2015 (WHITE PAPER) - Février 2015 - The Future of TV Advertising (Bulletin de Digital TV Europe - Cable & Satellite Europe for a new era) / Digital TV Europe.net (Londres) 

Public ISBD [n° ou bulletin]  Titre : 2015 (WHITE PAPER) - Février 2015 - The Future of TV Advertising Type de document : document électronique Auteurs : Digital TV Europe.net (Londres), Auteur ; Zenterio AB (Brahegatan 2, 114 37 Stockholm, Sweden), Auteur Année de publication : 2015 Note générale : 10 p. Langues : Français Catégories : MEDIAS:AUDIOVISUEL: TELEVISION:TV numérique Tags : numérique  télévision  financement  publicité  format  statistiques  public  consommateur  opérateurs  distributeurs  étude de marché  rapport Index. décimale : 791.45 Télévision (Loisir) Résumé : Présentation de l’éditeur : "Interactive and targeted advertising have long been seen as providing a large potential source of additional revenue for both channel providers and pay TV operators. Operators have long sought to make the most of their advanced digital platforms to deliver additional revenue streams, while channel providers want to find ways to expand their inventory and enhance its value to their clients. Advanced advertising – meaning targeting ads to specific groups or individual and engaging consumers with interactive functionality – has been seen by broadcasters and TV operators as an important opportunity. However, a lack of clarity about the extent of this opportunity and the kind of services and business models that make sense has until recently prevented operators and channel providers alike from realizing the full potential of digital. DTVE recently surveyed almost 200 video industry players from over 50 countries, including TV operators and channel providers, to quiz them on their views about the future of interactive and targeted advertising". Source : http://www.digitaltveurope.net (Consulté le 17/03/2015) En ligne : http://www.digitaltveurope.net/329062/the-future-of-tv-advertising/ [n° ou bulletin] 2015 (WHITE PAPER) - Février 2015 - The Future of TV Advertising [document électronique] / Digital TV Europe.net (Londres), Auteur ; Zenterio AB (Brahegatan 2, 114 37 Stockholm, Sweden), Auteur . - 2015. 10 p. Langues : Français Catégories : MEDIAS:AUDIOVISUEL: TELEVISION:TV numérique Tags : numérique  télévision  financement  publicité  format  statistiques  public  consommateur  opérateurs  distributeurs  étude de marché  rapport Index. décimale : 791.45 Télévision (Loisir) Résumé : Présentation de l’éditeur : "Interactive and targeted advertising have long been seen as providing a large potential source of additional revenue for both channel providers and pay TV operators. Operators have long sought to make the most of their advanced digital platforms to deliver additional revenue streams, while channel providers want to find ways to expand their inventory and enhance its value to their clients. Advanced advertising – meaning targeting ads to specific groups or individual and engaging consumers with interactive functionality – has been seen by broadcasters and TV operators as an important opportunity. However, a lack of clarity about the extent of this opportunity and the kind of services and business models that make sense has until recently prevented operators and channel providers alike from realizing the full potential of digital. DTVE recently surveyed almost 200 video industry players from over 50 countries, including TV operators and channel providers, to quiz them on their views about the future of interactive and targeted advertising". Source : http://www.digitaltveurope.net (Consulté le 17/03/2015) En ligne : http://www.digitaltveurope.net/329062/the-future-of-tv-advertising/

Interactive TV: The Big Picture / Digital TV Europe.net (Londres) ; Zenterio AB (Brahegatan 2, 114 37 Stockholm, Sweden) 

Public ISBD Titre : Interactive TV: The Big Picture Type de document : document électronique Auteurs : Digital TV Europe.net (Londres), Editeur scientifique ; Zenterio AB (Brahegatan 2, 114 37 Stockholm, Sweden), Editeur scientifique Editeur : London W1T 3JH [Grande-Bretagne / UK] : Digital TV Europe Année de publication : 2013 Importance : 10 p. Langues : Français Catégories : MEDIAS:AUDIOVISUEL: TELEVISION:TV numérique Tags : télévision numérique  opérateurs  enquête  interactivité  à la demande Index. décimale : 791.45 - Télévision (Loisir) Résumé : Présentation de l'éditeur : "TV service providers today are delivering an increasingly complex range of interactive services in response to changing viewing habits and the challenge of competition from OTT services. In a world where viewers now look for sophisticated user guides that encompass advanced search and recommendation, on-demand and catch-up services and access to web-based content, TV operators face a challenge in delivering a consistent service over multiple legacy set-top boxes as well as new devices. In August 2013 we carried out a survey of over 200 industry professionals on the experiences of TV operators in delivering interactive services. Interactive TV: The Big Picture unveils a fascinating set of insights into what the service operators believe are important, perceptions about the nature of the OTT threat and the challenges they face in delivering interactive TV services." Source : http://www.digitaltveurope.net (Consulté le 28/03/2014) En ligne : http://www.digitaltveurope.net/95992/interactive-tv-the-big-picture/ Format de la ressource électronique : http://www.digitaltveurope.net/wp-content/uploads/2013/09/Zenterio-Interactive-TV-The-Big-Picture.pdf Interactive TV: The Big Picture [document électronique] / Digital TV Europe.net (Londres), Editeur scientifique ; Zenterio AB (Brahegatan 2, 114 37 Stockholm, Sweden), Editeur scientifique . - London W1T 3JH (Mortimer House, 37-41 Mortimer Street, Grande-Bretagne / UK) : Digital TV Europe, 2013 . - 10 p. Langues : Français Catégories : MEDIAS:AUDIOVISUEL: TELEVISION:TV numérique Tags : télévision numérique  opérateurs  enquête  interactivité  à la demande Index. décimale : 791.45 - Télévision (Loisir) Résumé : Présentation de l'éditeur : "TV service providers today are delivering an increasingly complex range of interactive services in response to changing viewing habits and the challenge of competition from OTT services. In a world where viewers now look for sophisticated user guides that encompass advanced search and recommendation, on-demand and catch-up services and access to web-based content, TV operators face a challenge in delivering a consistent service over multiple legacy set-top boxes as well as new devices. In August 2013 we carried out a survey of over 200 industry professionals on the experiences of TV operators in delivering interactive services. Interactive TV: The Big Picture unveils a fascinating set of insights into what the service operators believe are important, perceptions about the nature of the OTT threat and the challenges they face in delivering interactive TV services." Source : http://www.digitaltveurope.net (Consulté le 28/03/2014) En ligne : http://www.digitaltveurope.net/95992/interactive-tv-the-big-picture/ Format de la ressource électronique : http://www.digitaltveurope.net/wp-content/uploads/2013/09/Zenterio-Interactive-TV-The-Big-Picture.pdf

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