| Titre : | Nostradamus Report: Do or Die? : 2018 | | Type de document : | document électronique | | Auteurs : | Johanna Koljonen, Auteur | | Editeur : | Göteborg : Göteborg Film Festival | | Année de publication : | 2018 | | Importance : | 25 p | | Langues : | Anglais | | Catégories : | MEDIAS: COMMUNICATION & JOURNALISME - Aspects généraux
MEDIAS:AUDIOVISUEL: CINEMA: Aspect économique
MEDIAS:AUDIOVISUEL: CINEMA:Contenu
| | Tags : | audience cinema Europe étude de marché svod éditeurs numérique plateforme | | Résumé : | "FIVE FATEFUL YEARS FOR FILM
Pressures on the window system, territoriality and other aspects of the traditional funding model necessitate completely new
approaches to monetising audience attention. In this, TV is far ahead of film, but born-digital services have the most advantages: a direct consumer relationship, access to data, and no traditional ways of doing things inherited from another media landscape or another century.
The European film industry is at particular risk. Increased collaboration on the European level will be necessary not just around legislation but also long-term strategy.
ALL SWEPT INTO THE STREAM
TV is rapidly transforming into digital brands and services. Distinctions between linear and library services as well as between free and premium brands are blurring. It is increasingly difficult for consumers to conceptualise small screen video as a set of chronological windows.
The feature film industry needs the small screen to provide firstrun platforms for content unlikely to perform well in the cinema.
Broadcasters have less incentive to program films. Film does not perform well in linear, and acquisitions for the on-demand players are often in uncomfortable competition with all other streaming platforms. VOD services are only starting to identify how to effectively premiere feature length content. Transactional VOD is still expected to grow in significance.
In Europe, US companies are or will be contributing to local production economies. Local challengers to digital video services will also emerge. Especially the big tech companies are not dependent on the financial success of any individual work or service and cannot be outspent. As the competition is not for sales or box office dollars, but for audience attention, relevance will be as important as quality and production value.(...)"
Source : résumé en début d'introduction. | | En ligne : | https://film.lindholmen.se/en/news/2018-nostradamus-report-do-or-die |
Nostradamus Report: Do or Die? : 2018 [document électronique] / Johanna Koljonen, Auteur . - Göteborg : Göteborg Film Festival, 2018 . - 25 p. Langues : Anglais | Catégories : | MEDIAS: COMMUNICATION & JOURNALISME - Aspects généraux
MEDIAS:AUDIOVISUEL: CINEMA: Aspect économique
MEDIAS:AUDIOVISUEL: CINEMA:Contenu
| | Tags : | audience cinema Europe étude de marché svod éditeurs numérique plateforme | | Résumé : | "FIVE FATEFUL YEARS FOR FILM
Pressures on the window system, territoriality and other aspects of the traditional funding model necessitate completely new
approaches to monetising audience attention. In this, TV is far ahead of film, but born-digital services have the most advantages: a direct consumer relationship, access to data, and no traditional ways of doing things inherited from another media landscape or another century.
The European film industry is at particular risk. Increased collaboration on the European level will be necessary not just around legislation but also long-term strategy.
ALL SWEPT INTO THE STREAM
TV is rapidly transforming into digital brands and services. Distinctions between linear and library services as well as between free and premium brands are blurring. It is increasingly difficult for consumers to conceptualise small screen video as a set of chronological windows.
The feature film industry needs the small screen to provide firstrun platforms for content unlikely to perform well in the cinema.
Broadcasters have less incentive to program films. Film does not perform well in linear, and acquisitions for the on-demand players are often in uncomfortable competition with all other streaming platforms. VOD services are only starting to identify how to effectively premiere feature length content. Transactional VOD is still expected to grow in significance.
In Europe, US companies are or will be contributing to local production economies. Local challengers to digital video services will also emerge. Especially the big tech companies are not dependent on the financial success of any individual work or service and cannot be outspent. As the competition is not for sales or box office dollars, but for audience attention, relevance will be as important as quality and production value.(...)"
Source : résumé en début d'introduction. | | En ligne : | https://film.lindholmen.se/en/news/2018-nostradamus-report-do-or-die |
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Nostradamus Report: Do or Die? : 2018 
