Titre : | International Communications Market Report 2012 | Type de document : | document électronique | Auteurs : | OFCOM - Office of communication (UK) , Editeur scientifique | Editeur : | London [Grande-Bretagne] : OFCOM (Office of communication) | Année de publication : | 2012 | Importance : | 339 p. | Langues : | Anglais | Catégories : | RAPPORTS D'ACTIVITE (sauf CSA)
| Tags : | radio télévision communication télécommunications internet Grande-Bretagne rapport d'activité OFCOM aspect économique statistiques Chine Europe législation régulation publicité | Index. décimale : | 302.2 Communication | Résumé : | "Global communications sector revenues the total of the telecoms, TV, post and radio sectors - grew in 2011 by 3.7%, reaching £1,322bn. Telecoms sectors generated the largest absolute rise in revenues in 2011, up by £31bn to £936bn. In terms of percentage growth, television revenues grew fastest among the communications industries, by 6.6% in 2011 to £258bn.
Global advertising expenditure grew by 3.8% in 2011 to £298bn, the highest total spend since 2007. While expenditure on internet advertising grew at a compound annual rate of 16.0% between 2007 and 2011, to £48bn, the compound annual growth rate of newspaper advertising was -6.9% falling to £60bn, while for magazines it was -6.8%, falling to £28bn.
In the television and radio sectors, subscriptions generated the largest and fastest-growing proportion of total revenues in 2011. Television subscription revenues grew by 10.5% in 2011 to £133bn and at a compound annual rate of 9.0% between 2007 and 2011. Radio subscription revenues grew by 12.5% in 2011 to £2bn and at a compound annual rate of 8.5% between 2007 and 2011.
The number of fixed-line voice connections remains relatively resilient in the UK, with more fixed-line voice connections per 100 people than in the other markets covered. Although this number fell between 2006 and 2011 in all of the countries which we surveyed, the fall in the UK was among the smallest. Tablet take-up is highest in Spain and Australia (it is 24% in both). Italy and the US have the next-highest claimed ownership (23% and 20%) while in the UK take-up is 19%.
In nearly all comparator countries, consumers say they have reduced face-to-face communication and fixed telephone calls with friends and family. In all eight countries, use of post declined. In contrast, preferences for online communications increased, particularly in the UK and Italy, which showed large increases in the use of email and social networking."
Source : http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr12/international/
(Consulté le 27/06/2013) | Note de contenu : | Introduction
Key points : the UK in context
Key points: comparative international pricing
Key points: TV and audio-visual
Key points: radio and audio
Key points: internet and web-based content
Key points: telecoms and networks
Key points: post
Key summary metrics
Chapter I - The UK in context
1.1 The UK communications industry in context
1.1.1 Introduction
1.1.2 Putting the global communications industry into context
1.1.3 Communications sector revenues
1.2 The UK consumer in context
1.2.1 Introduction
1.2.2 Take-up and use of services and media activities
1.3 Changing nature of communications
1.3.1 Key points
1.3.2 Introduction
1.3.3 Preferred methods of communication with friends and family
1.3.4 Frequency of using communication methods with friends and family
1.3.5 Communicating by sending greetings
1.3.6 Communicating with businesses and government
1.3.7 Summary of consumers’ changing communications use
1.3.8 Four dimensions of change
1.4 How consumers followed the London 2012 Olympic and Paralympic Games
1.4.1 Key points
1.4.2 Introduction
1.4.3 Following the London 2012 Olympics and Paralympics
1.5 News consumption: the international context
1.5.1 Introduction
1.5.2 Digital news consumption – a comparative study
1.5.3 Platforms used as a main source of news
1.6 A perspective on China
1.6.1 Introduction
1.6.2 China as a country and a communications market
1.6.3 Our research methodology in China
1.6.4 Our research results in China
1.7 International regulatory context and models
1.7.1 Introduction
1.7.2 Key developments in the European regulatory and legislative framework
1.7.3 Helping communications markets work for consumers
1.7.4 Promoting effective and sustainable competition
1.7.5 Providing appropriate assurances to audiences on standards
1.7.6 Promoting the efficient use of public assets
1.7.7 Contributing to, and implementing, public policy defined by Parliament
