Titre :	The future of children's television programming
Type de document :	document électronique
Auteurs :	OFCOM - Office of communication (UK) , Editeur scientifique
Editeur :	London [Grande-Bretagne] : OFCOM (Office of communication)
Année de publication :	2007
Importance :	224 p.
Format :	29,5 cm
Note générale :	Proposé au téléchargement sur : http://stakeholders.ofcom.org.uk/binaries/consultations/kidstv/summary/kidstv.pdf
Langues :	Anglais
Catégories :	MEDIAS:AUDIOVISUEL: TELEVISION: Programmes / Contenu: protection des mineurs
Tags :	télévision  protection des mineurs  rapport  programmation  enfant  OFCOM
Index. décimale :	791.45 Télévision (Loisir)
Résumé :	Executive summary In this report we have assessed the current state of the children’s television market and the prospects for future delivery of a wide range of high-quality and original content for children. Our work raises issues in five main areas. First, while a clear majority of parents regard public service programming for children as very important, less than half think it is being delivered satisfactorily, especially in reflecting a range of cultures and opinions from around the UK. The gap between expectations and delivery of this characteristic is greater for children’s programming than for adults programming. Parents are relatively content with provision for pre-school and younger children, but want more drama and factual programming for older children and young teenagers. Second, the future provision of new UK-originated content for children, particularly drama and factual programming, looks uncertain other than from the BBC. Investment in first-run original programming by the commercial public service broadcasters – ITV1, GMTV, Channel 4 and Five - has halved in real terms since 1998. While the commercial children’s channels (like Disney Channel, Nickelodeon and Cartoon Network) commission some UK programming, this represents only 10% of total investment in new programmes. This decline in investment reflects the increasingly unattractive economics of some types of children’s programming for the commercial public service broadcasters, relative to other output. Third, while BBC hours and spend on children’s programming have actually increased over the period, its long term commitments to children’s programming are by no means guaranteed; the BBC service licences do not reflect the BBC’s current delivery of children’s programming and the BBC could, at least in theory, reduce its output and spend significantly below current levels. Fourth, the BBC’s programming is highly valued by parents, but these trends lead inevitably to questions about whether it is in the audience’s long-term interest for the BBC to be by far the largest commissioner of UK children’s programming. Our research demonstrates that parents appreciate programming from a range of different voices. Fifth, children’s media consumption continues to change rapidly, with older children and especially young teenagers watching less television and using the internet and mobile phones more than ever before. At the same time, parents of young teenagers are particularly dissatisfied with current delivery of public service programming; and young teenagers themselves would like more of this type of content aimed specifically at them. Yet there is no evidence that commercial provision of children’s public service content is a viable option, now or in the near future. Given the rapidly changing nature of UK broadcasting – further demonstrated by the evidence set out in this research - Ofcom has brought forward its second statutory review of the whole of public service television broadcasting and published the terms of reference on 11 September 2007. That review will consider what policy responses are appropriate to address the issues raised about children’s television, not least because many of the challenges across public service broadcasting are likely to be similar to those highlighted here. We are keen to hear stakeholders’ views on a number of questions raised by this research, both to inform our thinking about the best way to address the issues raised in this report and also to help shape our ideas about public service broadcasting as a whole, especially: What is the role and importance of UK-originated programming for children? What is the role and importance of plurality in the provision of children’s programming? Should further consideration be given to provision of public service content for children over platforms other than linear television? Does the policy approach for children’s programming need to be different from the policy approach taken to public service broadcasting overall? Several interested parties have already suggested a range of possible approaches to children’s television. Due to the limited nature of Ofcom’s role as set out in the current Communications Act 2003, all of these approaches, other than the status quo, would require intervention by government rather than by Ofcom. These options are set out in more detail in Section 6, Views of industry stakeholders, and include: maintaining the status quo, leaving provision to the BBC, the commercial public service broadcasters and the market; broadcaster-based interventions, including a dedicated fund or output quotas; production incentives, such as tax credits; extending the remit of existing public service institutions, including Channel 4; and creating new public institutions, including a non-BBC public service children’s channel. In discussions, many have also raised international policy approaches as alternative approaches to regulation that could be taken in the UK. Section 7, The international perspective, sets out the results of our survey of international markets. We are seeking stakeholders’ views on the appropriateness of the approaches which have been suggested. In addition, we would like views on whether, if they are appropriate, any of the policy approaches should be tailored to different age groups (for example to pre-school, younger children, older children and young teenagers), or to different types of children’s programming (such as drama, factual, entertainment and animation)? Although not a formal consultation, we would welcome any views on these questions by 20 December 2007. In Phase 1 of the public service broadcasting review, we will assess stakeholder responses to these questions and set out proposals outlining our planned approach to children’s programming in the context of the public service broadcasting review as a whole. We expect to publish Phase 1 of the public service broadcasting review in spring 2008. (résumé proposé par le site de l'OFCOM)
Note de contenu :	TABLE DES MATIERES : Executive summary 1. Setting the scene 2. Broadcaster output 3. The business of children's programming 4. Children's media consumption habits 5. Views of parents and children 6. Views of industry stakeholders 7. The international perspective 8. Future prospects for children's programming 9. Summary and conclusions Annex 1. Responding to this document 2. Glossary 3. Research methodologies 4. References 5. Interviews and discussions Further documents available Discussion paper - published in hard copy and online Research annex - published online A. - Academic literature review - Maire Messenger Davies B. - Review of the UK children's television market - Oliver & Ohlbaum C. - Additional analysis of range in children's output - Ofcom D. - Deliberative research - Opinion leader E. - Children's programming - the international perspective - Ofcom
En ligne :	http://stakeholders.ofcom.org.uk/binaries/consultations/kidstv/summary/kidstv.pd [...]

