2015 (WHITE PAPER) - Février 2015 - The Future of TV Advertising (Bulletin de Digital TV Europe - Cable & Satellite Europe for a new era) / Digital TV Europe.net (Londres) 

Public ISBD [n° ou bulletin]  Titre : 2015 (WHITE PAPER) - Février 2015 - The Future of TV Advertising Type de document : document électronique Auteurs : Digital TV Europe.net (Londres), Auteur ; Zenterio AB (Brahegatan 2, 114 37 Stockholm, Sweden), Auteur Année de publication : 2015 Note générale : 10 p. Langues : Français Catégories : MEDIAS:AUDIOVISUEL: TELEVISION:TV numérique Tags : numérique  télévision  financement  publicité  format  statistiques  public  consommateur  opérateurs  distributeurs  étude de marché  rapport Index. décimale : 791.45 Télévision (Loisir) Résumé : Présentation de l’éditeur : "Interactive and targeted advertising have long been seen as providing a large potential source of additional revenue for both channel providers and pay TV operators. Operators have long sought to make the most of their advanced digital platforms to deliver additional revenue streams, while channel providers want to find ways to expand their inventory and enhance its value to their clients. Advanced advertising – meaning targeting ads to specific groups or individual and engaging consumers with interactive functionality – has been seen by broadcasters and TV operators as an important opportunity. However, a lack of clarity about the extent of this opportunity and the kind of services and business models that make sense has until recently prevented operators and channel providers alike from realizing the full potential of digital. DTVE recently surveyed almost 200 video industry players from over 50 countries, including TV operators and channel providers, to quiz them on their views about the future of interactive and targeted advertising". Source : http://www.digitaltveurope.net (Consulté le 17/03/2015) En ligne : http://www.digitaltveurope.net/329062/the-future-of-tv-advertising/ [n° ou bulletin] 2015 (WHITE PAPER) - Février 2015 - The Future of TV Advertising [document électronique] / Digital TV Europe.net (Londres), Auteur ; Zenterio AB (Brahegatan 2, 114 37 Stockholm, Sweden), Auteur . - 2015. 10 p. Langues : Français Catégories : MEDIAS:AUDIOVISUEL: TELEVISION:TV numérique Tags : numérique  télévision  financement  publicité  format  statistiques  public  consommateur  opérateurs  distributeurs  étude de marché  rapport Index. décimale : 791.45 Télévision (Loisir) Résumé : Présentation de l’éditeur : "Interactive and targeted advertising have long been seen as providing a large potential source of additional revenue for both channel providers and pay TV operators. Operators have long sought to make the most of their advanced digital platforms to deliver additional revenue streams, while channel providers want to find ways to expand their inventory and enhance its value to their clients. Advanced advertising – meaning targeting ads to specific groups or individual and engaging consumers with interactive functionality – has been seen by broadcasters and TV operators as an important opportunity. However, a lack of clarity about the extent of this opportunity and the kind of services and business models that make sense has until recently prevented operators and channel providers alike from realizing the full potential of digital. DTVE recently surveyed almost 200 video industry players from over 50 countries, including TV operators and channel providers, to quiz them on their views about the future of interactive and targeted advertising". Source : http://www.digitaltveurope.net (Consulté le 17/03/2015) En ligne : http://www.digitaltveurope.net/329062/the-future-of-tv-advertising/

Interactive TV: The Big Picture / Digital TV Europe.net (Londres) ; Zenterio AB (Brahegatan 2, 114 37 Stockholm, Sweden) 