Chapter II - Comparative international pricing
2.1 Comparative international pricing 93
2.1.1 Introduction 93
2.1.2 Methodology 94
2.1.3 Analysis by service 99
2.1.4 Basket analysis 109
2.1.5 Conclusion 122
Chapter III - Television and audio-visual
3.1 Market developments in the TV and audio-visual markets
3.1.1 Industry metrics and summary
3.1.2 Global TV revenues increased in 2011, driven by strong growth in subscription income
3.1.3 Digital take-up slows down as more countries reach switchover
3.1.4 Continued growth in value-added services on DTV
3.1.5 UK consumers most likely to use online TV services
3.2 The TV and audio-visual industries
3.2.1 Summary
3.2.2 Television revenues among comparator countries
3.2.3 TV revenue per head among comparator countries
3.2.4 TV licence fees most common in Europe
3.2.5 Revenues up marginally for most free-to-air broadcasters
3.2.6 Pay-TV revenues up despite difficult trading conditions
3.3 The TV and audio-visual consumers
3.3.1 Summary 151
3.3.2 Digital television take-up on main sets
3.3.3 Take-up of HDTV services, digital video recorders and connected TVs
3.3.4 Pay-TV take-up
3.3.5 Consumption of broadcast television services
Chapter IV – Radio and audio
4.1 Radio and audio
4.1.1 Industry metrics and summary
4.1.2 Broadcast radio revenues among comparator countries up 1.6% in 2011
4.1.3 Take-up of digital radio sets is highest in the UK
4.2 The radio industry
4.2.1 Introduction
4.2.2 Global radio revenue
4.2.3 Revenues among comparator countries 74
4.3 The audio consumer
4.3.1 Introduction
4.3.2 Regular listening to radio and other audio content
4.3.3 Consumers prefer to use the internet to download audio content rather than listen to the radio online
4.3.4 The role of radio as a main source of news
Chapter V - Internet and web-based content
5.1 Key market developments in internet and web-based content
5.1.1 Industry metrics and summary
5.1.2 Internet advertising
5.2 Internet and devices
5.2.1 Introduction
5.2.2 Internet take-up, by platform
5.2.3 Internet-enabled devices
5.2.4 Online audiences
5.2.5 Time spent online
5.3 Web-based content
5.3.1 Introduction
5.3.2 Overview
5.3.3 Search
5.3.4 Social networking
5.3.5 Online video
5.3.6 Online shopping
5.3.7 Online news
Chapter VI - Telecoms and networks
6.1 Telecoms key market developments
6.1.1 Overview
6.1.2 Introduction
6.1.3 Mobile data use continued to grow rapidly in 2011
6.1.4 Continued growth in superfast broadband networks
6.1.5 Use of text messaging continued to increase rapidly in many countries
6.2 The telecoms industry
6.2.1 Introduction
6.2.2 Overview
6.2.3 Fixed voice services
6.2.4 Fixed broadband services
6.2.5 Mobile services
6.3 The telecoms user
6.3.1 Introduction
6.3.2 Fixed voice services
6.3.3 Fixed broadband services
Chapter VII - POST
7.1 Key market developments in post
7.1.1 Introduction
7.1.2 Since 2006, mail volumes across our comparator countries have fallen on average by 18%
7.1.3 More consumers in the UK than in other countries claim to receive parcels
7.2 The post industry
7.2.1 Introduction
7.2.2 Global postal revenues
7.2.3 Mail revenues in our comparator countries
7.2.4 Mail volumes in our comparator countries 288
7.2.5 Stamp price comparison 289
7.3 Post and the residential consumer 292
7.3.1 Introduction 292
7.3.2 Items sent 292
7.3.3 Items received 294
7.3.4 Reliance on post
Appendix A: Consumer research methodology
Appendix B – Comparative international pricing methodology
Glossary and Table of Figures
| En ligne : | http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications [...] |
International Communications Market Report 2012 [document électronique] / OFCOM - Office of communication (UK) , Editeur scientifique . - London (Riverside House, 2a Southwark Bridge Road, SE1 9HA, Grande-Bretagne) : OFCOM (Office of communication), 2012 . - 339 p. Langues : Anglais Catégories : | RAPPORTS D'ACTIVITE (sauf CSA)
| Tags : | radio télévision communication télécommunications internet Grande-Bretagne rapport d'activité OFCOM aspect économique statistiques Chine Europe législation régulation publicité | Index. décimale : | 302.2 Communication | Résumé : | "Global communications sector revenues the total of the telecoms, TV, post and radio sectors - grew in 2011 by 3.7%, reaching £1,322bn. Telecoms sectors generated the largest absolute rise in revenues in 2011, up by £31bn to £936bn. In terms of percentage growth, television revenues grew fastest among the communications industries, by 6.6% in 2011 to £258bn.
