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Titre : 10 keypoints when creating an OTT service Type de document : document électronique Editeur : Paris : Arkena Année de publication : 2017 Importance : 27 p Langues : Anglais Catégories : DOCUMENTATION DE REFERENCE :Guides, Manuels, ...
MEDIAS:AUDIOVISUEL:NUMERIQUETags : manuel OTT vidéo à la demande internet marketing Index. décimale : 011.37 médias visuels et audiovisuels Résumé : "Whether home, at the office, on the subway (…), be it live, on demand, by title, subscription-based, we consume more and more TV programs each day, on multiple devices.
The explosion of video consumption in mobility cannot be denied. TV may still be the undisputed leader in video content consumption with 71% of the total audience, other connected devices (laptop, smartphones, tablets, etc.) nowadays represent 29% of our daily viewing time.
Following the evolution of technologies and usages,broadcasting methods and media distribution are multiplying.Today, it has become obvious that the growth of OTT (Over-the-Top) video platforms is the best answer to support these new video habits.
There is no need to demonstrate the interest of OTT to open up new audiences & monetization opportunities for your content. However, it is important to be aware of the Marketing, Editorial & Technical issues you may face."
Source : http://www.arkena.com/blog/white-paper-ott-service-keys-success/ (Consulté le 30/03/2017)
Note de contenu : TABLE OF CONTENTS :
Introduction
1. Define your marketing approach
2. Make the User eXperience fluid
3. Deliver your content to multiple terminals
4. Rely on an international platform
5. Promote all your content
6. Protect your content
7. Mobilise your user community and beyond
8. Select appropriate performance indicators
9. Choose a technical platform that is sized to meet your needs
10. Set up your team ans establish its Governance
Conclusion
En ligne : http://www.arkena.com/blog/white-paper-ott-service-keys-success/ 10 keypoints when creating an OTT service [document électronique] . - Paris (15, rue Cognacq-Jay, 75007) : Arkena, 2017 . - 27 p.
Langues : Anglais
Catégories : DOCUMENTATION DE REFERENCE :Guides, Manuels, ...
MEDIAS:AUDIOVISUEL:NUMERIQUETags : manuel OTT vidéo à la demande internet marketing Index. décimale : 011.37 médias visuels et audiovisuels Résumé : "Whether home, at the office, on the subway (…), be it live, on demand, by title, subscription-based, we consume more and more TV programs each day, on multiple devices.
The explosion of video consumption in mobility cannot be denied. TV may still be the undisputed leader in video content consumption with 71% of the total audience, other connected devices (laptop, smartphones, tablets, etc.) nowadays represent 29% of our daily viewing time.
Following the evolution of technologies and usages,broadcasting methods and media distribution are multiplying.Today, it has become obvious that the growth of OTT (Over-the-Top) video platforms is the best answer to support these new video habits.
There is no need to demonstrate the interest of OTT to open up new audiences & monetization opportunities for your content. However, it is important to be aware of the Marketing, Editorial & Technical issues you may face."
Source : http://www.arkena.com/blog/white-paper-ott-service-keys-success/ (Consulté le 30/03/2017)
Note de contenu : TABLE OF CONTENTS :
Introduction
1. Define your marketing approach
2. Make the User eXperience fluid
3. Deliver your content to multiple terminals
4. Rely on an international platform
5. Promote all your content
6. Protect your content
7. Mobilise your user community and beyond
8. Select appropriate performance indicators
9. Choose a technical platform that is sized to meet your needs
10. Set up your team ans establish its Governance
Conclusion
En ligne : http://www.arkena.com/blog/white-paper-ott-service-keys-success/ 2014 (Multiscreen) - July 2014 - Multiscreen & OTT series (Bulletin de Digital TV Europe - Cable & Satellite Europe for a new era) / Stuart Thomson
est un bulletin de Digital TV Europe - Cable & Satellite Europe for a new era : The business of digital delivery / Stuart Thomson
Titre : 2014 (Multiscreen) - July 2014 - Multiscreen & OTT series Type de document : document électronique Auteurs : Stuart Thomson, Directeur de publication, rédacteur en chef Année de publication : 2014 Importance : 10 p. Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL: TELEVISION
PERIODIQUESTags : TV connectée OTT internet mobile écran partagé application Index. décimale : 621.388 Télévision (télécommunication) En ligne : http://www.digitaltveurope.net/category/multiscreen-ott-series/ [n° ou bulletin]2014 (Multiscreen) - July 2014 - Multiscreen & OTT series [document électronique] / Stuart Thomson, Directeur de publication, rédacteur en chef . - 2014 . - 10 p.
