| Titre : | New language for the new medium of television : Re-thinking TV | | Type de document : | texte imprimé | | Auteurs : | Beverly Clarke, Editeur scientifique | | Editeur : | London [Grande-Bretagne] : Premium publishing | | Année de publication : | 2006 | | Importance : | 279 p. | | Format : | 24 cm | | ISBN/ISSN/EAN : | 978-0-9550411-1-2 | | Prix : | +/- 14,-€ | | Langues : | Français | | Catégories : | MEDIAS:AUDIOVISUEL: TELEVISION: Aspect économique
MEDIAS:AUDIOVISUEL: TELEVISION: Programmes / Contenu
MEDIAS:AUDIOVISUEL: TELEVISION: Programmes / Contenu: publicité
| | Tags : | télévision publicité public contenu aspect économique | | Index. décimale : | 659.1 Publicité | | Résumé : | Présentation sur le site de l'éditeur ( Source : http://www.premiumpublishing.co.uk/books.html - consulté le 08/09/2008):
People are watching more television - and more TV advertising - than ever as the supply of TV channels via conventional TV and new emerging TV platforms, such as mobile and the web, continues to rise. How they are watching is changing fundamentally, however, and understanding this new behaviour is a challenge.
This book explores how the dynamics and economics of the new medium of TV are impacting on the way business is conducted across the industry
| | Note de contenu : | What's happening to TV ?
Perspective : regulator
Perspective : Rights
Perspective : Platform
Perspective : Consumer
Perspective : Advertiser
What's happening to Viewers ?
Perspective : Graduate
Perspective : Public Policy Adviser
Perspective : Democratic
Perspective : Neuroscience
New Grammar for TV
Perspective : Semiotic
Perspective : Evaluator
Perspective : Evaluator
Perspective : Broadcaster
Perspective : Philosopher
New Models for TV :
Perspective : Consultant
Perspective : Advertiser
Perspective : Broadcaster
Perspective : Creative
Advertising v Change
|
New language for the new medium of television : Re-thinking TV [texte imprimé] / Beverly Clarke, Editeur scientifique . - London (27 Bassein Park Road, W12 9RW, Grande-Bretagne) : Premium publishing, 2006 . - 279 p. ; 24 cm. ISBN : 978-0-9550411-1-2 : +/- 14,-€ Langues : Français | Catégories : | MEDIAS:AUDIOVISUEL: TELEVISION: Aspect économique
MEDIAS:AUDIOVISUEL: TELEVISION: Programmes / Contenu
MEDIAS:AUDIOVISUEL: TELEVISION: Programmes / Contenu: publicité
| | Tags : | télévision publicité public contenu aspect économique | | Index. décimale : | 659.1 Publicité | | Résumé : | Présentation sur le site de l'éditeur ( Source : http://www.premiumpublishing.co.uk/books.html - consulté le 08/09/2008):
People are watching more television - and more TV advertising - than ever as the supply of TV channels via conventional TV and new emerging TV platforms, such as mobile and the web, continues to rise. How they are watching is changing fundamentally, however, and understanding this new behaviour is a challenge.
This book explores how the dynamics and economics of the new medium of TV are impacting on the way business is conducted across the industry
| | Note de contenu : | What's happening to TV ?
Perspective : regulator
Perspective : Rights
Perspective : Platform
Perspective : Consumer
Perspective : Advertiser
What's happening to Viewers ?
Perspective : Graduate
Perspective : Public Policy Adviser
Perspective : Democratic
Perspective : Neuroscience
New Grammar for TV
Perspective : Semiotic
Perspective : Evaluator
Perspective : Evaluator
Perspective : Broadcaster
Perspective : Philosopher
New Models for TV :
Perspective : Consultant
Perspective : Advertiser
Perspective : Broadcaster
Perspective : Creative
Advertising v Change
|
|
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