[n° ou bulletin] | Titre : | 2014 (Multiscreen) - July 2014 - Multiscreen & OTT 2014 | | Type de document : | document électronique | | Auteurs : | Stuart Thomson, Editeur scientifique ; Andy McDonald, Collaborateur ; Stewart Clarke, Collaborateur | | Année de publication : | 2014 | | Importance : | 30 p. | | Langues : | Anglais | | Catégories : | MEDIAS:AUDIOVISUEL:NUMERIQUE
PERIODIQUES
| | Tags : | Europe opérateurs télévision mobile vidéo à la demande écran partagé | | Index. décimale : | 011.37 médias visuels et audiovisuels | | Résumé : |
The big Picture (Introduction par Stuart Thomson - p.3):
The tablet and smartphone revolution continues to preoccupy content companies, pay TV incumbents and over-the-top upstarts alike. Multiscreen and over-the-top distribution dominate discussion at TV technology trade shows and conferences and are likely to continue to do so for some time.
Multiscreen TV is now mainstream. Pay TV subscribers in most markets now think of the ability to view content on a tablet or smartphone as a more or less inalienable right, and while services still have some way to go to match exactly what’s on offer on the main screen, rights deals are heading in that direction.
Pure OTT meanwhile presents a very varied picture, with premium SVoD offerings – such as Netflix, Amazon Prime Instant Video and BSkyB’s Now TV – sitting alongside a vast range of other services, including various ad-supported and freemium offerings.
This year’s DTVE Multiscreen & OTT series assesses the expansion of the OTT market and looks at the current challenges faced by providers of multiscreen services, taking in OTT strategies and challenges – including the viability of standalone and pay TV operator-led SVoD, TVoD and AVoD services. It also looks at recent developments in multiscreen strategies, including the use of tablets and smartphones as companion devices, and assesses recent and future evolution of the technology that underpins and supports the delivery of IP-based services from the cloud
Chapeaux des articles :
The Netfix effects :
Netflix’s next stage of its European expansion is now close, but will its success rate continue and how far is the SVOD giant informing the OTT strategies of other players in the European market? Andy McDonald reports
Good companions :
Understanding of the uses to which people put the different screens they own is still taking shape. From the development of companion apps dedicated to particular shows to the straightforward distribution of linear TV, broadcasters are still experimenting to find out what works – and what delivers revenue. Andy McDonald report
Passing clouds : Cloud-based delivery of multiscreen services is enabling service providers to experiment more freely with less risk, but broadcast and OTT delivery are likely to remain largely separate for now. Stuart Thomson reports.
The multiscreen survey:
In the final part of this week’s series of features about multiscreen and OTT TV, we survey a range of industry participants about some of the key issues and challenges relating to cross-device, online video distribution
| | Note de contenu : | CONTENTS :
The Netfix effect
Good companions
Passing clouds
The multiscreen surveys
| | En ligne : | http://media2.telecoms.com/e-books/DTVE/magazine/multiscreen14-5/ |
[n° ou bulletin] 2014 (Multiscreen) - July 2014 - Multiscreen & OTT 2014 [document électronique] / Stuart Thomson, Editeur scientifique ; Andy McDonald, Collaborateur ; Stewart Clarke, Collaborateur . - 2014 . - 30 p. Langues : Anglais | Catégories : | MEDIAS:AUDIOVISUEL:NUMERIQUE
PERIODIQUES
| | Tags : | Europe opérateurs télévision mobile vidéo à la demande écran partagé | | Index. décimale : | 011.37 médias visuels et audiovisuels | | Résumé : |
The big Picture (Introduction par Stuart Thomson - p.3):
The tablet and smartphone revolution continues to preoccupy content companies, pay TV incumbents and over-the-top upstarts alike. Multiscreen and over-the-top distribution dominate discussion at TV technology trade shows and conferences and are likely to continue to do so for some time.
Multiscreen TV is now mainstream. Pay TV subscribers in most markets now think of the ability to view content on a tablet or smartphone as a more or less inalienable right, and while services still have some way to go to match exactly what’s on offer on the main screen, rights deals are heading in that direction.
Pure OTT meanwhile presents a very varied picture, with premium SVoD offerings – such as Netflix, Amazon Prime Instant Video and BSkyB’s Now TV – sitting alongside a vast range of other services, including various ad-supported and freemium offerings.
This year’s DTVE Multiscreen & OTT series assesses the expansion of the OTT market and looks at the current challenges faced by providers of multiscreen services, taking in OTT strategies and challenges – including the viability of standalone and pay TV operator-led SVoD, TVoD and AVoD services. It also looks at recent developments in multiscreen strategies, including the use of tablets and smartphones as companion devices, and assesses recent and future evolution of the technology that underpins and supports the delivery of IP-based services from the cloud
Chapeaux des articles :
The Netfix effects :
Netflix’s next stage of its European expansion is now close, but will its success rate continue and how far is the SVOD giant informing the OTT strategies of other players in the European market? Andy McDonald reports
Good companions :
Understanding of the uses to which people put the different screens they own is still taking shape. From the development of companion apps dedicated to particular shows to the straightforward distribution of linear TV, broadcasters are still experimenting to find out what works – and what delivers revenue. Andy McDonald report
Passing clouds : Cloud-based delivery of multiscreen services is enabling service providers to experiment more freely with less risk, but broadcast and OTT delivery are likely to remain largely separate for now. Stuart Thomson reports.
The multiscreen survey:
In the final part of this week’s series of features about multiscreen and OTT TV, we survey a range of industry participants about some of the key issues and challenges relating to cross-device, online video distribution
| | Note de contenu : | CONTENTS :
The Netfix effect
Good companions
Passing clouds
The multiscreen surveys
| | En ligne : | http://media2.telecoms.com/e-books/DTVE/magazine/multiscreen14-5/ |
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