Titre :	Television 2012 - International key facts
Type de document :	texte imprimé
Auteurs :	Marc Schorestene, Editeur scientifique
Editeur :	Neuilly-sur-Seine Cedex [France] : IP Group
Année de publication :	2012
Importance :	124 p.
Format :	29,5 cm
ISBN/ISSN/EAN :	2227-1945
Langues :	Anglais
Catégories :	DOCUMENTATION DE REFERENCE :Statistiques MEDIAS:AUDIOVISUEL: TELEVISION PERIODIQUES:ANNUAIRES
Tags :	télévision  statistiques  publicité  audience  réseau  programmation  régulation  TV connectée
Index. décimale :	621.388 Télévision (télécommunication)
Résumé :	"(...) Never has it been so important to analyse the most powerful media in 35 European countries. Never has it been so important to see how the equipment in households varies from one country to another. Never has it been so important to try to understand why the success of a top-ranked programme varies from country to country. Television is definitely a medium on the move. But it moves differently according the economy, national habits and other criteria. (...)" Source : Editorial (by Marc Schorestene) p. 8
Note de contenu :	TABLE OF CONTENTS Editorial : RTL Group Chapter 1 : The television marketplace - Defying recession Chapter 2 : TV advertising - Getting more effective Chapter 3 : Audience measurement - Keeping up with the viewing revolution Chapter 4 : TV programming - more valuable - and valued - than ever Chapter 5 : The regulatory challenge for the digital world Conclusion TV Portfolio Acknowledgements

Television 2012 - International key facts [texte imprimé] / Marc Schorestene, Editeur scientifique . - Neuilly-sur-Seine Cedex (136 Avenue Charles de Gaulle, 92523, France) : IP Group, 2012 . - 124 p. ; 29,5 cm.
ISSN : 2227-1945
Langues : Anglais

Catégories :	DOCUMENTATION DE REFERENCE :Statistiques MEDIAS:AUDIOVISUEL: TELEVISION PERIODIQUES:ANNUAIRES
Tags :	télévision  statistiques  publicité  audience  réseau  programmation  régulation  TV connectée
Index. décimale :	621.388 Télévision (télécommunication)
Résumé :	"(...) Never has it been so important to analyse the most powerful media in 35 European countries. Never has it been so important to see how the equipment in households varies from one country to another. Never has it been so important to try to understand why the success of a top-ranked programme varies from country to country. Television is definitely a medium on the move. But it moves differently according the economy, national habits and other criteria. (...)" Source : Editorial (by Marc Schorestene) p. 8
Note de contenu :	TABLE OF CONTENTS Editorial : RTL Group Chapter 1 : The television marketplace - Defying recession Chapter 2 : TV advertising - Getting more effective Chapter 3 : Audience measurement - Keeping up with the viewing revolution Chapter 4 : TV programming - more valuable - and valued - than ever Chapter 5 : The regulatory challenge for the digital world Conclusion TV Portfolio Acknowledgements