Titre :	2021 media trends and predictions
Type de document :	document électronique
Auteurs :	Jane Ostler, Auteur ; John McCarthy, Auteur ; Serge Lupas, Directeur de publication, rédacteur en chef
Editeur :	Paris : Kantar media
Année de publication :	2020
Importance :	28 p
Présentation :	ill.
Langues :	Anglais
Catégories :	MEDIAS:AUDIOVISUEL: CINEMA MEDIAS:AUDIOVISUEL: RADIO MEDIAS:AUDIOVISUEL: TELEVISION MEDIAS:AUDIOVISUEL:NUMERIQUE
Note de contenu :	"Since we published last year’s report, there have been many dramatic shifts and changes in the media landscape. In shortlisting this set of 10 lively trends and predictions for 2021, we focus on the macro areas that help our clients answer their business questions, and show how Kantar can help. In our Media Trends and Predictions 2021, we show that three main themes are emerging in the media sphere: media pivot, where industry changes are forcing a change of direction or approach; media performance, where the increased challenges of measurement and effectiveness are addressed; and media people, where we focus on audience and data. We’re sure that many of you will be pleased to see the clock strike 12 as we say farewell to 2020 – and with it, the terms ‘extraordinary’, ‘unprecedented’, ‘new normal’, etc. As ‘stay-at-home’ measures ease, some consumer media habits will return, as we’ve already seen – but in many other" Source : éditorial.
En ligne :	https://www.kantarmedia.com/global/thinking-and-resources

2021 media trends and predictions [document électronique] / Jane Ostler, Auteur ; John McCarthy, Auteur ; Serge Lupas, Directeur de publication, rédacteur en chef . - Paris : Kantar media, 2020 . - 28 p : ill.
Langues : Anglais

Catégories :	MEDIAS:AUDIOVISUEL: CINEMA MEDIAS:AUDIOVISUEL: RADIO MEDIAS:AUDIOVISUEL: TELEVISION MEDIAS:AUDIOVISUEL:NUMERIQUE
Note de contenu :	"Since we published last year’s report, there have been many dramatic shifts and changes in the media landscape. In shortlisting this set of 10 lively trends and predictions for 2021, we focus on the macro areas that help our clients answer their business questions, and show how Kantar can help. In our Media Trends and Predictions 2021, we show that three main themes are emerging in the media sphere: media pivot, where industry changes are forcing a change of direction or approach; media performance, where the increased challenges of measurement and effectiveness are addressed; and media people, where we focus on audience and data. We’re sure that many of you will be pleased to see the clock strike 12 as we say farewell to 2020 – and with it, the terms ‘extraordinary’, ‘unprecedented’, ‘new normal’, etc. As ‘stay-at-home’ measures ease, some consumer media habits will return, as we’ve already seen – but in many other" Source : éditorial.
En ligne :	https://www.kantarmedia.com/global/thinking-and-resources