Public ISBD Titre : Interactive TV: The Big Picture Type de document : document électronique Auteurs : Digital TV Europe.net (Londres), Editeur scientifique ; Zenterio AB (Brahegatan 2, 114 37 Stockholm, Sweden), Editeur scientifique Editeur : London W1T 3JH [Grande-Bretagne / UK] : Digital TV Europe Année de publication : 2013 Importance : 10 p. Langues : Français Catégories : MEDIAS:AUDIOVISUEL: TELEVISION:TV numérique Tags : télévision numérique  opérateurs  enquête  interactivité  à la demande Index. décimale : 791.45 - Télévision (Loisir) Résumé : Présentation de l'éditeur : "TV service providers today are delivering an increasingly complex range of interactive services in response to changing viewing habits and the challenge of competition from OTT services. In a world where viewers now look for sophisticated user guides that encompass advanced search and recommendation, on-demand and catch-up services and access to web-based content, TV operators face a challenge in delivering a consistent service over multiple legacy set-top boxes as well as new devices. In August 2013 we carried out a survey of over 200 industry professionals on the experiences of TV operators in delivering interactive services. Interactive TV: The Big Picture unveils a fascinating set of insights into what the service operators believe are important, perceptions about the nature of the OTT threat and the challenges they face in delivering interactive TV services." Source : http://www.digitaltveurope.net (Consulté le 28/03/2014) En ligne : http://www.digitaltveurope.net/95992/interactive-tv-the-big-picture/ Format de la ressource électronique : http://www.digitaltveurope.net/wp-content/uploads/2013/09/Zenterio-Interactive-TV-The-Big-Picture.pdf Interactive TV: The Big Picture [document électronique] / Digital TV Europe.net (Londres), Editeur scientifique ; Zenterio AB (Brahegatan 2, 114 37 Stockholm, Sweden), Editeur scientifique . - London W1T 3JH (Mortimer House, 37-41 Mortimer Street, Grande-Bretagne / UK) : Digital TV Europe, 2013 . - 10 p. Langues : Français Catégories : MEDIAS:AUDIOVISUEL: TELEVISION:TV numérique Tags : télévision numérique  opérateurs  enquête  interactivité  à la demande Index. décimale : 791.45 - Télévision (Loisir) Résumé : Présentation de l'éditeur : "TV service providers today are delivering an increasingly complex range of interactive services in response to changing viewing habits and the challenge of competition from OTT services. In a world where viewers now look for sophisticated user guides that encompass advanced search and recommendation, on-demand and catch-up services and access to web-based content, TV operators face a challenge in delivering a consistent service over multiple legacy set-top boxes as well as new devices. In August 2013 we carried out a survey of over 200 industry professionals on the experiences of TV operators in delivering interactive services. Interactive TV: The Big Picture unveils a fascinating set of insights into what the service operators believe are important, perceptions about the nature of the OTT threat and the challenges they face in delivering interactive TV services." Source : http://www.digitaltveurope.net (Consulté le 28/03/2014) En ligne : http://www.digitaltveurope.net/95992/interactive-tv-the-big-picture/ Format de la ressource électronique : http://www.digitaltveurope.net/wp-content/uploads/2013/09/Zenterio-Interactive-TV-The-Big-Picture.pdf

Multiscreen Video & Piracy: The Big Picture / Digital TV Europe.net (Londres) 

