Titre : | MAVISE EXTRA Media ownership: towards Pan-European groups? | Type de document : | document électronique | Auteurs : | Susanne Nikoltchev, Editeur scientifique ; Gilles Fontaine, Auteur ; Deirdre Kevin, Auteur | Editeur : | Strasbourg [France] : Observatoire Européen de l'Audiovisuel | Année de publication : | 2016 | Importance : | 58 p | Langues : | Anglais | Catégories : | EUROPE MEDIAS:AUDIOVISUEL
| Tags : | Europe médias audiovisuel aspect économique étude de marché rapport | Index. décimale : | 011.37 médias visuels et audiovisuels | Résumé : |
"15 major pan-European audiovisual distribution groups serve 68% of pay-TV homes in the EU. The sample of six groups in this report (Deutsche Telekom, Liberty Global, Orange, Sky, Viasat and Vivendi), accumulate 50% of pay-TV subscribers in the EU.
The three “multi-country” broadcast groups in this report (Central European Media Enterprises, the Modern Times Group and the RTL group) include the major players (in the top 4 regarding audience share) in 17 European countries.
There are 13 pan-European broadcasters who (directly or through subsidiaries) own the significant well-known channel brands and pay TV channels available throughout Europe. Nine of these are linked to the major US television and film production groups.
The geographical spread of distributors and their synergies in technology, and the existence of multi-country broadcasters, leads to the development of regional on-demand services."
Source : http://www.obs.coe.int/en/home (Consulté le 9/8/2016)
(Press release 4/7/2016)
“The purpose of this brief report was to provide a first sample of the types of analyses that are possible on the basis of the MAVISE database. MAVISE has three central pillars: firstly, it is a repository of audiovisual services (TV channels and on
-demand audiovisual services); secondly it provides an association of these services with companies and the larger media groups that hold ownership of these companies; and thirdly it presents an overview of the distribution of audiovisual services throughout Europe on the basis of channels and services available on different Platforms (DTT free and pay, cable, IPTV, pay satellite, free satellite and OTT on-demand platforms). In addition, the companies involved in the distribution of services are catalogued in the MAVISE database and also linked to larger groups.
This report focuses on those companies (both providers and distributors of audiovisual services). In the context of other research and policy concerns regarding media pluralism, this type of data is useful for mapping the media landscape and allowing for questions to be addressed regarding the pluralism of content and the links between content production, acquisition, packaging (on TV or on on-demand) and distribution.
The decision to focus on pan-European groups illustrates the specific value of the MAVISE database whose coverage is 40 European countries (members of the European Audiovisual Observatory) and hence provides a unique possibility to link broadcasters or cable operators that operate across different countries. As outlined in the Methodology (chapter 2), this first MAVISE Extra report on ownership is focused on a large sample of companies (15) and does not provide a complete comprehensive picture of all actors active in the field.
An overview of the state of play of concentration at the national level introduces the report (chapter three) focusing on broadcasting markets (audience shares) and pay TV/ distribution markets (shares of subscribers to TV packages). The development of concentration over time is also presented. Such an analysis cannot be so easily carried out at the European level, in particular with regard to broadcasting.
Chapter 4 provides an analysis of the groups selected for this first report.
The development of pan-European media groups is outlined with regard to the opportunities and strategies that brought them into being.
The more recent strategic behaviour of these groups in response to the current challenges and opportunities in the media landscape are then examined.
Chapter five provides the profiles of 15 media groups operating at the pan-European level, some of which are broadcasters, some are distribution companies and many are both providers of audiovisual services and distributors of audiovisual services. Finally, a link between the large groups examined in chapter four and the levels of concentration outlined in chapter three is indicated with reference to whether these groups are major players in a range of countries."
