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38 - Janvier 2015 - Dossier : Impact et R.O.I. : Zoom sur l'efficacité media (Bulletin de Backstage) / Marco Marini
[n° ou bulletin]
Titre : 38 - Janvier 2015 - Dossier : Impact et R.O.I. : Zoom sur l'efficacité media Type de document : document électronique Auteurs : Marco Marini, Directeur de publication, rédacteur en chef Année de publication : 2015 Langues : Français Catégories : MEDIAS: COMMUNICATION & JOURNALISME - Aspects généraux:PUBLICITE - Communication publicitaire
MEDIAS:AUDIOVISUEL: RADIO
MEDIAS:AUDIOVISUEL: TELEVISION
PERIODIQUESTags : radio télévision presse écrite communication financement publicité numérique étude statistiques audience Index. décimale : 011.37 médias visuels et audiovisuels Note de contenu : SOMMAIRE :
- Fast moving radio efficiency : l'efficacité de la radio de grande consommation
- Le R.O.I. magazine garanti, satisfait ou remboursé !
- The miracle food : 265 millions d'Européens dévorent la télévision chaque soir
- Digital mums : les femmes de la génération Y deviennent M...ums
- Context matters
- La télévision : le hub des médias
- Présent et futur de la tarification TV[n° ou bulletin] 38 - Janvier 2015 - Dossier : Impact et R.O.I. : Zoom sur l'efficacité media [document électronique] / Marco Marini, Directeur de publication, rédacteur en chef . - 2015.
Langues : Français
Catégories : MEDIAS: COMMUNICATION & JOURNALISME - Aspects généraux:PUBLICITE - Communication publicitaire
MEDIAS:AUDIOVISUEL: RADIO
MEDIAS:AUDIOVISUEL: TELEVISION
PERIODIQUESTags : radio télévision presse écrite communication financement publicité numérique étude statistiques audience Index. décimale : 011.37 médias visuels et audiovisuels Note de contenu : SOMMAIRE :
- Fast moving radio efficiency : l'efficacité de la radio de grande consommation
- Le R.O.I. magazine garanti, satisfait ou remboursé !
- The miracle food : 265 millions d'Européens dévorent la télévision chaque soir
- Digital mums : les femmes de la génération Y deviennent M...ums
- Context matters
- La télévision : le hub des médias
- Présent et futur de la tarification TV38 - Mars 1988 - Télévisions mesurées et mesures de la télévision - Le discours électoral télévisé : analyse et recherche - Identification aux stations et figures de l'auditeur (Bulletin de Etudes de radio-télévision - Les Cahiers RTB) / RTBF (Bruxelles, Belgique)
[n° ou bulletin]
Titre : 38 - Mars 1988 - Télévisions mesurées et mesures de la télévision - Le discours électoral télévisé : analyse et recherche - Identification aux stations et figures de l'auditeur Type de document : texte imprimé Auteurs : RTBF (Bruxelles, Belgique) , Auteur Année de publication : 1988 Langues : Français Catégories : MEDIAS:AUDIOVISUEL: RADIO
MEDIAS:AUDIOVISUEL: TELEVISION
MEDIAS:HISTOIRE DES MEDIASTags : audience télévision élections communication politique Index. décimale : 320 Politique [n° ou bulletin] 38 - Mars 1988 - Télévisions mesurées et mesures de la télévision - Le discours électoral télévisé : analyse et recherche - Identification aux stations et figures de l'auditeur [texte imprimé] / RTBF (Bruxelles, Belgique) , Auteur . - 1988.