Global advertising expenditure grew by 3.8% in 2011 to £298bn, the highest total spend since 2007. While expenditure on internet advertising grew at a compound annual rate of 16.0% between 2007 and 2011, to £48bn, the compound annual growth rate of newspaper advertising was -6.9% falling to £60bn, while for magazines it was -6.8%, falling to £28bn.
In the television and radio sectors, subscriptions generated the largest and fastest-growing proportion of total revenues in 2011. Television subscription revenues grew by 10.5% in 2011 to £133bn and at a compound annual rate of 9.0% between 2007 and 2011. Radio subscription revenues grew by 12.5% in 2011 to £2bn and at a compound annual rate of 8.5% between 2007 and 2011.
The number of fixed-line voice connections remains relatively resilient in the UK, with more fixed-line voice connections per 100 people than in the other markets covered. Although this number fell between 2006 and 2011 in all of the countries which we surveyed, the fall in the UK was among the smallest. Tablet take-up is highest in Spain and Australia (it is 24% in both). Italy and the US have the next-highest claimed ownership (23% and 20%) while in the UK take-up is 19%.
In nearly all comparator countries, consumers say they have reduced face-to-face communication and fixed telephone calls with friends and family. In all eight countries, use of post declined. In contrast, preferences for online communications increased, particularly in the UK and Italy, which showed large increases in the use of email and social networking."
Source : http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr12/international/
(Consulté le 27/06/2013) | Note de contenu : | Introduction
Key points : the UK in context
Key points: comparative international pricing
Key points: TV and audio-visual
Key points: radio and audio
Key points: internet and web-based content
Key points: telecoms and networks
Key points: post
Key summary metrics
Chapter I - The UK in context
1.1 The UK communications industry in context
1.1.1 Introduction
1.1.2 Putting the global communications industry into context
1.1.3 Communications sector revenues
1.2 The UK consumer in context
1.2.1 Introduction
1.2.2 Take-up and use of services and media activities
1.3 Changing nature of communications
1.3.1 Key points
1.3.2 Introduction
1.3.3 Preferred methods of communication with friends and family
1.3.4 Frequency of using communication methods with friends and family
1.3.5 Communicating by sending greetings
1.3.6 Communicating with businesses and government
1.3.7 Summary of consumers’ changing communications use
1.3.8 Four dimensions of change
1.4 How consumers followed the London 2012 Olympic and Paralympic Games
1.4.1 Key points
1.4.2 Introduction
1.4.3 Following the London 2012 Olympics and Paralympics
1.5 News consumption: the international context
1.5.1 Introduction
1.5.2 Digital news consumption – a comparative study
1.5.3 Platforms used as a main source of news
1.6 A perspective on China
1.6.1 Introduction
1.6.2 China as a country and a communications market
1.6.3 Our research methodology in China
1.6.4 Our research results in China
1.7 International regulatory context and models
1.7.1 Introduction
1.7.2 Key developments in the European regulatory and legislative framework
1.7.3 Helping communications markets work for consumers
1.7.4 Promoting effective and sustainable competition
1.7.5 Providing appropriate assurances to audiences on standards
1.7.6 Promoting the efficient use of public assets
1.7.7 Contributing to, and implementing, public policy defined by Parliament
