Internet Trends 2015 - Code Conference / Mary Meeker 

Public ISBD Titre : Internet Trends 2015 - Code Conference Type de document : document électronique Auteurs : Mary Meeker, Auteur Editeur : San Francisco [USA] : Kleiner Perkins Caufield & Byers Année de publication : 2015 Importance : 196 p. Langues : Français Catégories : MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : statistiques  étude de marché  internet  mobile  consommateur  application  publicité Index. décimale : 004.678 Internet Résumé : Présentation sur le blog de KPCB : "KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses. (...)" Source : http://www.kpcb.com/blog (consulté le 29/05/2015) Note de contenu : Sommaire : 1) Internet – Two - Thirds of a Generation In... 2) Key Internet Trends 3) Re-Imagining Continues... 4) America’s Evolving Work Environment... 5) Big Internet Markets = China/India 6) Public / Private Company Data 7) One More Thing... 8) Ran Outta Time Thoughts / Appendix En ligne : http://www.kpcb.com/internet-trends Internet Trends 2015 - Code Conference [document électronique] / Mary Meeker, Auteur . - San Francisco (27 South Park St #201, CA 94107, USA) : Kleiner Perkins Caufield & Byers, 2015 . - 196 p. Langues : Français Catégories : MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : statistiques  étude de marché  internet  mobile  consommateur  application  publicité Index. décimale : 004.678 Internet Résumé : Présentation sur le blog de KPCB : "KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses. (...)" Source : http://www.kpcb.com/blog (consulté le 29/05/2015) Note de contenu : Sommaire : 1) Internet – Two - Thirds of a Generation In... 2) Key Internet Trends 3) Re-Imagining Continues... 4) America’s Evolving Work Environment... 5) Big Internet Markets = China/India 6) Public / Private Company Data 7) One More Thing... 8) Ran Outta Time Thoughts / Appendix En ligne : http://www.kpcb.com/internet-trends

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