Five smart tactics for OTT success : Launch and Build Your Internet TV Brand / Brightcove Inc. (MA 02210 Boston, USA) 

Public ISBD Titre : Five smart tactics for OTT success : Launch and Build Your Internet TV Brand Type de document : document électronique Auteurs : Brightcove Inc. (MA 02210 Boston, USA), Editeur scientifique Editeur : Boston [USA] : Brightcove, Inc. Année de publication : 2016 Importance : 17 p Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : télévision  OTT  plateforme  vidéo à la demande  mobile  étude de marché  statistiques  public  audience  contenu  financement Index. décimale : 011.37 médias visuels et audiovisuels Note de contenu : " The OTT video market is still nascent and can seem complex and competitive. But it is also the largest global media opportunity in decades, so taking a wait-and-see approach is not a viable option for content brands. Traditional broadcast and cable have proven that TV is the most influential medium for building brands and driving commerce. Today, OTT technologies are delivering the power of TV with the agility and scale of the global internet. From entertainment studios with compelling films for a targeted audience; to a radio broadcast station with a stable of digital talent; to a regional newsroom looking to launch a mobile-first video destination, this new era of video offers a twofold promise. First, media companies can extend existing content to new audiences; and second, they can deepen audience engagement with new content and video experiences. Diving deep into the highly competitive OTT landscape without the right planning risks wasting time and money. This whitepaper outlines five smart tactics that will give brand owners the confidence and authority to prepare a successful OTT offering: 1. Clearly define a unique content strategy. 2. Build toward maximum business model agility. 3. Design a distribution roadmap across platforms and screen sizes. 4. Adapt TV marketing tactics to find, nurture, and build your OTT audience. 5. Design, launch and refine your video offering and technology solution in a single, iterative effort." (p.2 du document) En ligne : https://www.brightcove.com/en/ Five smart tactics for OTT success : Launch and Build Your Internet TV Brand [document électronique] / Brightcove Inc. (MA 02210 Boston, USA), Editeur scientifique . - Boston (290 Congress Street, 4th Floor, MA 02210, USA) : Brightcove, Inc., 2016 . - 17 p. Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : télévision  OTT  plateforme  vidéo à la demande  mobile  étude de marché  statistiques  public  audience  contenu  financement Index. décimale : 011.37 médias visuels et audiovisuels Note de contenu : " The OTT video market is still nascent and can seem complex and competitive. But it is also the largest global media opportunity in decades, so taking a wait-and-see approach is not a viable option for content brands. Traditional broadcast and cable have proven that TV is the most influential medium for building brands and driving commerce. Today, OTT technologies are delivering the power of TV with the agility and scale of the global internet. From entertainment studios with compelling films for a targeted audience; to a radio broadcast station with a stable of digital talent; to a regional newsroom looking to launch a mobile-first video destination, this new era of video offers a twofold promise. First, media companies can extend existing content to new audiences; and second, they can deepen audience engagement with new content and video experiences. Diving deep into the highly competitive OTT landscape without the right planning risks wasting time and money. This whitepaper outlines five smart tactics that will give brand owners the confidence and authority to prepare a successful OTT offering: 1. Clearly define a unique content strategy. 2. Build toward maximum business model agility. 3. Design a distribution roadmap across platforms and screen sizes. 4. Adapt TV marketing tactics to find, nurture, and build your OTT audience. 5. Design, launch and refine your video offering and technology solution in a single, iterative effort." (p.2 du document) En ligne : https://www.brightcove.com/en/

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