Titre : | Audience evolution. New technologies and the transformation of media audiences | Type de document : | texte imprimé | Auteurs : | Philip M. Napoli, Auteur | Editeur : | New-York : Columbia University Press | Année de publication : | 2011 | Importance : | xiii, 248 p. | ISBN/ISSN/EAN : | 978-0-231-15035-4 | Prix : | 72,50-€ | Langues : | Français | Catégories : | MEDIAS: COMMUNICATION & JOURNALISME - Aspects généraux MEDIAS:AUDIOVISUEL
| Tags : | médias audience public information internet | Index. décimale : | 011.37 médias visuels et audiovisuels | Résumé : | "Much has been made in recent years of the many ways in which the media environment is undergoeing dramatic change. We know, for instance, that the explosion of Web sites, the proliferation of television channels and the emergence of new content-delivery platforms - ranging from hand-held devices, to satellite radio, to on-demand and interactive television services - all are contributing to exponential increases in the fragmentation of the media environment. We also know that new media technologies are providing media audiences with unprecedented control over the media consumption process. From the time-shifting and commercial-skipping capabilities of the DVR, to the personalization of lonline news sites, to the unprecedented content portability offered by hand-held devices, individuals have evergrowing levels of control over when, how, and where they consume media. And, perhaps most dramatic of all, new media are increasingly putting the power to create and distribute content into the hands of the audience. User-generated content now competes with traditional media content for audience attention (Berman et al. 2007).
What has received less attention, however, is the question of what these changes in the media environment mean for how media organizations think about their audiences. What can examining these environmental changes tell us about how media organizations' perceptions of their audiences change over time ? What are the specific technological and institutional forces that can effect such change ? How are such changes negotiated and resisted within the complex dynamics of the various stakeholders involved in attracting and monetizing media audiences ? And, finally, what are the broader sociocultural implications of the changes taking place in the conceptualization of media audience ? (...)"
(Extrait de l'introduction p. 1) | Note de contenu : | CONTENTS
List of illustrations / Preface
Introduction
1. Contextualizing audience evolution
2. The transformation of media consumption
3. The transformation of audience information systems
4. Contesting audiences
5. The implications of audience evolution
Notes
References
Index |
Audience evolution. New technologies and the transformation of media audiences [texte imprimé] / Philip M. Napoli, Auteur . - New-York : Columbia University Press, 2011 . - xiii, 248 p. ISBN : 978-0-231-15035-4 : 72,50-€ Langues : Français Catégories : | MEDIAS: COMMUNICATION & JOURNALISME - Aspects généraux MEDIAS:AUDIOVISUEL
| Tags : | médias audience public information internet | Index. décimale : | 011.37 médias visuels et audiovisuels | Résumé : | "Much has been made in recent years of the many ways in which the media environment is undergoeing dramatic change. We know, for instance, that the explosion of Web sites, the proliferation of television channels and the emergence of new content-delivery platforms - ranging from hand-held devices, to satellite radio, to on-demand and interactive television services - all are contributing to exponential increases in the fragmentation of the media environment. We also know that new media technologies are providing media audiences with unprecedented control over the media consumption process. From the time-shifting and commercial-skipping capabilities of the DVR, to the personalization of lonline news sites, to the unprecedented content portability offered by hand-held devices, individuals have evergrowing levels of control over when, how, and where they consume media. And, perhaps most dramatic of all, new media are increasingly putting the power to create and distribute content into the hands of the audience. User-generated content now competes with traditional media content for audience attention (Berman et al. 2007).
What has received less attention, however, is the question of what these changes in the media environment mean for how media organizations think about their audiences. What can examining these environmental changes tell us about how media organizations' perceptions of their audiences change over time ? What are the specific technological and institutional forces that can effect such change ? How are such changes negotiated and resisted within the complex dynamics of the various stakeholders involved in attracting and monetizing media audiences ? And, finally, what are the broader sociocultural implications of the changes taking place in the conceptualization of media audience ? (...)"
(Extrait de l'introduction p. 1) | Note de contenu : | CONTENTS
List of illustrations / Preface
Introduction
1. Contextualizing audience evolution
2. The transformation of media consumption
3. The transformation of audience information systems
4. Contesting audiences
5. The implications of audience evolution
Notes
References
Index |
|