est un bulletin de Digital TV Europe - Cable & Satellite Europe for a new era : The business of digital delivery / Stuart Thomson
Langues : Anglais
Catégories : MEDIAS:AUDIOVISUEL: TELEVISION
PERIODIQUESTags : TV connectée OTT internet mobile écran partagé application Index. décimale : 621.388 Télévision (télécommunication) En ligne : http://www.digitaltveurope.net/category/multiscreen-ott-series/
est un bulletin de Digital TV Europe - Cable & Satellite Europe for a new era : The business of digital delivery / Stuart Thomson
Titre : 2016 (Multiscreen) - August 2016 - Multiscreen and OTT Series Type de document : document électronique Année de publication : 2016 Importance : 25 p Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL
PERIODIQUESTags : audiovisuel télécommunications vidéo aspect socio-culturel aspect technique public jeunes réseaux sociaux financement monétisation publicité droits sportifs interview OTT Index. décimale : 621.382 Télécommunications Note de contenu : - I / Social life streaming: The year of social streaming
- II / 360° video, virtual reality and UHD TV : A rounded view
- III / Multiscreen delivery : the challenges : Getting up to speed
- IV / The rise of online sports : This sporting lifeEn ligne : http://www.digitaltveurope.net/section/multiscreen-ott-series/ [n° ou bulletin]2016 (Multiscreen) - August 2016 - Multiscreen and OTT Series [document électronique] . - 2016 . - 25 p.
est un bulletin de Digital TV Europe - Cable & Satellite Europe for a new era : The business of digital delivery / Stuart Thomson
Langues : Anglais
Catégories : MEDIAS:AUDIOVISUEL
PERIODIQUESTags : audiovisuel télécommunications vidéo aspect socio-culturel aspect technique public jeunes réseaux sociaux financement monétisation publicité droits sportifs interview OTT Index. décimale : 621.382 Télécommunications Note de contenu : - I / Social life streaming: The year of social streaming
- II / 360° video, virtual reality and UHD TV : A rounded view
- III / Multiscreen delivery : the challenges : Getting up to speed
- IV / The rise of online sports : This sporting lifeEn ligne : http://www.digitaltveurope.net/section/multiscreen-ott-series/
est un bulletin de Digital TV Europe - Cable & Satellite Europe for a new era : The business of digital delivery / Stuart Thomson
Titre : 319 - June 2015 - Spectrum reallocation and the future of OTT Type de document : texte imprimé Auteurs : Stuart Thomson, Editeur scientifique ; Andy McDonald, Editeur scientifique ; Kate Bulkley, Auteur ; Andy Fry, Auteur ; Adrian Pennington, Auteur ; Adam Thomas, Auteur ; Anna Tobin, Auteur ; Jesse Whittock, Auteur ; Stewart Clarke, Collaborateur Année de publication : 2015 Note générale : 42p Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL: TELEVISION:TV numérique Tags : numérique télévision numérique vidéo à la demande opérateurs OTT fournisseur d'accès Index. décimale : 791.45 - Télévision (Loisir) Résumé : Présentation de l'éditeur :
"The migration of TV distribution to IP, along with growth in non-linear viewing and viewing of content on multiple screens, is now seen as an inexorable trend, with major implications for broadcasters, network providers and regulators.
In this issue of Digital TV Europe we look at two aspects of the shift: the impact on terrestrial broadcasting of demand for mobile capacity and the battle for spectrum, principally driven by expected growth in IP video; and the impact on cable and the need to deliver more broadband capacity.
Second, we look at the next major upgrade for the cable industry: the shift to DOCSIS 3.1 and the potential upgrade of networks to 1.2GHz. The demand for more capacity is being driven once again by growth in IP video. Operators are also looking to extend the life of their HFC networks without an expensive all-fibre upgrade as telecom competitors invest in FTTH.
