| Titre : | Children, media and consumption : on the front edge : Yearbook 2007 | | Type de document : | texte imprimé | | Auteurs : | Karin M. Ekstrom, Editeur scientifique ; Birgitte Tufte, Editeur scientifique ; The International Clearinghouse on Children, Youth and Media, Collaborateur | | Editeur : | Göteborg [Sweden] : Nordicom - Nordic Information Centre for Media and Communication Research | | Année de publication : | 2007 | | Collection : | Yearbook | | Importance : | 356 p. | | Format : | 25 cm | | ISBN/ISSN/EAN : | 978-91-89471-51-1 | | Langues : | Anglais | | Catégories : | MEDIAS
| | Tags : | protection des mineurs médias éducation aux médias publicité internet télévision | | Index. décimale : | 302.23 Media | | Résumé : | Présentation de l'ouvrage sur le site de Nordicom :
Children's and adolescents' importance as actors on the market has grown successively the past four to five decades. Nowadays, young people are exposed to a steady stream of commercial messages directed specifically to them. Television still has a unique position as an advertising medium, but advertising directed to youthful viewers is more and more prevalent on the Internet and mobile phones, as well. Many computer games, cartoons and programmes are a form of advertising in themselves inasmuch as they are the vehicles for 'merchandising' to youthful viewers. Product trade-marks and logotypes are a nearly universal lingua franca today, a vocabulary shared by young of all classes in a good part of the world.
The aim of the yearbook 2007 is to shed light on these new trends and global developments in relation to young people, consumption and media.
| | Note de contenu : | Grands titres de la table des matières :
Media Culture
Brand and Advertising Culture
Family Culture |
Children, media and consumption : on the front edge : Yearbook 2007 [texte imprimé] / Karin M. Ekstrom, Editeur scientifique ; Birgitte Tufte, Editeur scientifique ; The International Clearinghouse on Children, Youth and Media, Collaborateur . - Göteborg (Göteborg University, Box 713 SE 405 30, SE 405 30, Sweden) : Nordicom - Nordic Information Centre for Media and Communication Research, 2007 . - 356 p. ; 25 cm. - ( Yearbook) . ISBN : 978-91-89471-51-1 Langues : Anglais | Catégories : | MEDIAS
| | Tags : | protection des mineurs médias éducation aux médias publicité internet télévision | | Index. décimale : | 302.23 Media | | Résumé : | Présentation de l'ouvrage sur le site de Nordicom :
Children's and adolescents' importance as actors on the market has grown successively the past four to five decades. Nowadays, young people are exposed to a steady stream of commercial messages directed specifically to them. Television still has a unique position as an advertising medium, but advertising directed to youthful viewers is more and more prevalent on the Internet and mobile phones, as well. Many computer games, cartoons and programmes are a form of advertising in themselves inasmuch as they are the vehicles for 'merchandising' to youthful viewers. Product trade-marks and logotypes are a nearly universal lingua franca today, a vocabulary shared by young of all classes in a good part of the world.
The aim of the yearbook 2007 is to shed light on these new trends and global developments in relation to young people, consumption and media.
| | Note de contenu : | Grands titres de la table des matières :
Media Culture
Brand and Advertising Culture
Family Culture |
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