The data analytics revolution / Digital TV Europe.net (Londres)

Public ISBD Titre : The data analytics revolution Type de document : document électronique Auteurs : Digital TV Europe.net (Londres), Editeur scientifique Editeur : London W1T 3JH [Grande-Bretagne / UK] : Digital TV Europe Année de publication : 2015 Autre Editeur : London [Royaume-Uni] : Piksel Importance : 10 p. Langues : Anglais Catégories : EUROPE MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : Europe  numérique  vidéo à la demande  étude de marché Index. décimale : 004.678 Internet Résumé : Présentation par DigitalTV Europe sur son site : : "The advent of Big Data means that TV operators and content providers are in a position to understand in greater detail than ever before how, when, where, for how long and why we consume video. The massive amounts of data provided by IP delivery could potentially transform the way services are delivered and enable service providers to optimise their delivery platforms and grow revenue. However, the use of viewer behaviour analytics – the collection and analysis of a variety of metrics about the way users interact with audiovisual media – by companies varies greatly and many organisations are at the beginning of their journey in exploring the potential of the wealth of data on offer to transform their business practices and contribute to their bottom line. Digital TV Europe recently surveyed almost 200 video industry players from 40 countries, including OTT TV providers, broadcasters, pay TV operators and content companies to quiz them on their current use of data and their views on its longer term promise. The resulting report, produced by Digital TV Europe in association with Piksel, is now available to download, free of charge." Source : http://www.digitaltveurope.net (Consulté le 30/04/2015) Présentation de l'étude par Piksel sur son site : "It is widely understood that big data, enabled by IP and cloud technology, has the potential to transform business practices across a broad range of sectors, including media. However, the use of viewer behaviour analytics (the collection and analysis of a variety of metrics about the way users interact with audiovisual media) by companies varies greatly. In this survey produced by Digital TV Europe, almost 200 video industry players from 40 countries were surveyed for their views on the data analytics revolution and its impact on audiovisual media. Some key takeaways: - Survey respondents showed a general lack of satisfaction with the data analytics engines they currently use. - 54% don't get value from, or struggle to make meaning of their data. - 37% said analytics was critical factor in the success or failure of their service" Source : http://info.piksel.com (Consulté le 30/04/2015) Note de contenu : Contents : - Introduction - The importance of viewer data analytics - The selection of data - The application of data - The value of data - Conclusion The data analytics revolution [document électronique] / Digital TV Europe.net (Londres), Editeur scientifique . - London W1T 3JH (Mortimer House, 37-41 Mortimer Street, Grande-Bretagne / UK) : Digital TV Europe : London (17c Curzon Street, Mayfair, W1J 5HU, Royaume-Uni) : Piksel, 2015 . - 10 p. Langues : Anglais Catégories : EUROPE MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : Europe  numérique  vidéo à la demande  étude de marché Index. décimale : 004.678 Internet Résumé : Présentation par DigitalTV Europe sur son site : : "The advent of Big Data means that TV operators and content providers are in a position to understand in greater detail than ever before how, when, where, for how long and why we consume video. The massive amounts of data provided by IP delivery could potentially transform the way services are delivered and enable service providers to optimise their delivery platforms and grow revenue. However, the use of viewer behaviour analytics – the collection and analysis of a variety of metrics about the way users interact with audiovisual media – by companies varies greatly and many organisations are at the beginning of their journey in exploring the potential of the wealth of data on offer to transform their business practices and contribute to their bottom line. Digital TV Europe recently surveyed almost 200 video industry players from 40 countries, including OTT TV providers, broadcasters, pay TV operators and content companies to quiz them on their current use of data and their views on its longer term promise. The resulting report, produced by Digital TV Europe in association with Piksel, is now available to download, free of charge." Source : http://www.digitaltveurope.net (Consulté le 30/04/2015) Présentation de l'étude par Piksel sur son site : "It is widely understood that big data, enabled by IP and cloud technology, has the potential to transform business practices across a broad range of sectors, including media. However, the use of viewer behaviour analytics (the collection and analysis of a variety of metrics about the way users interact with audiovisual media) by companies varies greatly. In this survey produced by Digital TV Europe, almost 200 video industry players from 40 countries were surveyed for their views on the data analytics revolution and its impact on audiovisual media. Some key takeaways: - Survey respondents showed a general lack of satisfaction with the data analytics engines they currently use. - 54% don't get value from, or struggle to make meaning of their data. - 37% said analytics was critical factor in the success or failure of their service" Source : http://info.piksel.com (Consulté le 30/04/2015) Note de contenu : Contents : - Introduction - The importance of viewer data analytics - The selection of data - The application of data - The value of data - Conclusion

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