Demand for broadband capacity is likely to be accelerated still further by UHD video, which is expected to emerge first via OTT services. In this edition we look at issues surrounding the security of UHD, particularly over IP networks."
Source : http://www.digitaltveurope.net/384702/dtve-junejuly15/ (Consulté le 28/10/2016)Note de contenu : Contents (p.1) :
Spectrum clash
Cables changes gear
Locking up UHD
Anga Com 2015 : the preview
RegularsEn ligne : http://www.digitaltveurope.net/384702/dtve-junejuly15/ [n° ou bulletin]319 - June 2015 - Spectrum reallocation and the future of OTT [texte imprimé] / Stuart Thomson, Editeur scientifique ; Andy McDonald, Editeur scientifique ; Kate Bulkley, Auteur ; Andy Fry, Auteur ; Adrian Pennington, Auteur ; Adam Thomas, Auteur ; Anna Tobin, Auteur ; Jesse Whittock, Auteur ; Stewart Clarke, Collaborateur . - 2015.
est un bulletin de Digital TV Europe - Cable & Satellite Europe for a new era : The business of digital delivery / Stuart Thomson
42p
Langues : Anglais
Catégories : MEDIAS:AUDIOVISUEL: TELEVISION:TV numérique Tags : numérique télévision numérique vidéo à la demande opérateurs OTT fournisseur d'accès Index. décimale : 791.45 - Télévision (Loisir) Résumé : Présentation de l'éditeur :
"The migration of TV distribution to IP, along with growth in non-linear viewing and viewing of content on multiple screens, is now seen as an inexorable trend, with major implications for broadcasters, network providers and regulators.
In this issue of Digital TV Europe we look at two aspects of the shift: the impact on terrestrial broadcasting of demand for mobile capacity and the battle for spectrum, principally driven by expected growth in IP video; and the impact on cable and the need to deliver more broadband capacity.
Second, we look at the next major upgrade for the cable industry: the shift to DOCSIS 3.1 and the potential upgrade of networks to 1.2GHz. The demand for more capacity is being driven once again by growth in IP video. Operators are also looking to extend the life of their HFC networks without an expensive all-fibre upgrade as telecom competitors invest in FTTH.
Demand for broadband capacity is likely to be accelerated still further by UHD video, which is expected to emerge first via OTT services. In this edition we look at issues surrounding the security of UHD, particularly over IP networks."
Source : http://www.digitaltveurope.net/384702/dtve-junejuly15/ (Consulté le 28/10/2016)Note de contenu : Contents (p.1) :
Spectrum clash
Cables changes gear
Locking up UHD
Anga Com 2015 : the preview
RegularsEn ligne : http://www.digitaltveurope.net/384702/dtve-junejuly15/
Titre : 42 - Juillet 2016 - OTT, new frontieres and challenges Type de document : document électronique Auteurs : Salvador Alsius, Editeur scientifique ; Emili Prado, Directeur de publication, rédacteur en chef Année de publication : 2016 Importance : 106 p Format : Langues : Catalan Anglais Catégories : MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : Espagne OTT internet vidéo à la demande regulation Index. décimale : 004.678 Internet Résumé : Introduction by Emili Prado, Director (p.5)
“We present the latest issue of Quaderns del CAC, which explores the phenomenon of Over-the-top or OTT audiovisual services. This label covers audiovisual services that provide television and video content accessible directly via the internet and includes a wide range of diverse activities such as simply streaming the signal of a standard TV channel in parallel to its usual distribution, access to already broadcast programmes or “catch-up” TV, a la carte or on-demand access and also repositories of films, TV programmes, user-generated and mixed content, online TV channels, video blogs and video-based social media.
This multiplicity of content accessible online via any device with a screen and internet connection has brought about many different forms consumption and opened the door to new activities by both traditional providers and the new players entering the market, of all sizes: from large conglomerates to initiatives by communities, interest groups and even individuals. The changes resulting from such practices are altering the value chain for audiovisuals, as well as how audiences are measured and content accessed and monetised.