Langues : Français
Catégories : MEDIAS:AUDIOVISUEL: RADIO
MEDIAS:AUDIOVISUEL: TELEVISION
MEDIAS:HISTOIRE DES MEDIASTags : audience télévision élections communication politique Index. décimale : 320 Politique ContientRéservation
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Exemplaires
Code-barres Cote Support Localisation Section Disponibilité P-001765 PER ETU Périodique Bibliothèque Documentaires Disponible 4 - Abril 1999 (Bulletin de Quaderns del CAC)
[n° ou bulletin]
Titre : 4 - Abril 1999 Type de document : texte imprimé Année de publication : 1999 Langues : Catalan Catégories : MEDIAS:AUDIOVISUEL: RADIO Tags : radio Catalogne radio numérique publicité programmation télécommunications femme Index. décimale : 384.54 Radio Note de contenu : DOSSIER : LA RADIO. PRESENT I FUTUR
Josep Cuni
Reinventar la radio
Carmen Chinchilla Marin
El regimen juridico de las emisoras comerciales de radio
Jordi Alvinya i Rovira
L'accio de la Generalitat en el mon de la radio
Lluis Jou
El catala a les ones hertzianes
Rosa Franquet
El DAB, un nou repte tecnologic
Josep M. Marti
Dos models molt particulars de programmacio radiofonica
Juan Jose Perona
Radio de fi de segle : Tecnologia en play, llenguatge en pause
Jordi Joan Catala
La radio autonomica
Ramon Mateu i Lievadot
La radio privada catalana : entre la publica i les grans cadenes
Montse Bonet
El sector radiofonic privat : concentracio i cedenes
Jordi Roigé i Sole
Catalunya Cultura : es quan sento que hi veig clar
Maria Coromines, Merce Diez i Laura Berges
Vint anys de radios municipals
Josep Casellas i Matas
Les radios catoliques a Catalunya
Charles Lopez i Cao
Formes publicitaries a la radio
Oriol Margalev
Le representacio de la dona als mitjans de comunicacio
Maria Jesus Garcia Morales
Els serveis multimedia a Alemanya: entre la telecomunicacio i la radiotelevisio[n° ou bulletin] 4 - Abril 1999 [texte imprimé] . - 1999.
Langues : Catalan
Catégories : MEDIAS:AUDIOVISUEL: RADIO Tags : radio Catalogne radio numérique publicité programmation télécommunications femme Index. décimale : 384.54 Radio Note de contenu : DOSSIER : LA RADIO. PRESENT I FUTUR
Josep Cuni
Reinventar la radio
Carmen Chinchilla Marin
El regimen juridico de las emisoras comerciales de radio
Jordi Alvinya i Rovira
L'accio de la Generalitat en el mon de la radio
Lluis Jou
El catala a les ones hertzianes
Rosa Franquet
El DAB, un nou repte tecnologic
Josep M. Marti
Dos models molt particulars de programmacio radiofonica
Juan Jose Perona
Radio de fi de segle : Tecnologia en play, llenguatge en pause
Jordi Joan Catala
La radio autonomica
Ramon Mateu i Lievadot
La radio privada catalana : entre la publica i les grans cadenes
Montse Bonet
El sector radiofonic privat : concentracio i cedenes
Jordi Roigé i Sole
Catalunya Cultura : es quan sento que hi veig clar
Maria Coromines, Merce Diez i Laura Berges
Vint anys de radios municipals
Josep Casellas i Matas
Les radios catoliques a Catalunya
Charles Lopez i Cao
Formes publicitaries a la radio
Oriol Margalev
Le representacio de la dona als mitjans de comunicacio
Maria Jesus Garcia Morales
Els serveis multimedia a Alemanya: entre la telecomunicacio i la radiotelevisioRéservation
Réserver ce document
Exemplaires
Code-barres Cote Support Localisation Section Disponibilité P-002132 PER QUA Périodique Bibliothèque Documentaires Disponible 40 ans de radio sur secteur / Anonyme in Radio revue - Mensuel technique de l'électronique professionnelle, 2 (Février 1968)
[article]
Titre : 40 ans de radio sur secteur Type de document : texte imprimé Auteurs : Anonyme, Auteur Année de publication : 1968 Article en page(s) : p.53-54 Langues : Français Catégories : MEDIAS:AUDIOVISUEL: RADIO
MEDIAS:HISTOIRE DES MEDIASTags : radio histoire des médias aspect technique Index. décimale : 384.54 Radio Note de contenu : historique ;
in Radio revue - Mensuel technique de l'électronique professionnelle > 2 (Février 1968) . - p.53-54[article] 40 ans de radio sur secteur [texte imprimé] / Anonyme, Auteur . - 1968 . - p.53-54.
