Titre :	Advertising self-regulation - The essentials
Type de document :	texte imprimé
Auteurs :	Geoffrey Draughn, Editeur scientifique ; Olivier Gray, Editeur scientifique
Editeur :	European Advirtising Standards Alliance (EASA)
Année de publication :	2003
Langues :	Français
Catégories :	EUROPE
Tags :	Europe  publicité  autorégulation
Index. décimale :	659.1 Publicité
Résumé :	Présentation de l'éditeur : "This guide is designed for the lay person whether a newcomer to advertising and its regulation or an individual consumer citizen. It provides information on what self-regulation is, how it works, who it involves, how national and cross-border complaints are handled and what generally can be found in place across Europe. It is essential reading for a newcomer to this subject. The Layman's Guide is only available in English." (Source : http://www.easa-alliance.org/ - Consulté le 09/03/2010)
Note de contenu :	En page 3 : "Discover the essentials : Advertising professional or layman - here's your chance to find out how advertising self-regulation works in pratice and what happens when someone complains about an advertisement. Here are the detailed answers to the most frequently asked questions about advertising self-regulation in the enlarging European Single Market - The need - The advantages - The way it works - The code-making and interpretation - The complaints - The decisions and enforcement - The European dimension - The cross-border issue - The future
En ligne :	http://www.easa-alliance.org/

Advertising self-regulation - The essentials [texte imprimé] / Geoffrey Draughn, Editeur scientifique ; Olivier Gray, Editeur scientifique . - [S.l.] : European Advirtising Standards Alliance (EASA), 2003.
Langues : Français

Catégories :	EUROPE
Tags :	Europe  publicité  autorégulation
Index. décimale :	659.1 Publicité
Résumé :	Présentation de l'éditeur : "This guide is designed for the lay person whether a newcomer to advertising and its regulation or an individual consumer citizen. It provides information on what self-regulation is, how it works, who it involves, how national and cross-border complaints are handled and what generally can be found in place across Europe. It is essential reading for a newcomer to this subject. The Layman's Guide is only available in English." (Source : http://www.easa-alliance.org/ - Consulté le 09/03/2010)
Note de contenu :	En page 3 : "Discover the essentials : Advertising professional or layman - here's your chance to find out how advertising self-regulation works in pratice and what happens when someone complains about an advertisement. Here are the detailed answers to the most frequently asked questions about advertising self-regulation in the enlarging European Single Market - The need - The advantages - The way it works - The code-making and interpretation - The complaints - The decisions and enforcement - The European dimension - The cross-border issue - The future
En ligne :	http://www.easa-alliance.org/