(Introduction p.7)
| Note de contenu : | Table of contents :
Key findings
1 / Introduction
2 / Methodological Overview
3 / Trends in the concentration of European broadcast and distribution markets
3.1 - Developments in the concentration of TV audiences in Europe
3.2 - Developments in the concentration of pay-TV in Europe
4 / The pan-European market
5 / Profiles of Pan-European groups
6 / Sources
| En ligne : | http://www.obs.coe.int/documents/205595/264629/Media+ownership+towards+pan-Europ [...] |
MAVISE EXTRA Media ownership: towards Pan-European groups? [document électronique] / Susanne Nikoltchev, Editeur scientifique ; Gilles Fontaine, Auteur ; Deirdre Kevin, Auteur . - Strasbourg (76 Allée de la Robertsau, 67000, France) : Observatoire Européen de l'Audiovisuel, 2016 . - 58 p. Langues : Anglais Catégories : | EUROPE MEDIAS:AUDIOVISUEL
| Tags : | Europe médias audiovisuel aspect économique étude de marché rapport | Index. décimale : | 011.37 médias visuels et audiovisuels | Résumé : |
"15 major pan-European audiovisual distribution groups serve 68% of pay-TV homes in the EU. The sample of six groups in this report (Deutsche Telekom, Liberty Global, Orange, Sky, Viasat and Vivendi), accumulate 50% of pay-TV subscribers in the EU.
The three “multi-country” broadcast groups in this report (Central European Media Enterprises, the Modern Times Group and the RTL group) include the major players (in the top 4 regarding audience share) in 17 European countries.
There are 13 pan-European broadcasters who (directly or through subsidiaries) own the significant well-known channel brands and pay TV channels available throughout Europe. Nine of these are linked to the major US television and film production groups.
The geographical spread of distributors and their synergies in technology, and the existence of multi-country broadcasters, leads to the development of regional on-demand services."
Source : http://www.obs.coe.int/en/home (Consulté le 9/8/2016)
(Press release 4/7/2016)
“The purpose of this brief report was to provide a first sample of the types of analyses that are possible on the basis of the MAVISE database. MAVISE has three central pillars: firstly, it is a repository of audiovisual services (TV channels and on
-demand audiovisual services); secondly it provides an association of these services with companies and the larger media groups that hold ownership of these companies; and thirdly it presents an overview of the distribution of audiovisual services throughout Europe on the basis of channels and services available on different Platforms (DTT free and pay, cable, IPTV, pay satellite, free satellite and OTT on-demand platforms). In addition, the companies involved in the distribution of services are catalogued in the MAVISE database and also linked to larger groups.
This report focuses on those companies (both providers and distributors of audiovisual services). In the context of other research and policy concerns regarding media pluralism, this type of data is useful for mapping the media landscape and allowing for questions to be addressed regarding the pluralism of content and the links between content production, acquisition, packaging (on TV or on on-demand) and distribution.
The decision to focus on pan-European groups illustrates the specific value of the MAVISE database whose coverage is 40 European countries (members of the European Audiovisual Observatory) and hence provides a unique possibility to link broadcasters or cable operators that operate across different countries. As outlined in the Methodology (chapter 2), this first MAVISE Extra report on ownership is focused on a large sample of companies (15) and does not provide a complete comprehensive picture of all actors active in the field.
An overview of the state of play of concentration at the national level introduces the report (chapter three) focusing on broadcasting markets (audience shares) and pay TV/ distribution markets (shares of subscribers to TV packages). The development of concentration over time is also presented. Such an analysis cannot be so easily carried out at the European level, in particular with regard to broadcasting.
Chapter 4 provides an analysis of the groups selected for this first report.
The development of pan-European media groups is outlined with regard to the opportunities and strategies that brought them into being.
The more recent strategic behaviour of these groups in response to the current challenges and opportunities in the media landscape are then examined.
Chapter five provides the profiles of 15 media groups operating at the pan-European level, some of which are broadcasters, some are distribution companies and many are both providers of audiovisual services and distributors of audiovisual services. Finally, a link between the large groups examined in chapter four and the levels of concentration outlined in chapter three is indicated with reference to whether these groups are major players in a range of countries."
(Introduction p.7)
| Note de contenu : | Table of contents :
Key findings
1 / Introduction
2 / Methodological Overview
3 / Trends in the concentration of European broadcast and distribution markets
3.1 - Developments in the concentration of TV audiences in Europe
3.2 - Developments in the concentration of pay-TV in Europe
4 / The pan-European market
5 / Profiles of Pan-European groups
6 / Sources
| En ligne : | http://www.obs.coe.int/documents/205595/264629/Media+ownership+towards+pan-Europ [...] |
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