Chapter II - Comparative international pricing
2.1 Comparative international pricing 93
2.1.1 Introduction 93
2.1.2 Methodology 94
2.1.3 Analysis by service 99
2.1.4 Basket analysis 109
2.1.5 Conclusion 122
Chapter III - Television and audio-visual
3.1 Market developments in the TV and audio-visual markets
3.1.1 Industry metrics and summary
3.1.2 Global TV revenues increased in 2011, driven by strong growth in subscription income
3.1.3 Digital take-up slows down as more countries reach switchover
3.1.4 Continued growth in value-added services on DTV
3.1.5 UK consumers most likely to use online TV services
3.2 The TV and audio-visual industries
3.2.1 Summary
3.2.2 Television revenues among comparator countries
3.2.3 TV revenue per head among comparator countries
3.2.4 TV licence fees most common in Europe
3.2.5 Revenues up marginally for most free-to-air broadcasters
3.2.6 Pay-TV revenues up despite difficult trading conditions
3.3 The TV and audio-visual consumers
3.3.1 Summary 151
3.3.2 Digital television take-up on main sets
3.3.3 Take-up of HDTV services, digital video recorders and connected TVs
3.3.4 Pay-TV take-up
3.3.5 Consumption of broadcast television services
Chapter IV – Radio and audio
4.1 Radio and audio
4.1.1 Industry metrics and summary
4.1.2 Broadcast radio revenues among comparator countries up 1.6% in 2011
4.1.3 Take-up of digital radio sets is highest in the UK
4.2 The radio industry
4.2.1 Introduction
4.2.2 Global radio revenue
4.2.3 Revenues among comparator countries 74
4.3 The audio consumer
4.3.1 Introduction
4.3.2 Regular listening to radio and other audio content
4.3.3 Consumers prefer to use the internet to download audio content rather than listen to the radio online
4.3.4 The role of radio as a main source of news
Chapter V - Internet and web-based content
5.1 Key market developments in internet and web-based content
5.1.1 Industry metrics and summary
5.1.2 Internet advertising
5.2 Internet and devices
5.2.1 Introduction
5.2.2 Internet take-up, by platform
5.2.3 Internet-enabled devices
5.2.4 Online audiences
5.2.5 Time spent online
5.3 Web-based content
5.3.1 Introduction
5.3.2 Overview
5.3.3 Search
5.3.4 Social networking
5.3.5 Online video
5.3.6 Online shopping
5.3.7 Online news
Chapter VI - Telecoms and networks
6.1 Telecoms key market developments
6.1.1 Overview
6.1.2 Introduction
6.1.3 Mobile data use continued to grow rapidly in 2011
6.1.4 Continued growth in superfast broadband networks
6.1.5 Use of text messaging continued to increase rapidly in many countries
6.2 The telecoms industry
6.2.1 Introduction
6.2.2 Overview
6.2.3 Fixed voice services
6.2.4 Fixed broadband services
6.2.5 Mobile services
6.3 The telecoms user
6.3.1 Introduction
6.3.2 Fixed voice services
6.3.3 Fixed broadband services
Chapter VII - POST
7.1 Key market developments in post
7.1.1 Introduction
7.1.2 Since 2006, mail volumes across our comparator countries have fallen on average by 18%
7.1.3 More consumers in the UK than in other countries claim to receive parcels
7.2 The post industry
7.2.1 Introduction
7.2.2 Global postal revenues
7.2.3 Mail revenues in our comparator countries
7.2.4 Mail volumes in our comparator countries 288
7.2.5 Stamp price comparison 289
7.3 Post and the residential consumer 292
7.3.1 Introduction 292
7.3.2 Items sent 292
7.3.3 Items received 294
7.3.4 Reliance on post
Appendix A: Consumer research methodology
Appendix B – Comparative international pricing methodology
Glossary and Table of Figures
| En ligne : | http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications [...] |
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