| Titre : | Digital advertising | | Type de document : | texte imprimé | | Auteurs : | Andrew MacStay, Auteur | | Editeur : | RG21 6XS Basingstoke [Grande-Bretagne] : Palgrave MacMillan | | Année de publication : | 2010 | | Importance : | viii, 274 p. | | Format : | 23,5 cm | | ISBN/ISSN/EAN : | 978-0-230-22241-0 | | Prix : | 26,-€ | | Langues : | Anglais | | Catégories : | MEDIAS:AUDIOVISUEL:NUMERIQUE:Contenu:publicité
MEDIAS:HISTOIRE DES MEDIAS
| | Tags : | internet publicité communication convergence consommateur régulation histoire des médias protection des mineurs | | Index. décimale : | 659.1 Publicité | | Résumé : | "Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising."
(Source : http://www.amazon.com - Consulté le 08/01/2010)
| | Note de contenu : | CONTENTS :
Chp.I - Introduction
Chp.II - The history and business environment of digital advertising
Chp.III - Form and content : beyond the pop-up
Chp.IV - The business practice and cultural contours of dataveillance
Chp.V - Conceiving user approaches to digital advertising
Chp.VI - Policy and regulation
Chp.VII - Creativity, science and the new consumer
Chp.VIII - Conclusions, ethics and future directions
Notes / References / Index
|
Digital advertising [texte imprimé] / Andrew MacStay, Auteur . - RG21 6XS Basingstoke (Houndmills, Hampshire, Grande-Bretagne) : Palgrave MacMillan, 2010 . - viii, 274 p. ; 23,5 cm. ISBN : 978-0-230-22241-0 : 26,-€ Langues : Anglais | Catégories : | MEDIAS:AUDIOVISUEL:NUMERIQUE:Contenu:publicité
MEDIAS:HISTOIRE DES MEDIAS
| | Tags : | internet publicité communication convergence consommateur régulation histoire des médias protection des mineurs | | Index. décimale : | 659.1 Publicité | | Résumé : | "Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising."
(Source : http://www.amazon.com - Consulté le 08/01/2010)
| | Note de contenu : | CONTENTS :
Chp.I - Introduction
Chp.II - The history and business environment of digital advertising
Chp.III - Form and content : beyond the pop-up
Chp.IV - The business practice and cultural contours of dataveillance
Chp.V - Conceiving user approaches to digital advertising
Chp.VI - Policy and regulation
Chp.VII - Creativity, science and the new consumer
Chp.VIII - Conclusions, ethics and future directions
Notes / References / Index
|
|
Accueil
Digital advertising