Digital Video and the Connected Consumer. : High performance. Delivered. / Mann Gavin ; Francesco Venturini ; Robin Murdoch ; Bikash Mishra ; Gemma Moorby ; Bouchra Carlier 

Public ISBD Titre : Digital Video and the Connected Consumer. : High performance. Delivered. Type de document : document électronique Auteurs : Mann Gavin, Auteur ; Francesco Venturini, Auteur ; Robin Murdoch, Auteur ; Bikash Mishra, Auteur ; Gemma Moorby, Auteur ; Bouchra Carlier, Auteur Editeur : Dublin 2 [Irlande] : Accenture Année de publication : 2015 Importance : 12 p. Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL: TELEVISION:TV numérique Tags : télévision  numérique  mobile  étude de marché  consommateur  public  vidéo à la demande  TV connectée  linéaire Index. décimale : 791.45 Télévision (Loisir) Note de contenu : "Video consumption across different devices, anytime, is accelerating the decline of traditional TV viewing, according to a new global research report by Accenture. The ‘Digital Video and the Connected Consumer’ study claims there to be “double-digit declines in TV viewing globally” among viewers of “nearly all ages” (...) “We found that the TV is the only category of device experiencing uniform, double-digit usage declines, across different types of media worldwide, among viewers of nearly all ages. In other words, it’s not just ‘screenagers’ who are turning their backs on the TV although 14-17 year-olds are abandoning TV screens faster than any other group. Profound changes are taking place in how all of us consume video content – and they’re happening right in front our eyes,” said Accenture. The report also found that people watching TV do so in combination with at least one other device, with 87% of consumers reported to also use their smartphone, tablet, games console, e-book or laptop whilst watching TV. “In other words, the second screen is firmly established as a key element of the value proposition for all media companies,” said Accenture." Source : http://www.digitaltveurope.net (Consulté le 12/06/2015) En ligne : http://www.accenture.com/us-en/landing-pages/industry/media-entertainment/nab/Do [...] Digital Video and the Connected Consumer. : High performance. Delivered. [document électronique] / Mann Gavin, Auteur ; Francesco Venturini, Auteur ; Robin Murdoch, Auteur ; Bikash Mishra, Auteur ; Gemma Moorby, Auteur ; Bouchra Carlier, Auteur . - Dublin 2 (1, Grand Canal Square, Grand Canal Harbour, Irlande) : Accenture, 2015 . - 12 p. Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL: TELEVISION:TV numérique Tags : télévision  numérique  mobile  étude de marché  consommateur  public  vidéo à la demande  TV connectée  linéaire Index. décimale : 791.45 Télévision (Loisir) Note de contenu : "Video consumption across different devices, anytime, is accelerating the decline of traditional TV viewing, according to a new global research report by Accenture. The ‘Digital Video and the Connected Consumer’ study claims there to be “double-digit declines in TV viewing globally” among viewers of “nearly all ages” (...) “We found that the TV is the only category of device experiencing uniform, double-digit usage declines, across different types of media worldwide, among viewers of nearly all ages. In other words, it’s not just ‘screenagers’ who are turning their backs on the TV although 14-17 year-olds are abandoning TV screens faster than any other group. Profound changes are taking place in how all of us consume video content – and they’re happening right in front our eyes,” said Accenture. The report also found that people watching TV do so in combination with at least one other device, with 87% of consumers reported to also use their smartphone, tablet, games console, e-book or laptop whilst watching TV. “In other words, the second screen is firmly established as a key element of the value proposition for all media companies,” said Accenture." Source : http://www.digitaltveurope.net (Consulté le 12/06/2015) En ligne : http://www.accenture.com/us-en/landing-pages/industry/media-entertainment/nab/Do [...]

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