Langues : Français
in Radio revue - Mensuel technique de l'électronique professionnelle > 2 (Février 1968) . - p.53-54
Catégories : MEDIAS:AUDIOVISUEL: RADIO
MEDIAS:HISTOIRE DES MEDIASTags : radio histoire des médias aspect technique Index. décimale : 384.54 Radio Note de contenu : historique ;
[n° ou bulletin]
Titre : 41 - Juillet 2015 - Radio, thus far Type de document : document électronique Auteurs : Salvador Alsius, Editeur scientifique ; Emili Prado, Directeur de publication, rédacteur en chef Année de publication : 2015 Importance : 96 p Format : Langues : Catalan Anglais Catégories : MEDIAS:AUDIOVISUEL: RADIO Tags : Espagne régulation radio numérique radio communautaire radio locale financement convergence jeunes programmation podcast Ecosse Index. décimale : 384.54 Radio Résumé : Introduction by Emili Prado, Director (p.5)
“Welcome to the latest issue of Quaderns del CAC, produced with a renewed desire to increase the impact of this publication and, for this reason, we have once again started to publish the Quaderns in English, in addition to the versions in Catalan and Spanish. In issue 41 our aim has been to examine the situation of radio and the challenges it faces at a time when the communication ecosystem is changing. Radio is a medium that played a leading role in the communication system of the 20th century. Its emergence resulted in the democratisation of access to information and to culture on an unprecedented scale. Based on sound only, radio could be used for free communication between all the speakers of a language and, consequently, millions of citizens around the world who were illiterate or semi-literate had access to information and culture; an access not provided by printed media. It was a revolution and radio’s supremacy in the mass communication universe was undeniable. It played a central role in constituting modern states as a cultural and educational tool but also as a political tool and even as a weapon in wartime. It made a vital contribution to the creation of public opinion, to social cohesion, to the creation of consensus. In terms of democratisation it was also a means of promoting popular communication: free, community and municipal radio stations allowed communication processes that we would describe today as true technological empowerment. In spite of its rivals appearing first in the electronic universe (television) and then in the digital universe (internet), radio has managed to adapt and find its place in each new ecosystem. It did so when faced with the innovations of the 20th century and is certainly doing so now, faced with those of the 21st century. This issue of Quaderns del CAC aims to explain the situation of a medium that’s looking very much alive and that still plays a leading role in the communication ecosystem. This issue’s guest writer was chosen because of his relation to a feature of radio that actually anticipated one of the outstanding hallmarks of digital communication; namely citizen participation in producing content. No-one better than Peter Lewis, Senior Lecturer at London Metropolitan University, a leading international researcher into community media, to tackle this subject with a historical perspective, as he does in his article Discursive absence: the case for community radio. The monograph begins with Josep Maria Martí, Belén Monclús, Maria Gutiérrez and Xavier Ribes with their contribution Radio, a business model in transition: supply and sales strategies in the digital context, dealing with a key issue in radio’s adaptation to the new media scenario, namely the search for a new business model when facing a crisis in which advertising revenue has plummeted in spite of larger audiences. The article also explores the strategies employed by radio broadcasters to incorporate online formats into their new business model. Tiziano Bonini tackles one of the most relevant phenomena in this new online environment in his article The ‘Second Age’ of Podcasting: reframing Podcasting as a New Digital Mass Medium, focusing on the evolution of this new radio broadcasting tool from its amateur status through to its professionalisation and great capacity to ‘engage’. Teresa Piñeiro-Otero explores the adaptation of proximity radio to the internet in her article The mediamorphosis of local radio. A perspective from the Galicia-Northern Portugal Euro-Region setting, examining comparative practices