Titre : | Media virus - Hidden agendas in popular culture | Type de document : | texte imprimé | Auteurs : | Douglas Rushkoff, Auteur | Editeur : | New-York [USA] : Ballantine Books | Année de publication : | 1996 | Importance : | xv - 344 p. | Format : | 21 cm | ISBN/ISSN/EAN : | 978-0-345-39774-4 | Catégories : | MEDIAS:AUDIOVISUEL: TELEVISION: Aspect socio-culturel MEDIAS:AUDIOVISUEL:NUMERIQUE: Aspect socio-culturel
| Tags : | télévision internet aspect socio-culturel | Index. décimale : | 302.23 Media | Résumé : | Bold, daring, and provocative, Media Virus! examines the intricate ways in which popular media both manipulate and are manipulated by those who know how to tap into their power. Douglas Rushkoff shows that where there's a wavelength, there's a way to "infect" those on it - from the subtly, but intentionally, subversive signals broadcast by shows like "The Simpsons," to the O.J. media frenzy surrounding the Nicole Brown Simpson murder case, chase, and trial. What does it all mean? Unless you've been living in a cave that isn't cable-ready, you're already infected with the media virus. But don't worry, it won't make you sick. It will make you think....
(4ème p. couverture)
Publishers Weekly
This provocative title suggests the author will follow the familiar route of explaining how popular culture manipulates its audience into complacency. On the contrary, Rushkoff (The GenX Reader) asserts that media ``viruses'' empower audiences both to become more actively engaged with the media and to challenge the status quo. Viruses, e.g., rap song ``Cop Killer'' and the videotape of the Rodney King beating, are controversial, compelling images or ideas that allow countercultural politics to infiltrate mainstream media. The hidden agendas Rushkoff explores here are thus subversive ones. His readings of various media outlets, such as TV shows like The Simpsons and Ren and Stimpy, as launchpads for antiestablishment messages about alternative lifestyles, are smart and interesting. But his conclusions about the revolutionary potential of media viruses are not always substantiated by his analyses, and his use of techno-jargon makes his arguments often difficult to follow. Author tour. (Oct.)
(commentaire du site http://www.barnesandnoble.com ) | Note de contenu : | CONTENTS
Preface - Aknowledgments
Introduction : The Nature of Infection
PART 1 - ON GETTING CULTURED
Chapter 1 : The Datasphere
PART 2 - THE MAINSTREAM
Chapter 2 : TV Forums
Chapter 3 : Presidential Campaigning
Chapter 4 : Kids' TV
Chapter 5 : The MTV Revolution
PART 3 - THE UNDERGROUND
Chapter 6 : Alternative Media
Chapter 7 : Tactical Media
Chapter 8 : The Net
Chapter 9 : Pranks
Chapter 10 : Meta-media
Afterwords / Notes / Bibliography / Index
|
Media virus - Hidden agendas in popular culture [texte imprimé] / Douglas Rushkoff, Auteur . - New-York (Division of Random House, Inc., USA) : Ballantine Books, 1996 . - xv - 344 p. ; 21 cm. ISBN : 978-0-345-39774-4 Catégories : | MEDIAS:AUDIOVISUEL: TELEVISION: Aspect socio-culturel MEDIAS:AUDIOVISUEL:NUMERIQUE: Aspect socio-culturel
| Tags : | télévision internet aspect socio-culturel | Index. décimale : | 302.23 Media | Résumé : | Bold, daring, and provocative, Media Virus! examines the intricate ways in which popular media both manipulate and are manipulated by those who know how to tap into their power. Douglas Rushkoff shows that where there's a wavelength, there's a way to "infect" those on it - from the subtly, but intentionally, subversive signals broadcast by shows like "The Simpsons," to the O.J. media frenzy surrounding the Nicole Brown Simpson murder case, chase, and trial. What does it all mean? Unless you've been living in a cave that isn't cable-ready, you're already infected with the media virus. But don't worry, it won't make you sick. It will make you think....
(4ème p. couverture)
Publishers Weekly
This provocative title suggests the author will follow the familiar route of explaining how popular culture manipulates its audience into complacency. On the contrary, Rushkoff (The GenX Reader) asserts that media ``viruses'' empower audiences both to become more actively engaged with the media and to challenge the status quo. Viruses, e.g., rap song ``Cop Killer'' and the videotape of the Rodney King beating, are controversial, compelling images or ideas that allow countercultural politics to infiltrate mainstream media. The hidden agendas Rushkoff explores here are thus subversive ones. His readings of various media outlets, such as TV shows like The Simpsons and Ren and Stimpy, as launchpads for antiestablishment messages about alternative lifestyles, are smart and interesting. But his conclusions about the revolutionary potential of media viruses are not always substantiated by his analyses, and his use of techno-jargon makes his arguments often difficult to follow. Author tour. (Oct.)
(commentaire du site http://www.barnesandnoble.com ) | Note de contenu : | CONTENTS
Preface - Aknowledgments
Introduction : The Nature of Infection
PART 1 - ON GETTING CULTURED
Chapter 1 : The Datasphere
PART 2 - THE MAINSTREAM
Chapter 2 : TV Forums
Chapter 3 : Presidential Campaigning
Chapter 4 : Kids' TV
Chapter 5 : The MTV Revolution
PART 3 - THE UNDERGROUND
Chapter 6 : Alternative Media
Chapter 7 : Tactical Media
Chapter 8 : The Net
Chapter 9 : Pranks
Chapter 10 : Meta-media
Afterwords / Notes / Bibliography / Index
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