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Online video look who's watching now : A Snapshot of how consumers interact with online video content and advertising / Adroitdigital (New York, Boston, Los Angeles, Chicago, and San Francisco, USA)
Titre : Online video look who's watching now : A Snapshot of how consumers interact with online video content and advertising Type de document : document électronique Auteurs : Adroitdigital (New York, Boston, Los Angeles, Chicago, and San Francisco, USA), Auteur Editeur : New York, Boston, Los Angeles, Chicago & San Francisco [USA] : Adroitdigital Année de publication : 2014 Importance : 19 p. Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL:NUMERIQUE:Contenu:publicité Tags : vidéo publicité éditeurs opérateurs audience étude de marché statistiques Index. décimale : 659.1 Publicité Résumé : "Objectives & Methodology", page 4 :
"To gain insight into how consumers view online video content and advertising versus broadcast television, Adroit Digital conducted a study to ask viewers how they approach video consumption and their thoughts on video advertising. The insights gained in the survey are meant to assist agencies and brands in evaluating how their current video strategy and offering align with how consumers watch video content in the multi-screen universe.
The study was fielded from April 17 through April 21, 2014. The survey targeted a random sample of United States consumers who self-identified as 18 years of age or older and owning a television, smartphone, and personal computer or laptop.
The study garnered 2,000 completed surveys."
Extrait de l'introduction page 3:
"On August 1, 1981, MTV aired its first video, The Buggles “Video Killed the Radio Star.”
Fast-forward to 2014 and radio is still very much alive and well, although it has transformed.
Interestingly, both radio and video (broadcast/cable television) are currently undergoing what some might call radical changes. (...)
From an overall major media perspective, this all becomes a game of dollars and cents. Who will win the race is far from being determined. But these changes will have a lasting effect on advertisers and how they approach reaching audiences through various video channels across multiple screens, all enabled by new technologies."Note de contenu :
Introduction
Objectives & Methodology
Major Findings
Demographics
Survey
Conclusion
About Adroit DigitalEn ligne : http://www.adroitdigital.com/ Online video look who's watching now : A Snapshot of how consumers interact with online video content and advertising [document électronique] / Adroitdigital (New York, Boston, Los Angeles, Chicago, and San Francisco, USA), Auteur . - New York, Boston, Los Angeles, Chicago & San Francisco (USA) : Adroitdigital, 2014 . - 19 p.
Langues : Anglais
Catégories : MEDIAS:AUDIOVISUEL:NUMERIQUE:Contenu:publicité Tags : vidéo publicité éditeurs opérateurs audience étude de marché statistiques Index. décimale : 659.1 Publicité Résumé : "Objectives & Methodology", page 4 :
"To gain insight into how consumers view online video content and advertising versus broadcast television, Adroit Digital conducted a study to ask viewers how they approach video consumption and their thoughts on video advertising. The insights gained in the survey are meant to assist agencies and brands in evaluating how their current video strategy and offering align with how consumers watch video content in the multi-screen universe.
The study was fielded from April 17 through April 21, 2014. The survey targeted a random sample of United States consumers who self-identified as 18 years of age or older and owning a television, smartphone, and personal computer or laptop.
The study garnered 2,000 completed surveys."
Extrait de l'introduction page 3:
"On August 1, 1981, MTV aired its first video, The Buggles “Video Killed the Radio Star.”
Fast-forward to 2014 and radio is still very much alive and well, although it has transformed.
Interestingly, both radio and video (broadcast/cable television) are currently undergoing what some might call radical changes. (...)
From an overall major media perspective, this all becomes a game of dollars and cents. Who will win the race is far from being determined. But these changes will have a lasting effect on advertisers and how they approach reaching audiences through various video channels across multiple screens, all enabled by new technologies."Note de contenu :
Introduction
Objectives & Methodology
Major Findings
Demographics
Survey
Conclusion
About Adroit DigitalEn ligne : http://www.adroitdigital.com/