in two markets to observe how far the internet has been taken on board, the adaptation of these practices at a local level, the degree of interactivity and encouragement of participation, as well as the formal aspects of the messages. Manuel Fernández Sande and Ignacio Gallego study the possibilities of one of the new types of financing, crowdfunding, which provides opportunities that can serve both as an antidote to the crisis and also as a means of financing innovative proposals, as illustrated in their article Crowdfunding as a source of financing for radio and audio content in Spain. Finally, Sílvia Espinosa and Lidia Borrero analyse how far radio has neglected children in their article Children’s radio programmes in Catalonia: a chronological examination of the type of radio programmes for children. They highlight the paradox of a medium that ignores future listeners when what it precisely needs is to renovate its broadcasting to rejuvenate its audience. In the "Articles" section Aida Martori tackles the issue of communication spaces of stateless nations in her contribution News decentralisation in the Scottish television model, studying the relationship between proximity and identity in communication spaces and exploring the latest transformations observed in the Scottish model.”
Note de contenu :  
Introduction
Guest author:
Discursive absence: the case for community radio (P. Lewis)
Monographic: Radio, thus far
Radio, a business model in transition: supply and sales strategies in the digital context (Josep Maria Martí, BeLén MoncLús, Maria Gutiérrez and Xavier Ribes ) The ‘Second Age’ of Podcasting: reframing Podcasting as a New Digital Mass Medium (Tiziano Bonini ) The mediamorphosis of local radio. A perspective from the Galicia-Northern Portugal Euro-Region setting (Teresa Piñeiro-Otero) Crowdfunding as a source of financing for radio and audio content in Spain (Manuel Fernández Sande and J. Ignacio Gallego) Children’s radio programmes in Catalonia: a chronological examination of the type of radio programmes for children (Silvia Espinosa and Lidia Borrero)
Articles News decentralisation in the Scottish television model (Aida Martori)
Critical Book Reviews
En ligne : https://www.cac.cat/web/recerca/quaderns/hemeroteca/detall.jsp?NDg%3D&Mw%3D%3D&J [...] [n° ou bulletin] 41 - Juillet 2015 - Radio, thus far [document électronique] / Salvador Alsius, Editeur scientifique ; Emili Prado, Directeur de publication, rédacteur en chef . - 2015 . - 96 p ; Pdf.
Langues : Catalan Anglais
Catégories : MEDIAS:AUDIOVISUEL: RADIO Tags : Espagne régulation radio numérique radio communautaire radio locale financement convergence jeunes programmation podcast Ecosse Index. décimale : 384.54 Radio Résumé : Introduction by Emili Prado, Director (p.5)
“Welcome to the latest issue of Quaderns del CAC, produced with a renewed desire to increase the impact of this publication and, for this reason, we have once again started to publish the Quaderns in English, in addition to the versions in Catalan and Spanish. In issue 41 our aim has been to examine the situation of radio and the challenges it faces at a time when the communication ecosystem is changing. Radio is a medium that played a leading role in the communication system of the 20th century. Its emergence resulted in the democratisation of access to information and to culture on an unprecedented scale. Based on sound only, radio could be used for free communication between all the speakers of a language and, consequently, millions of citizens around the world who were illiterate or semi-literate had access to information and culture; an access not provided by printed media. It was a revolution and radio’s supremacy in the mass communication universe was undeniable. It played a central role in constituting modern states as a cultural and educational tool but also as a political tool and even as a weapon in wartime. It made a vital contribution to the creation of public opinion, to social cohesion, to the creation of consensus. In terms of democratisation it was also a means of promoting popular communication: free, community and municipal radio stations allowed communication processes that we would describe today as true technological empowerment. In spite of its rivals appearing first in the electronic universe (television) and then in the digital universe (internet), radio has managed to adapt and find