These and other aspects, in their most global or specific forms, are present in the texts that make up this issue. To start, in “Strategies and regulations of OTT: lessons from the US (2005-2015)” Vincent Bullich and Thomas Guignard use the experience of the most mature OTT market, namely the US, to explore the dimension of strategic changes for the whole of the audiovisual sector, be it in production or in the consumption of content that lies at the heart of the system. They note the growth in OTT at the same time as identifying its particular features, such as the strategic value of Big Data and original content, and wonder about new potential advertising sources. The authors also discuss the challenges resulting from this new scenario for regulations originally designed for lineal television, whose health, by the way, they confirm. In her work entitled “OTT platforms distributing media content: a threat for the free-to-air TV duopoly in Spain?”, Marta Albújar Villarrubia analyses the distinct characteristics of the hyper-concentrated Spanish market and its impact on the prospects of implementing OTT services, also comparing this with the key features of the system implemented in the United States. Idoia Portilla and Mercedes Medina, in “Monetization strategies and audience data in online video. The case of Atresmedia”, study the practices of a communication group by focusing on its need to monetise the content it provides online and the audience data required to achieve this. The study by Pablo Gómez-Domínguez and Reinald Besalú Casademont, entitled “Social and mobile TV in Catalonia. Audience and interaction in Catalan TV broadcasters’ corporate mobile apps and social networks’ profiles”, provides an analysis of one of the most marked changes in TV’s relationship with the internet, namely social television, and explore the case of Catalonia, illustrating the mechanisms in place for participation and the role of the mobile phone in this process.
Finally, in “Opera’s audiovisual strategy on the internet: towards a search for new media audiences”, Isabel Villanueva Benito explains to what extent the need for content lies at the centre of the relationship between audiovisuals and the internet and how this demand gives an artistic discipline which, to date, had been limited to restricted circuits, the chance to circulate globally.
In the article section, Carlos López-Olano in “Developments in the legal framework of Radiotelevisió Valenciana (RTVV). Future prospects”, analyses the legal framework of a television experience at the level of autonomous community that was “liquidated” by political powers, offering a series of conclusions to bear in mind to avoid repeating former mistakes. Matilde Delgado, Belén Monclús and Sheila Guerrero, in “Reality TV as an experimental laboratory for new forms to integrate advertising within generalist DTT channels in Spain”, discuss the growth in new types of advertising appearing in Spanish programming and the different ways used to insert advertising, resulting in programming with dispersed advertising, also exploring reality TV as fertile ground for experimentation.”
Note de contenu : CONTENTS :
OTT strategies and regulations: lessons from the US (2005-2015)(V. Bullich and Th. Guignard)
OTT platforms distributing media content: a threat for the free-to-air TV duopoly in Spain? (M. Albújar Villarrubia)
Monetization strategies and audience data for online video. The case of Atresmedia (I.Portilla and M.Medina)
Social and mobile TV in Catalonia. Audience and interaction in Catalan TV broadcasters’ corporate mobile apps and social networks’ profiles (P.Gómez-Domínguez and R.Besalú Casademont)
Opera’s audiovisual strategy on the internet: towards a search for new media audiences (I.Villanueva Benito)
Developments in the legal framework of Radiotelevisió Valenciana. Future prospects (C.López-Olano)
Reality TV as an experimental laboratory for new forms to integrate advertising within generalist DTT channels in Spain (M.Delgado, B.Monclús and Sh.Guerrero)
Agenda
Books Review / Journals Review / Websites Review
Manuscript submission guidelines / Book reviews guidelinesEn ligne : https://www.cac.cat/web/recerca/index.jsp?NDc%3D&Mg%3D%3D&L3dlYi9yZWNlcmNhL3F1YW [...] [n° ou bulletin] 42 - Juillet 2016 - OTT, new frontieres and challenges [document électronique] / Salvador Alsius, Editeur scientifique ; Emili Prado, Directeur de publication, rédacteur en chef . - 2016 . - 106 p ; Pdf.
Langues : Catalan Anglais
Catégories : MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : Espagne OTT internet vidéo à la demande regulation Index. décimale : 004.678 Internet Résumé : Introduction by Emili Prado, Director (p.5)
“We present the latest issue of Quaderns del CAC, which explores the phenomenon of Over-the-top or OTT audiovisual services. This label covers audiovisual services that provide television and video content accessible directly via the internet and includes a wide range of diverse activities such as simply streaming the signal of a standard TV channel in parallel to its usual distribution, access to already broadcast programmes or “catch-up” TV, a la carte or on-demand access and also repositories of films, TV programmes, user-generated and mixed content, online TV channels, video blogs and video-based social media.
