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Titre : What is the future of video on line? Type de document : document électronique Auteurs : Florian Fischetti, Auteur Editeur : Bruxelles [Belgique] : Conseil Supérieur de l'Audiovisuel (CSA) - Belgique Année de publication : 2012 Importance : 14 p. Langues : Français Catégories : MEDIAS:AUDIOVISUEL: TELEVISION
MEDIAS:AUDIOVISUEL:NUMERIQUETags : internet vidéo à la demande convergence étude de marché Index. décimale : 791.45 - Télévision (Loisir) Résumé : Extrait de l'introduction (p.5 du document ) :
"The convergence of television and the Internet has become inevitable. In the United States, 38% of all households already have “connected TV’s,” televisions that connect to the Internet either through a device such as Apple TV, through video game consoles such as Microsoft’s Xbox, or through a native interface built into the television. Moreover, the percentage of households using connected televisions is likely to grow exponentially in the coming years. The impending ubiquity of this technology raises an enormous number of questions about the future of television. However, this research study focuses only on a select group of those questions. It focuses on the potential disruption of the current model of multi-channel television by the rise in popularity of online video. (...)
In order to examine the impact that online video and connected TV are likely to have on TV viewing, this paper proceeds in three parts. In the first part, the study examines the online video market, identifying a distinction between two separate forms of online video: Re-run TV and User-Generated Content (...)
In its second part, the study examines User-Generated Online Video content and uses YouTube, the dominant player in that market, as a case study to examine the likely impact of such sites on traditional television.
In its final section, the study concludes that YouTube and its competitors face a number of challenges that may prevent them from disrupting the current system of multi-channel delivery. The study also observes that the primary value of User-Generated online video sites such as YouTube lies in their ability to help enterprises with Brand Building and Promotion. This suggests that online video ought not be viewed as an extension of the television industry, which specializes in the advertiser supported production and distribution of long-form content. Instead, online video is best viewed as a new and distinct market, the primary value of which lies in its use for brand promotion."Note de contenu : Table des matières :
I.Introduction
II. Defining Online Video
III.Netflix and Re-Run TV
IV. YouTube and User-Generated Content
V. Online Video, What Is It Good For?
VI. Conclusion
En ligne : http://csa.be/documents/2357 What is the future of video on line? [document électronique] / Florian Fischetti, Auteur . - Bruxelles (1050, Belgique) : Conseil Supérieur de l'Audiovisuel (CSA) - Belgique, 2012 . - 14 p.
Langues : Français
Catégories : MEDIAS:AUDIOVISUEL: TELEVISION
MEDIAS:AUDIOVISUEL:NUMERIQUETags : internet vidéo à la demande convergence étude de marché Index. décimale : 791.45 - Télévision (Loisir) Résumé : Extrait de l'introduction (p.5 du document ) :
"The convergence of television and the Internet has become inevitable. In the United States, 38% of all households already have “connected TV’s,” televisions that connect to the Internet either through a device such as Apple TV, through video game consoles such as Microsoft’s Xbox, or through a native interface built into the television. Moreover, the percentage of households using connected televisions is likely to grow exponentially in the coming years. The impending ubiquity of this technology raises an enormous number of questions about the future of television. However, this research study focuses only on a select group of those questions. It focuses on the potential disruption of the current model of multi-channel television by the rise in popularity of online video. (...)
In order to examine the impact that online video and connected TV are likely to have on TV viewing, this paper proceeds in three parts. In the first part, the study examines the online video market, identifying a distinction between two separate forms of online video: Re-run TV and User-Generated Content (...)
In its second part, the study examines User-Generated Online Video content and uses YouTube, the dominant player in that market, as a case study to examine the likely impact of such sites on traditional television.
In its final section, the study concludes that YouTube and its competitors face a number of challenges that may prevent them from disrupting the current system of multi-channel delivery. The study also observes that the primary value of User-Generated online video sites such as YouTube lies in their ability to help enterprises with Brand Building and Promotion. This suggests that online video ought not be viewed as an extension of the television industry, which specializes in the advertiser supported production and distribution of long-form content. Instead, online video is best viewed as a new and distinct market, the primary value of which lies in its use for brand promotion."Note de contenu : Table des matières :
I.Introduction
II. Defining Online Video
III.Netflix and Re-Run TV
IV. YouTube and User-Generated Content
V. Online Video, What Is It Good For?
VI. Conclusion
En ligne : http://csa.be/documents/2357