the unprecedented content portability offered by hand-held devices, individuals have evergrowing levels of control over when, how, and where they consume media. And, perhaps most dramatic of all, new media are increasingly putting the power to create and distribute content into the hands of the audience. User-generated content now competes with traditional media content for audience attention (Berman et al. 2007).
What has received less attention, however, is the question of what these changes in the media environment mean for how media organizations think about their audiences. What can examining these environmental changes tell us about how media organizations' perceptions of their audiences change over time ? What are the specific technological and institutional forces that can effect such change ? How are such changes negotiated and resisted within the complex dynamics of the various stakeholders involved in attracting and monetizing media audiences ? And, finally, what are the broader sociocultural implications of the changes taking place in the conceptualization of media audience ? (...)"
(Extrait de l'introduction p. 1)Note de contenu : CONTENTS
List of illustrations / Preface
Introduction
1. Contextualizing audience evolution
2. The transformation of media consumption
3. The transformation of audience information systems
4. Contesting audiences
5. The implications of audience evolution
Notes
References
IndexAudience evolution. New technologies and the transformation of media audiences [texte imprimé] / Philip M. Napoli, Auteur . - New-York : Columbia University Press, 2011 . - xiii, 248 p.
ISBN : 978-0-231-15035-4 : 72,50-€
Langues : Français
Catégories : MEDIAS: COMMUNICATION & JOURNALISME - Aspects généraux
MEDIAS:AUDIOVISUELTags : médias audience public information internet Index. décimale : 011.37 médias visuels et audiovisuels Résumé : "Much has been made in recent years of the many ways in which the media environment is undergoeing dramatic change. We know, for instance, that the explosion of Web sites, the proliferation of television channels and the emergence of new content-delivery platforms - ranging from hand-held devices, to satellite radio, to on-demand and interactive television services - all are contributing to exponential increases in the fragmentation of the media environment. We also know that new media technologies are providing media audiences with unprecedented control over the media consumption process. From the time-shifting and commercial-skipping capabilities of the DVR, to the personalization of lonline news sites, to the unprecedented content portability offered by hand-held devices, individuals have evergrowing levels of control over when, how, and where they consume media. And, perhaps most dramatic of all, new media are increasingly putting the power to create and distribute content into the hands of the audience. User-generated content now competes with traditional media content for audience attention (Berman et al. 2007).
What has received less attention, however, is the question of what these changes in the media environment mean for how media organizations think about their audiences. What can examining these environmental changes tell us about how media organizations' perceptions of their audiences change over time ? What are the specific technological and institutional forces that can effect such change ? How are such changes negotiated and resisted within the complex dynamics of the various stakeholders involved in attracting and monetizing media audiences ? And, finally, what are the broader sociocultural implications of the changes taking place in the conceptualization of media audience ? (...)"
(Extrait de l'introduction p. 1)Note de contenu : CONTENTS
List of illustrations / Preface
Introduction
1. Contextualizing audience evolution
2. The transformation of media consumption
3. The transformation of audience information systems
4. Contesting audiences
5. The implications of audience evolution
Notes
References
IndexRéservation
Réserver ce document
Exemplaires
Code-barres Cote Support Localisation Section Disponibilité 1002871 6 NAP AUD Livre Bibliothèque Documentaires Disponible The story so far - what we know about the business of digital journalism - A report from the Columbia University Graduate School of Journalism / Bill Grueskin
Titre : The story so far - what we know about the business of digital journalism - A report from the Columbia University Graduate School of Journalism Type de document : document électronique Auteurs : Bill Grueskin, Auteur ; Ava Seave, Auteur ; Lucas Graves, Auteur Editeur : New-York : Columbia University Press Année de publication : 2011 Importance : 143 p. Format : Document électronique Note générale : Dossier publié par la « Columbia Journalism Review » Langues : Français Catégories : MEDIAS: COMMUNICATION & JOURNALISME - Aspects généraux Tags : information journalisme numérique internet Index. décimale : 070.4 Journalisme Résumé : Extrait de la conclusion :
"Here’s the problem: Journalists just don’t understand their business.”
That’s the diagnosis from Randall Rothenberg, a former New York Times media reporter who heads the Interactive Advertising Bureau, a trade group representing publishers and marketers.
