10 keypoints when creating an OTT service 

Public ISBD Titre : 10 keypoints when creating an OTT service Type de document : document électronique Editeur : Paris : Arkena Année de publication : 2017 Importance : 27 p Langues : Anglais Catégories : DOCUMENTATION DE REFERENCE :Guides, Manuels, ... MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : manuel  OTT  vidéo à la demande  internet  marketing Index. décimale : 011.37 médias visuels et audiovisuels Résumé : "Whether home, at the office, on the subway (…), be it live, on demand, by title, subscription-based, we consume more and more TV programs each day, on multiple devices. The explosion of video consumption in mobility cannot be denied. TV may still be the undisputed leader in video content consumption with 71% of the total audience, other connected devices (laptop, smartphones, tablets, etc.) nowadays represent 29% of our daily viewing time. Following the evolution of technologies and usages,broadcasting methods and media distribution are multiplying.Today, it has become obvious that the growth of OTT (Over-the-Top) video platforms is the best answer to support these new video habits. There is no need to demonstrate the interest of OTT to open up new audiences & monetization opportunities for your content. However, it is important to be aware of the Marketing, Editorial & Technical issues you may face." Source : http://www.arkena.com/blog/white-paper-ott-service-keys-success/ (Consulté le 30/03/2017) Note de contenu : TABLE OF CONTENTS : Introduction 1. Define your marketing approach 2. Make the User eXperience fluid 3. Deliver your content to multiple terminals 4. Rely on an international platform 5. Promote all your content 6. Protect your content 7. Mobilise your user community and beyond 8. Select appropriate performance indicators 9. Choose a technical platform that is sized to meet your needs 10. Set up your team ans establish its Governance Conclusion En ligne : http://www.arkena.com/blog/white-paper-ott-service-keys-success/ 10 keypoints when creating an OTT service [document électronique] . - Paris (15, rue Cognacq-Jay, 75007) : Arkena, 2017 . - 27 p. Langues : Anglais Catégories : DOCUMENTATION DE REFERENCE :Guides, Manuels, ... MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : manuel  OTT  vidéo à la demande  internet  marketing Index. décimale : 011.37 médias visuels et audiovisuels Résumé : "Whether home, at the office, on the subway (…), be it live, on demand, by title, subscription-based, we consume more and more TV programs each day, on multiple devices. The explosion of video consumption in mobility cannot be denied. TV may still be the undisputed leader in video content consumption with 71% of the total audience, other connected devices (laptop, smartphones, tablets, etc.) nowadays represent 29% of our daily viewing time. Following the evolution of technologies and usages,broadcasting methods and media distribution are multiplying.Today, it has become obvious that the growth of OTT (Over-the-Top) video platforms is the best answer to support these new video habits. There is no need to demonstrate the interest of OTT to open up new audiences & monetization opportunities for your content. However, it is important to be aware of the Marketing, Editorial & Technical issues you may face." Source : http://www.arkena.com/blog/white-paper-ott-service-keys-success/ (Consulté le 30/03/2017) Note de contenu : TABLE OF CONTENTS : Introduction 1. Define your marketing approach 2. Make the User eXperience fluid 3. Deliver your content to multiple terminals 4. Rely on an international platform 5. Promote all your content 6. Protect your content 7. Mobilise your user community and beyond 8. Select appropriate performance indicators 9. Choose a technical platform that is sized to meet your needs 10. Set up your team ans establish its Governance Conclusion En ligne : http://www.arkena.com/blog/white-paper-ott-service-keys-success/

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