The future of children's television programming [document électronique] / OFCOM - Office of communication (UK) , Editeur scientifique . - London (Riverside House, 2a Southwark Bridge Road, SE1 9HA, Grande-Bretagne) : OFCOM (Office of communication), 2007 . - 224 p. ; 29,5 cm.
Proposé au téléchargement sur : http://stakeholders.ofcom.org.uk/binaries/consultations/kidstv/summary/kidstv.pdf
Langues : Anglais

Catégories :	MEDIAS:AUDIOVISUEL: TELEVISION: Programmes / Contenu: protection des mineurs
Tags :	télévision  protection des mineurs  rapport  programmation  enfant  OFCOM
Index. décimale :	791.45 Télévision (Loisir)
Résumé :	Executive summary In this report we have assessed the current state of the children’s television market and the prospects for future delivery of a wide range of high-quality and original content for children. Our work raises issues in five main areas. First, while a clear majority of parents regard public service programming for children as very important, less than half think it is being delivered satisfactorily, especially in reflecting a range of cultures and opinions from around the UK. The gap between expectations and delivery of this characteristic is greater for children’s programming than for adults programming. Parents are relatively content with provision for pre-school and younger children, but want more drama and factual programming for older children and young teenagers. Second, the future provision of new UK-originated content for children, particularly drama and factual programming, looks uncertain other than from the BBC. Investment in first-run original programming by the commercial public service broadcasters – ITV1, GMTV, Channel 4 and Five - has halved in real terms since 1998. While the commercial children’s channels (like Disney Channel, Nickelodeon and Cartoon Network) commission some UK programming, this represents only 10% of total investment in new programmes. This decline in investment reflects the increasingly unattractive economics of some types of children’s programming for the commercial public service broadcasters, relative to other output. Third, while BBC hours and spend on children’s programming have actually increased over the period, its long term commitments to children’s programming are by no means guaranteed; the BBC service licences do not reflect the BBC’s current delivery of children’s programming and the BBC could, at least in theory, reduce its output and spend significantly below current levels. Fourth, the BBC’s programming is highly valued by parents, but these trends lead inevitably to questions about whether it is in the audience’s long-term interest for the BBC to be by far the largest commissioner of UK children’s programming. Our research demonstrates that parents appreciate programming from a range of different voices. Fifth, children’s media consumption continues to change rapidly, with older children and especially young teenagers watching less television and using the internet and mobile phones more than ever before. At the same time, parents of young teenagers are particularly dissatisfied with current delivery of public service programming; and young teenagers themselves would like more of this type of content aimed specifically at them. Yet there is no evidence that commercial provision of children’s public service content is a viable option, now or in the near future. Given the rapidly changing nature of UK broadcasting – further demonstrated by the evidence set out in this research - Ofcom has brought forward its second statutory review of the whole of public service television broadcasting and published the terms of reference on 11 September 2007. That review will consider what policy responses are appropriate to address the issues raised about children’s television, not least because many of the challenges across public service broadcasting are likely to be similar to those highlighted here. We are keen to hear stakeholders’ views on a number of questions raised by this research, both to inform our thinking about the best way to address the issues raised in this report and also to help shape our ideas about public service broadcasting as a whole, especially: What is the role and importance of UK-originated programming for children? What is the role and importance of plurality in the provision of children’s programming? Should further consideration be given to provision of public service content for children over platforms other than linear television? Does the policy approach for children’s programming need to be different from the policy approach taken to public service broadcasting overall? Several interested parties have already suggested a range of possible approaches to children’s television. Due to the limited nature of Ofcom’s role as set out in the current Communications Act 2003, all of these approaches, other than the status quo, would require intervention by government rather than by Ofcom. These options are set out in more detail in Section 6, Views of industry stakeholders, and include: maintaining the status quo, leaving provision to the BBC, the commercial public service broadcasters and the market; broadcaster-based interventions, including a dedicated fund or output quotas; production incentives, such as tax credits; extending the remit of existing public service institutions, including Channel 4; and creating new public institutions, including a non-BBC public service children’s channel. In discussions, many have also raised international policy approaches as alternative approaches to regulation that could be taken in the UK. Section 7, The international perspective, sets out the results of our survey of international markets. We are seeking stakeholders’ views on the appropriateness of the approaches which have been suggested. In addition, we would like views on whether, if they are appropriate, any of the policy approaches should be tailored to different age groups (for example to pre-school, younger children, older children and young teenagers), or to different types of children’s programming (such as drama, factual, entertainment and animation)? Although not a formal consultation, we would welcome any views on these questions by 20 December 2007. In Phase 1 of the public service broadcasting review, we will assess stakeholder responses to these questions and set out proposals outlining our planned approach to children’s programming in the context of the public service broadcasting review as a whole. We expect to publish Phase 1 of the public service broadcasting review in spring 2008. (résumé proposé par le site de l'OFCOM)
Note de contenu :	TABLE DES MATIERES : Executive summary 1. Setting the scene 2. Broadcaster output 3. The business of children's programming 4. Children's media consumption habits 5. Views of parents and children 6. Views of industry stakeholders 7. The international perspective 8. Future prospects for children's programming 9. Summary and conclusions Annex 1. Responding to this document 2. Glossary 3. Research methodologies 4. References 5. Interviews and discussions Further documents available Discussion paper - published in hard copy and online Research annex - published online A. - Academic literature review - Maire Messenger Davies B. - Review of the UK children's television market - Oliver & Ohlbaum C. - Additional analysis of range in children's output - Ofcom D. - Deliberative research - Opinion leader E. - Children's programming - the international perspective - Ofcom
En ligne :	http://stakeholders.ofcom.org.uk/binaries/consultations/kidstv/summary/kidstv.pd [...]