| Titre : | Policy and Marketing Strategies for Digital Media | | Type de document : | texte imprimé | | Auteurs : | Yu-Li Liu, Auteur ; R.G. Picard, Auteur | | Editeur : | Abingdon - Oxon [England] : Routledge | | Année de publication : | 2017 | | Importance : | 311 p | | Format : | 22.5 cm | | ISBN/ISSN/EAN : | 978-1-138-30594-6 | | Langues : | Anglais | | Catégories : | MEDIAS:AUDIOVISUEL:NUMERIQUE
MEDIAS:AUDIOVISUEL:NUMERIQUE: Aspect socio-culturel
| | Tags : | plateforme asie politique amérique marketing accessibilité | | Index. décimale : | 302.23 Media | | Résumé : | "With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies."
Source : https://www.routledge.com/Policy-and-Marketing-Strategies-for-Digital-Media/Liu-Picard/p/book/9781138305946 (consultué le 21/08/2018)
| | En ligne : | https://www.routledge.com/Policy-and-Marketing-Strategies-for-Digital-Media/Liu- [...] |
Policy and Marketing Strategies for Digital Media [texte imprimé] / Yu-Li Liu, Auteur ; R.G. Picard, Auteur . - Abingdon - Oxon (2 Park Square, Milton Park, OX144RN, England) : Routledge, 2017 . - 311 p ; 22.5 cm. ISBN : 978-1-138-30594-6 Langues : Anglais | Catégories : | MEDIAS:AUDIOVISUEL:NUMERIQUE
MEDIAS:AUDIOVISUEL:NUMERIQUE: Aspect socio-culturel
| | Tags : | plateforme asie politique amérique marketing accessibilité | | Index. décimale : | 302.23 Media | | Résumé : | "With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies."
Source : https://www.routledge.com/Policy-and-Marketing-Strategies-for-Digital-Media/Liu-Picard/p/book/9781138305946 (consultué le 21/08/2018)
| | En ligne : | https://www.routledge.com/Policy-and-Marketing-Strategies-for-Digital-Media/Liu- [...] |
|  |
Accueil
Faire une suggestion Affiner la recherchePolicy and Marketing Strategies for Digital Media / Yu-Li Liu