its place in each new ecosystem. It did so when faced with the innovations of the 20th century and is certainly doing so now, faced with those of the 21st century. This issue of Quaderns del CAC aims to explain the situation of a medium that’s looking very much alive and that still plays a leading role in the communication ecosystem. This issue’s guest writer was chosen because of his relation to a feature of radio that actually anticipated one of the outstanding hallmarks of digital communication; namely citizen participation in producing content. No-one better than Peter Lewis, Senior Lecturer at London Metropolitan University, a leading international researcher into community media, to tackle this subject with a historical perspective, as he does in his article Discursive absence: the case for community radio. The monograph begins with Josep Maria Martí, Belén Monclús, Maria Gutiérrez and Xavier Ribes with their contribution Radio, a business model in transition: supply and sales strategies in the digital context, dealing with a key issue in radio’s adaptation to the new media scenario, namely the search for a new business model when facing a crisis in which advertising revenue has plummeted in spite of larger audiences. The article also explores the strategies employed by radio broadcasters to incorporate online formats into their new business model. Tiziano Bonini tackles one of the most relevant phenomena in this new online environment in his article The ‘Second Age’ of Podcasting: reframing Podcasting as a New Digital Mass Medium, focusing on the evolution of this new radio broadcasting tool from its amateur status through to its professionalisation and great capacity to ‘engage’. Teresa Piñeiro-Otero explores the adaptation of proximity radio to the internet in her article The mediamorphosis of local radio. A perspective from the Galicia-Northern Portugal Euro-Region setting, examining comparative practices in two markets to observe how far the internet has been taken on board, the adaptation of these practices at a local level, the degree of interactivity and encouragement of participation, as well as the formal aspects of the messages. Manuel Fernández Sande and Ignacio Gallego study the possibilities of one of the new types of financing, crowdfunding, which provides opportunities that can serve both as an antidote to the crisis and also as a means of financing innovative proposals, as illustrated in their article Crowdfunding as a source of financing for radio and audio content in Spain. Finally, Sílvia Espinosa and Lidia Borrero analyse how far radio has neglected children in their article Children’s radio programmes in Catalonia: a chronological examination of the type of radio programmes for children. They highlight the paradox of a medium that ignores future listeners when what it precisely needs is to renovate its broadcasting to rejuvenate its audience. In the "Articles" section Aida Martori tackles the issue of communication spaces of stateless nations in her contribution News decentralisation in the Scottish television model, studying the relationship between proximity and identity in communication spaces and exploring the latest transformations observed in the Scottish model.”
Note de contenu :  
Introduction
Guest author:
Discursive absence: the case for community radio (P. Lewis)
Monographic: Radio, thus far
Radio, a business model in transition: supply and sales strategies in the digital context (Josep Maria Martí, BeLén MoncLús, Maria Gutiérrez and Xavier Ribes ) The ‘Second Age’ of Podcasting: reframing Podcasting as a New Digital Mass Medium (Tiziano Bonini ) The mediamorphosis of local radio. A perspective from the Galicia-Northern Portugal Euro-Region setting (Teresa Piñeiro-Otero) Crowdfunding as a source of financing for radio and audio content in Spain (Manuel Fernández Sande and J. Ignacio Gallego) Children’s radio programmes in Catalonia: a chronological examination of the type of radio programmes for children (Silvia Espinosa and Lidia Borrero)
Articles News decentralisation in the Scottish television model (Aida Martori)
Critical Book Reviews
En ligne : https://www.cac.cat/web/recerca/quaderns/hemeroteca/detall.jsp?NDg%3D&Mw%3D%3D&J [...] PermalinkPermalinkPermalinkPermalinkPermalink6 (Bulletin de Etudes de radio-télévision - Les Cahiers RTB, 6 [01/04/1964])
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