Whether or not you agree with his sweeping characterization, it’s clear that many sectors of the traditional news industry have been slow to embrace changes brought on by digital technology. They also have been flummoxed by competitors who invest minimally in producing original content but have siphoned off some of the most profitable parts of the business.
At the same time, digital journalism has created significant opportunities for news organizations to rethink the way they cover their communities. And in several organizations, old and new, we see promising signs that a transformed industry can emerge from the digital transition—one that is leaner, quicker, and, yes, profitable.
We do not believe that legacy platforms should be disregarded or disbanded. It simply is not reasonable to assume that any company would cast aside the part of its business that generates 80 to 90 percent of its revenue. But we do think that companies ought to regard digital platforms and their audiences as being in a state of constant transformation, one that demands a faster and more consistent pace of innovation and investment.
To that end, we offer these recommendations: (...) "
Note de contenu : Introduction
Chapter 1 : News From Everywhere: The Economics of Digital Journalism
Chapter 2 : Traffic Patterns: Why Big Audiences Aren’t Always Profitable
Chapter 3 : Local and Niche Sites: The Advantages of Being Small
Chapter 4 : The New New Media: Mobile, Video and Other Emerging Platforms
Chapter 5 : Paywalls: The Price Tag for Information
Chapter 6 : Aggregation:‘Shameless’ – and Essential
Chapter 7 : Dollars and Dimes: The New Costs of Doing Business
Chapter 8 : New Users, New Revenue: Alternative Ways to Make Money
Chapter 9 : Managing Digital: Audience, Data and Dollars
Conclusion
En ligne : http://www.cjr.org/the_business_of_digital_journalism/ The story so far - what we know about the business of digital journalism - A report from the Columbia University Graduate School of Journalism [document électronique] / Bill Grueskin, Auteur ; Ava Seave, Auteur ; Lucas Graves, Auteur . - New-York : Columbia University Press, 2011 . - 143 p. ; Document électronique.
Dossier publié par la « Columbia Journalism Review »
Langues : Français
Catégories : MEDIAS: COMMUNICATION & JOURNALISME - Aspects généraux Tags : information journalisme numérique internet Index. décimale : 070.4 Journalisme Résumé : Extrait de la conclusion :
"Here’s the problem: Journalists just don’t understand their business.”
That’s the diagnosis from Randall Rothenberg, a former New York Times media reporter who heads the Interactive Advertising Bureau, a trade group representing publishers and marketers.
Whether or not you agree with his sweeping characterization, it’s clear that many sectors of the traditional news industry have been slow to embrace changes brought on by digital technology. They also have been flummoxed by competitors who invest minimally in producing original content but have siphoned off some of the most profitable parts of the business.
At the same time, digital journalism has created significant opportunities for news organizations to rethink the way they cover their communities. And in several organizations, old and new, we see promising signs that a transformed industry can emerge from the digital transition—one that is leaner, quicker, and, yes, profitable.
We do not believe that legacy platforms should be disregarded or disbanded. It simply is not reasonable to assume that any company would cast aside the part of its business that generates 80 to 90 percent of its revenue. But we do think that companies ought to regard digital platforms and their audiences as being in a state of constant transformation, one that demands a faster and more consistent pace of innovation and investment.
To that end, we offer these recommendations: (...) "
Note de contenu : Introduction
Chapter 1 : News From Everywhere: The Economics of Digital Journalism
Chapter 2 : Traffic Patterns: Why Big Audiences Aren’t Always Profitable
Chapter 3 : Local and Niche Sites: The Advantages of Being Small
Chapter 4 : The New New Media: Mobile, Video and Other Emerging Platforms
Chapter 5 : Paywalls: The Price Tag for Information
Chapter 6 : Aggregation:‘Shameless’ – and Essential
Chapter 7 : Dollars and Dimes: The New Costs of Doing Business
Chapter 8 : New Users, New Revenue: Alternative Ways to Make Money
Chapter 9 : Managing Digital: Audience, Data and Dollars
Conclusion
En ligne : http://www.cjr.org/the_business_of_digital_journalism/ Réservation
Réserver ce document
Exemplaires
Code-barres Cote Support Localisation Section Disponibilité 1003012 6 GRU STO Document numérique Internet Docs numérisés CentreDoc Disponible