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The story so far - what we know about the business of digital journalism - A report from the Columbia University Graduate School of Journalism / Bill Grueskin
Titre : The story so far - what we know about the business of digital journalism - A report from the Columbia University Graduate School of Journalism Type de document : document électronique Auteurs : Bill Grueskin, Auteur ; Ava Seave, Auteur ; Lucas Graves, Auteur Editeur : New-York : Columbia University Press Année de publication : 2011 Importance : 143 p. Format : Document électronique Note générale : Dossier publié par la « Columbia Journalism Review » Langues : Français Catégories : MEDIAS: COMMUNICATION & JOURNALISME - Aspects généraux Tags : information journalisme numérique internet Index. décimale : 070.4 Journalisme Résumé : Extrait de la conclusion :
"Here’s the problem: Journalists just don’t understand their business.”
That’s the diagnosis from Randall Rothenberg, a former New York Times media reporter who heads the Interactive Advertising Bureau, a trade group representing publishers and marketers.
Whether or not you agree with his sweeping characterization, it’s clear that many sectors of the traditional news industry have been slow to embrace changes brought on by digital technology. They also have been flummoxed by competitors who invest minimally in producing original content but have siphoned off some of the most profitable parts of the business.
At the same time, digital journalism has created significant opportunities for news organizations to rethink the way they cover their communities. And in several organizations, old and new, we see promising signs that a transformed industry can emerge from the digital transition—one that is leaner, quicker, and, yes, profitable.
We do not believe that legacy platforms should be disregarded or disbanded. It simply is not reasonable to assume that any company would cast aside the part of its business that generates 80 to 90 percent of its revenue. But we do think that companies ought to regard digital platforms and their audiences as being in a state of constant transformation, one that demands a faster and more consistent pace of innovation and investment.
To that end, we offer these recommendations: (...) "
Note de contenu : Introduction
Chapter 1 : News From Everywhere: The Economics of Digital Journalism
Chapter 2 : Traffic Patterns: Why Big Audiences Aren’t Always Profitable
Chapter 3 : Local and Niche Sites: The Advantages of Being Small
Chapter 4 : The New New Media: Mobile, Video and Other Emerging Platforms
Chapter 5 : Paywalls: The Price Tag for Information
Chapter 6 : Aggregation:‘Shameless’ – and Essential
Chapter 7 : Dollars and Dimes: The New Costs of Doing Business
Chapter 8 : New Users, New Revenue: Alternative Ways to Make Money
Chapter 9 : Managing Digital: Audience, Data and Dollars
Conclusion
En ligne : http://www.cjr.org/the_business_of_digital_journalism/ The story so far - what we know about the business of digital journalism - A report from the Columbia University Graduate School of Journalism [document électronique] / Bill Grueskin, Auteur ; Ava Seave, Auteur ; Lucas Graves, Auteur . - New-York : Columbia University Press, 2011 . - 143 p. ; Document électronique.
Dossier publié par la « Columbia Journalism Review »
Langues : Français
Catégories : MEDIAS: COMMUNICATION & JOURNALISME - Aspects généraux Tags : information journalisme numérique internet Index. décimale : 070.4 Journalisme Résumé : Extrait de la conclusion :
"Here’s the problem: Journalists just don’t understand their business.”
That’s the diagnosis from Randall Rothenberg, a former New York Times media reporter who heads the Interactive Advertising Bureau, a trade group representing publishers and marketers.
Whether or not you agree with his sweeping characterization, it’s clear that many sectors of the traditional news industry have been slow to embrace changes brought on by digital technology. They also have been flummoxed by competitors who invest minimally in producing original content but have siphoned off some of the most profitable parts of the business.
At the same time, digital journalism has created significant opportunities for news organizations to rethink the way they cover their communities. And in several organizations, old and new, we see promising signs that a transformed industry can emerge from the digital transition—one that is leaner, quicker, and, yes, profitable.
We do not believe that legacy platforms should be disregarded or disbanded. It simply is not reasonable to assume that any company would cast aside the part of its business that generates 80 to 90 percent of its revenue. But we do think that companies ought to regard digital platforms and their audiences as being in a state of constant transformation, one that demands a faster and more consistent pace of innovation and investment.
To that end, we offer these recommendations: (...) "
Note de contenu : Introduction
Chapter 1 : News From Everywhere: The Economics of Digital Journalism
Chapter 2 : Traffic Patterns: Why Big Audiences Aren’t Always Profitable
Chapter 3 : Local and Niche Sites: The Advantages of Being Small
Chapter 4 : The New New Media: Mobile, Video and Other Emerging Platforms
Chapter 5 : Paywalls: The Price Tag for Information
Chapter 6 : Aggregation:‘Shameless’ – and Essential
Chapter 7 : Dollars and Dimes: The New Costs of Doing Business
Chapter 8 : New Users, New Revenue: Alternative Ways to Make Money
Chapter 9 : Managing Digital: Audience, Data and Dollars
Conclusion
En ligne : http://www.cjr.org/the_business_of_digital_journalism/ Réservation
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