[article] | Titre : | Do insucesso do DAB à expansão online: a estratégia digital da rádio pública portuguesa | | Type de document : | document électronique | | Auteurs : | Silvio Correia Santos, Auteur | | Année de publication : | 2013 | | Article en page(s) : | p. 161-181 | | Langues : | Portugais | | Catégories : | MEDIAS:AUDIOVISUEL: RADIO:Numérique
| | Tags : | Portugal radio DAB internet | | Index. décimale : | 384.54 Radio | | Résumé : | "Abstract
There were no doubts about the success of Digital Audio Broadcasting (DAB) in the 90's. DAB seemed to be the obvious choice to replace the analogue broadcast in Europe. However, and despite some successful cases, DAB has failed as a global radio standard. A multi-platform environment that includes analogue broadcasting is the most consensual scenario for the near future. This article focuses on one of the most noticeable examples of the DAB failure: Portugal. The article analyses the strategy shift in the Portuguese public radio and explains why the internet has become the obvious choice for expansion. Moreover, the Portuguese example illustrates the most relevant trends that are shaping the future of radio in Europe: COPE (Create Once Publish Everywhere), multi-platform delivery, and the resilience of analogic. This study also analyses some specific challenges that disturb the public radio in Europe, stressing the need to promote adequate national regulation that legitimize its online expansion, namely introducing public value tests."
| | En ligne : | http://obs.obercom.pt/index.php/obs/article/view/658 |
in Observatorio > VII, 2 (Juin 2013) . - p. 161-181
[article] Do insucesso do DAB à expansão online: a estratégia digital da rádio pública portuguesa [document électronique] / Silvio Correia Santos, Auteur . - 2013 . - p. 161-181. Langues : Portugais in Observatorio > VII, 2 (Juin 2013) . - p. 161-181 | Catégories : | MEDIAS:AUDIOVISUEL: RADIO:Numérique
| | Tags : | Portugal radio DAB internet | | Index. décimale : | 384.54 Radio | | Résumé : | "Abstract
There were no doubts about the success of Digital Audio Broadcasting (DAB) in the 90's. DAB seemed to be the obvious choice to replace the analogue broadcast in Europe. However, and despite some successful cases, DAB has failed as a global radio standard. A multi-platform environment that includes analogue broadcasting is the most consensual scenario for the near future. This article focuses on one of the most noticeable examples of the DAB failure: Portugal. The article analyses the strategy shift in the Portuguese public radio and explains why the internet has become the obvious choice for expansion. Moreover, the Portuguese example illustrates the most relevant trends that are shaping the future of radio in Europe: COPE (Create Once Publish Everywhere), multi-platform delivery, and the resilience of analogic. This study also analyses some specific challenges that disturb the public radio in Europe, stressing the need to promote adequate national regulation that legitimize its online expansion, namely introducing public value tests."
| | En ligne : | http://obs.obercom.pt/index.php/obs/article/view/658 |
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