Television Audiences Across the World - Deconstructing the Ratings Machine / Jérôme Bourdon 

Public ISBD Titre : Television Audiences Across the World - Deconstructing the Ratings Machine Type de document : texte imprimé Auteurs : Jérôme Bourdon, Auteur ; Cécile Méadel, Auteur Editeur : New-York [Etats-Unis d'Amérique / USA] : MacMillan Année de publication : 2014 Importance : 288 p ISBN/ISSN/EAN : 978-1-137-34509-7 Prix : 84,-€ Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL: TELEVISION Tags : télévision  audience  Canada  Angleterre  Allemagne  Italie  Brésil  Inde  Australie  Irlande  Russie  États-Unis  réglementation  aspect économique  numérique  monitoring  statistiques Index. décimale : 791.45 - Télévision (Loisir) Résumé : Présentation de l'éditeur : "This book is the first to explore the composition of television ratings in a cross-cultural, comparative manner. Using both communication history and the sociology of quantification, Television Audiences Across the World illuminates why the whole television industry, and television audiences themselves, refer to ratings as the main way to represent the television-watching public. It shows how a specific technology, the peoplemeter, has become the 'state of the art' in very different cultural contexts, including major non-Western countries. It analyses how television audience measurement succeeds in homogenizing diverse ways of watching television among different populations, creating 'apparent nations', and at times ignoring entire regions or parts of the population. The chapters in this volume discuss why television audience measurement has become the dominant model for the evaluation of popularity in the post-modern world, the true 'voice of the masses', still powerful in supposedly fragmented societies." Source : http://us.macmillan.com - Consulté le 02/04/2014 Note de contenu : TABLE DES MATIÈRES : Introduction (Jérôme Bourdon and Cécile Méadel) PART I: INVENTING MEASUREMENT 1. The Politics of Enjoyment: Competing Audience Measurement Systems in Britain, 1950-1980 (Stefan Schwarzkopf) 2. Still the British Model? The BARB versus Nielsen (Marc Balnaves) 3. Canada's Audience Massage: Audience Research and TV Policy Development, 1980-2010 (Philip Savage and Alexandre Sévigny) 4. The Monopoly that Won't Divide: France's Médiamétrie (Jérôme Bourdon and Cécile Méadel) 5. Pioneering the Peoplemeter: German Public Service (Susanne Vollberg) PART II: APPROPRIATING AUDIENCE FIGURES 6. Power Games: Audience Measurement as a Mediation Between Actors in India (Santanu Chakrabarti) 7. Imagining Audiences in Brazil: Class, 'Race' and Gender (Esther Hamburger, Heloisa Buarque de Almeida, and Tirza Aidar) 8. From Referee to Scapegoat, but still Referee: Auditel in Italy (Massimo Scaglioni) 9. Domestication of Anglo-Saxon Conventions and Practices in Australia (Mark Balnaves) 10. Market Requirements and Political Challenges: Russia Between Two Worlds (Elena Johansson and Sergey Davydov) PART III: CONFRONTING CHANGES 11. The Role of Ratings in Scheduling. Commercial Logics in Irish Public Television (Ann-Marie Murray) 12. The Local Peoplemeter, the Portable Peoplemeter, and the Unsettled Law and Policy of Audience Measurement in the US (Philip Napoli) 13. Challenges of Digital Innovations: A Set-Top Box Based Approach (Katrien Berte and Tom Evens) 14. Thickening Behavioral Data: New Uses of Ratings for Social Sciences (Jakob Bjur) En ligne : http://us.macmillan.com/televisionaudiencesacrosstheworld/J%C3%A9r%C3%B4meBourdo [...] Television Audiences Across the World - Deconstructing the Ratings Machine [texte imprimé] / Jérôme Bourdon, Auteur ; Cécile Méadel, Auteur . - New-York (175 Fifth Avenue, 10010, Etats-Unis d'Amérique / USA) : MacMillan, 2014 . - 288 p. ISBN : 978-1-137-34509-7 : 84,-€ Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL: TELEVISION Tags : télévision  audience  Canada  Angleterre  Allemagne  Italie  Brésil  Inde  Australie  Irlande  Russie  États-Unis  réglementation  aspect économique  numérique  monitoring  statistiques Index. décimale : 791.45 - Télévision (Loisir) Résumé : Présentation de l'éditeur : "This book is the first to explore the composition of television ratings in a cross-cultural, comparative manner. Using both communication history and the sociology of quantification, Television Audiences Across the World illuminates why the whole television industry, and television audiences themselves, refer to ratings as the main way to represent the television-watching public. It shows how a specific technology, the peoplemeter, has become the 'state of the art' in very different cultural contexts, including major non-Western countries. It analyses how television audience measurement succeeds in homogenizing diverse ways of watching television among different populations, creating 'apparent nations', and at times ignoring entire regions or parts of the population. The chapters in this volume discuss why television audience measurement has become the dominant model for the evaluation of popularity in the post-modern world, the true 'voice of the masses', still powerful in supposedly fragmented societies." Source : http://us.macmillan.com - Consulté le 02/04/2014 Note de contenu : TABLE DES MATIÈRES : Introduction (Jérôme Bourdon and Cécile Méadel) PART I: INVENTING MEASUREMENT 1. The Politics of Enjoyment: Competing Audience Measurement Systems in Britain, 1950-1980 (Stefan Schwarzkopf) 2. Still the British Model? The BARB versus Nielsen (Marc Balnaves) 3. Canada's Audience Massage: Audience Research and TV Policy Development, 1980-2010 (Philip Savage and Alexandre Sévigny) 4. The Monopoly that Won't Divide: France's Médiamétrie (Jérôme Bourdon and Cécile Méadel) 5. Pioneering the Peoplemeter: German Public Service (Susanne Vollberg) PART II: APPROPRIATING AUDIENCE FIGURES 6. Power Games: Audience Measurement as a Mediation Between Actors in India (Santanu Chakrabarti) 7. Imagining Audiences in Brazil: Class, 'Race' and Gender (Esther Hamburger, Heloisa Buarque de Almeida, and Tirza Aidar) 8. From Referee to Scapegoat, but still Referee: Auditel in Italy (Massimo Scaglioni) 9. Domestication of Anglo-Saxon Conventions and Practices in Australia (Mark Balnaves) 10. Market Requirements and Political Challenges: Russia Between Two Worlds (Elena Johansson and Sergey Davydov) PART III: CONFRONTING CHANGES 11. The Role of Ratings in Scheduling. Commercial Logics in Irish Public Television (Ann-Marie Murray) 12. The Local Peoplemeter, the Portable Peoplemeter, and the Unsettled Law and Policy of Audience Measurement in the US (Philip Napoli) 13. Challenges of Digital Innovations: A Set-Top Box Based Approach (Katrien Berte and Tom Evens) 14. Thickening Behavioral Data: New Uses of Ratings for Social Sciences (Jakob Bjur) En ligne : http://us.macmillan.com/televisionaudiencesacrosstheworld/J%C3%A9r%C3%B4meBourdo [...]

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