| Titre : | Handbook on the economics of the media | | Type de document : | texte imprimé | | Auteurs : | R.G. Picard, Auteur ; Steven S. Wildman, Auteur | | Editeur : | Cheltenham [United Kingdom] : Edward Elgar Publishing | | Année de publication : | 2015 | | Importance : | 424 p | | ISBN/ISSN/EAN : | 978-0-85793-888-6 | | Langues : | Anglais | | Catégories : | MEDIAS
| | Tags : | audiovisuel presse écrite médias télévision internet jeu vidéo publicité aspect économique concurrence législation régulation manuel droit d'auteur | | Index. décimale : | 330 Economie | | Résumé : | Présentation par l'éditeur :
"At a time of growing interest in economic aspects of media, this edited volume presents a comprehensive and timely set of perspectives on key sectors of media and media infrastructures and related economic questions. Impressive in both scope and depth, this well-informed book guides readers through a compelling set of concepts and issues relevant to an increasingly internationalised contemporary media environment.’
– Gillian Doyle, University of Glasgow, UK
This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure. They assess the unique economic factors affecting print, broadcast and broadband-based media, and highlight how the economics of the media can influence policy making. Each original chapter introduces the reader to a specific topic, reviews the literature on the development of knowledge in the field, explores critiques of the approach, and provides an understanding of applying this knowledge and the implications."
Source : http://www.e-elgar.co.uk (Consulté le 15/04/2015) | | Note de contenu : | TABLE DES MATIÈRES :
Introduction (Robert G. Picard and Steven S. Wildman)
PART I - INFLUENTIAL FACTORS AND PRACTICES
1. Media as Multi-sided Platforms (Jean J. Gabszewicz, Joana Resende and Nathalie Sonnac)
2. Vertical Ownership, Technology and Programming Content (Sung Wook Ji and David Waterman)
3. Economics of Trade in Media Products (Steve S. Wildman and Sang Yup Lee)
4. Media Clusters and Metropolitan Knowledge Economy (Charlie Karlsson and Philippe Rouchy)
5. Economics of Advertising: The Role of Commercial Media (Anthony Dukes)
6. The Pricing of Advertising (Agostino Manduchi)
Part II PLATFORM APPLICATIONS
7. Economics of Print Media (Robert G. Picard)
8. The Economics of Television: Excludability, Rivalry, and Imperfect Competition (Patrick Barwise and Robert G. Picard)
9. The Economics of Broadband (Benjamin J. Bates, Nick Geidner and Yi-Xi Zhu)
10. Economics of Peer-to-peer File Exchange (Nodir Adilov, Peter Alexander and Brendan Cunningham)
11. Video Games, Virtual Worlds and Economics (Isaac Knowles, Edward Castronova and Travis Ross)
12. Digital Technology, Disruption and the Market for News(Lisa George)
Part III - ECONOMICS AND POLICY
13. Economic Analysis in Media Policy Making (Jonathan D. Levy)
14. Media Economics in Competition Law (Tom Björkroth and Mikko Grönlund)
15. Economics and Economic Impact of Copyright (Ruth Towse)
16. Effects of Taxes and Subsidies on Media Services (Hans Jarle Kind and Jarle Møen)
Index | | En ligne : | http://www.e-elgar.co.uk |
Handbook on the economics of the media [texte imprimé] / R.G. Picard, Auteur ; Steven S. Wildman, Auteur . - Cheltenham (Glensanda House, Montpellier Parade, GL50 1UA, United Kingdom) : Edward Elgar Publishing, 2015 . - 424 p. ISBN : 978-0-85793-888-6 Langues : Anglais | Catégories : | MEDIAS
| | Tags : | audiovisuel presse écrite médias télévision internet jeu vidéo publicité aspect économique concurrence législation régulation manuel droit d'auteur | | Index. décimale : | 330 Economie | | Résumé : | Présentation par l'éditeur :
"At a time of growing interest in economic aspects of media, this edited volume presents a comprehensive and timely set of perspectives on key sectors of media and media infrastructures and related economic questions. Impressive in both scope and depth, this well-informed book guides readers through a compelling set of concepts and issues relevant to an increasingly internationalised contemporary media environment.’
– Gillian Doyle, University of Glasgow, UK
This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure. They assess the unique economic factors affecting print, broadcast and broadband-based media, and highlight how the economics of the media can influence policy making. Each original chapter introduces the reader to a specific topic, reviews the literature on the development of knowledge in the field, explores critiques of the approach, and provides an understanding of applying this knowledge and the implications."
Source : http://www.e-elgar.co.uk (Consulté le 15/04/2015) | | Note de contenu : | TABLE DES MATIÈRES :
Introduction (Robert G. Picard and Steven S. Wildman)
PART I - INFLUENTIAL FACTORS AND PRACTICES
1. Media as Multi-sided Platforms (Jean J. Gabszewicz, Joana Resende and Nathalie Sonnac)
2. Vertical Ownership, Technology and Programming Content (Sung Wook Ji and David Waterman)
3. Economics of Trade in Media Products (Steve S. Wildman and Sang Yup Lee)
4. Media Clusters and Metropolitan Knowledge Economy (Charlie Karlsson and Philippe Rouchy)
5. Economics of Advertising: The Role of Commercial Media (Anthony Dukes)
6. The Pricing of Advertising (Agostino Manduchi)
Part II PLATFORM APPLICATIONS
7. Economics of Print Media (Robert G. Picard)
8. The Economics of Television: Excludability, Rivalry, and Imperfect Competition (Patrick Barwise and Robert G. Picard)
9. The Economics of Broadband (Benjamin J. Bates, Nick Geidner and Yi-Xi Zhu)
10. Economics of Peer-to-peer File Exchange (Nodir Adilov, Peter Alexander and Brendan Cunningham)
11. Video Games, Virtual Worlds and Economics (Isaac Knowles, Edward Castronova and Travis Ross)
12. Digital Technology, Disruption and the Market for News(Lisa George)
Part III - ECONOMICS AND POLICY
13. Economic Analysis in Media Policy Making (Jonathan D. Levy)
14. Media Economics in Competition Law (Tom Björkroth and Mikko Grönlund)
15. Economics and Economic Impact of Copyright (Ruth Towse)
16. Effects of Taxes and Subsidies on Media Services (Hans Jarle Kind and Jarle Møen)
Index | | En ligne : | http://www.e-elgar.co.uk |
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