| Titre : | Handbook of media management and economics | | Type de document : | texte imprimé | | Auteurs : | Alan B. Albarran, Editeur scientifique ; Bozena I. Mierzejewska, Auteur ; Jeamin Jung, Auteur | | Mention d'édition : | 2ème | | Editeur : | Abingdon - Oxon [England] : Routledge | | Collection : | Media Management and Economics Series | | Importance : | 476 p | | Format : | 25.5 cm | | ISBN/ISSN/EAN : | 978-1-138-72931-5 | | Langues : | Anglais | | Catégories : | ECONOMIE - Aspects Généraux
MEDIAS
| | Tags : | médias de masse économie journalisme aspect socio-économique étude | | Note de contenu : | "The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.
The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data."
Source : https://www.routledge.com/Handbook-of-Media-Management-and-Economics-2nd-Edition/Albarran-Mierzejewska-Jung/p/book/9781138729292 ( consulté le 28 mars 2019) | | En ligne : | https://www.routledge.com/Handbook-of-Media-Management-and-Economics-2nd-Edition [...] |
Handbook of media management and economics [texte imprimé] / Alan B. Albarran, Editeur scientifique ; Bozena I. Mierzejewska, Auteur ; Jeamin Jung, Auteur . - 2ème . - Abingdon - Oxon (2 Park Square, Milton Park, OX144RN, England) : Routledge, [s.d.] . - 476 p ; 25.5 cm. - ( Media Management and Economics Series) . ISBN : 978-1-138-72931-5 Langues : Anglais | Catégories : | ECONOMIE - Aspects Généraux
MEDIAS
| | Tags : | médias de masse économie journalisme aspect socio-économique étude | | Note de contenu : | "The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.
The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data."
Source : https://www.routledge.com/Handbook-of-Media-Management-and-Economics-2nd-Edition/Albarran-Mierzejewska-Jung/p/book/9781138729292 ( consulté le 28 mars 2019) | | En ligne : | https://www.routledge.com/Handbook-of-Media-Management-and-Economics-2nd-Edition [...] |
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