This multiplicity of content accessible online via any device with a screen and internet connection has brought about many different forms consumption and opened the door to new activities by both traditional providers and the new players entering the market, of all sizes: from large conglomerates to initiatives by communities, interest groups and even individuals. The changes resulting from such practices are altering the value chain for audiovisuals, as well as how audiences are measured and content accessed and monetised.
These and other aspects, in their most global or specific forms, are present in the texts that make up this issue. To start, in “Strategies and regulations of OTT: lessons from the US (2005-2015)” Vincent Bullich and Thomas Guignard use the experience of the most mature OTT market, namely the US, to explore the dimension of strategic changes for the whole of the audiovisual sector, be it in production or in the consumption of content that lies at the heart of the system. They note the growth in OTT at the same time as identifying its particular features, such as the strategic value of Big Data and original content, and wonder about new potential advertising sources. The authors also discuss the challenges resulting from this new scenario for regulations originally designed for lineal television, whose health, by the way, they confirm. In her work entitled “OTT platforms distributing media content: a threat for the free-to-air TV duopoly in Spain?”, Marta Albújar Villarrubia analyses the distinct characteristics of the hyper-concentrated Spanish market and its impact on the prospects of implementing OTT services, also comparing this with the key features of the system implemented in the United States. Idoia Portilla and Mercedes Medina, in “Monetization strategies and audience data in online video. The case of Atresmedia”, study the practices of a communication group by focusing on its need to monetise the content it provides online and the audience data required to achieve this. The study by Pablo Gómez-Domínguez and Reinald Besalú Casademont, entitled “Social and mobile TV in Catalonia. Audience and interaction in Catalan TV broadcasters’ corporate mobile apps and social networks’ profiles”, provides an analysis of one of the most marked changes in TV’s relationship with the internet, namely social television, and explore the case of Catalonia, illustrating the mechanisms in place for participation and the role of the mobile phone in this process.
Finally, in “Opera’s audiovisual strategy on the internet: towards a search for new media audiences”, Isabel Villanueva Benito explains to what extent the need for content lies at the centre of the relationship between audiovisuals and the internet and how this demand gives an artistic discipline which, to date, had been limited to restricted circuits, the chance to circulate globally.
In the article section, Carlos López-Olano in “Developments in the legal framework of Radiotelevisió Valenciana (RTVV). Future prospects”, analyses the legal framework of a television experience at the level of autonomous community that was “liquidated” by political powers, offering a series of conclusions to bear in mind to avoid repeating former mistakes. Matilde Delgado, Belén Monclús and Sheila Guerrero, in “Reality TV as an experimental laboratory for new forms to integrate advertising within generalist DTT channels in Spain”, discuss the growth in new types of advertising appearing in Spanish programming and the different ways used to insert advertising, resulting in programming with dispersed advertising, also exploring reality TV as fertile ground for experimentation.”
Note de contenu : CONTENTS :
OTT strategies and regulations: lessons from the US (2005-2015)(V. Bullich and Th. Guignard)
OTT platforms distributing media content: a threat for the free-to-air TV duopoly in Spain? (M. Albújar Villarrubia)
Monetization strategies and audience data for online video. The case of Atresmedia (I.Portilla and M.Medina)
Social and mobile TV in Catalonia. Audience and interaction in Catalan TV broadcasters’ corporate mobile apps and social networks’ profiles (P.Gómez-Domínguez and R.Besalú Casademont)
Opera’s audiovisual strategy on the internet: towards a search for new media audiences (I.Villanueva Benito)
Developments in the legal framework of Radiotelevisió Valenciana. Future prospects (C.López-Olano)
Reality TV as an experimental laboratory for new forms to integrate advertising within generalist DTT channels in Spain (M.Delgado, B.Monclús and Sh.Guerrero)
Agenda
Books Review / Journals Review / Websites Review
Manuscript submission guidelines / Book reviews guidelinesEn ligne : https://www.cac.cat/web/recerca/index.jsp?NDc%3D&Mg%3D%3D&L3dlYi9yZWNlcmNhL3F1YW [...] Le cadre réglementaire applicable aux OTT / Antoine Delforge
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