Public ISBD Titre : Multiscreen Video & Piracy: The Big Picture Type de document : document électronique Auteurs : Digital TV Europe.net (Londres), Auteur Editeur : London [Grande-Bretagne] : Informa Telecoms & Media Année de publication : 2013 Importance : 8 p. Format : numérique Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL: TELEVISION:TV numérique Tags : nouveaux médias  distributeurs  télécommunications  opérateurs  numérique  aspect économique  nouveaux services  vidéo à la demande Index. décimale : 302.234 Cinéma, radio, télévision (média) Note de contenu : "Pay TV operators and others are now embracing the world of OTT and multiscreen video, but the business models have in many cases still to be worked out. As more premium video services are made available over unmanaged networks to multiple devices, operators will face a growing threat of internet piracy. How aware are operators of the threat and what measures do they think are necessary to protect their business? In August 2013 DTVE carried out a survey of over 160 industry professionals on their perceptions of multiscreen video business models and the threat of internet piracy. We also looked at service providers’ concerns and the ways in which they might be addressed. Multiscreen Video and Piracy: The Big Picture provides key insights into industry perspectives on piracy, its impact on service providers and ways to tackle the threat posed by the illicit consumption of content." Source : http://www.digitaltveurope.net/98452/download-multiscreen-video-piracy-the-big-picture-report/(consulté le 01/10/2013) En ligne : http://www.digitaltveurope.net/98452/download-multiscreen-video-piracy-the-big-p [...] Multiscreen Video & Piracy: The Big Picture [document électronique] / Digital TV Europe.net (Londres), Auteur . - London (Mortimer House, 37-41 Mortimer Street, W1T 3JH, Grande-Bretagne) : Informa Telecoms & Media, 2013 . - 8 p. ; numérique. Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL: TELEVISION:TV numérique Tags : nouveaux médias  distributeurs  télécommunications  opérateurs  numérique  aspect économique  nouveaux services  vidéo à la demande Index. décimale : 302.234 Cinéma, radio, télévision (média) Note de contenu : "Pay TV operators and others are now embracing the world of OTT and multiscreen video, but the business models have in many cases still to be worked out. As more premium video services are made available over unmanaged networks to multiple devices, operators will face a growing threat of internet piracy. How aware are operators of the threat and what measures do they think are necessary to protect their business? In August 2013 DTVE carried out a survey of over 160 industry professionals on their perceptions of multiscreen video business models and the threat of internet piracy. We also looked at service providers’ concerns and the ways in which they might be addressed. Multiscreen Video and Piracy: The Big Picture provides key insights into industry perspectives on piracy, its impact on service providers and ways to tackle the threat posed by the illicit consumption of content." Source : http://www.digitaltveurope.net/98452/download-multiscreen-video-piracy-the-big-picture-report/(consulté le 01/10/2013) En ligne : http://www.digitaltveurope.net/98452/download-multiscreen-video-piracy-the-big-p [...]

Next generation video and ultra HD TV / Digital TV Europe.net (Londres) 

Public ISBD Titre : Next generation video and ultra HD TV Type de document : document électronique Auteurs : Digital TV Europe.net (Londres), Editeur scientifique ; Elemental Technologies (225 SW Broadway, Suite 400, Portland - OR 97205, U.S.A.), Editeur scientifique Editeur : London W1T 3JH [Grande-Bretagne / UK] : Digital TV Europe Année de publication : 2016 Présentation : 9 p Format : électronique Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL: TELEVISION:TV numérique Tags : Europe  enquête  télévision  numérique  télécommunications  opérateurs  internet  tvhd Index. décimale : 621.388 Télévision (télécommunication) Résumé : "UHD TV has emerged at the same time as a new wave of compression technology innovation to facilitate its transmission without excessively raising bandwidth costs to TV operators and broadcasters. In the same way as the development of MPEG-4 part 10H/264 transformed the economics of delivering HD services, High Efficiency Video Coding (HEVD), offering bit-rate improvements of 50% on H.264, will make delivering 4K UHD TV a more viable proposition. Digital TV Europe, in association with Elemental, recently surveyed 160 senior industry figures from over 50 countries, including telecom, cable and DTH pay TV operators, free-to-air broadcasters and OTT service providers to share their views on the importance of different elements of 4K UHD TV, challenges to be overcome and the importance of HEVC as an element in the mix. The survey revealed that HEVC is seen a playing an important role in enabling the delivery of TV services. Two-thirds of respondents think it will either have a transformative effect or at least a positive benefit by contributing to lower distribution costs. A minority think it will have modest impact, or little of no impact. A similar proportion believes the impact is currently not knowable because of uncertainties around licensing terms or technical costs and benefits. Most respondents do not yet have direct expertise working with HEVC, but among those not yet using it, a majority plan to do so within the next 12 months. 4K UHD TV is seen as the format where HEVC will play the most significant role, with a particular emphasis on the use of the technology to deliver live 4K UHD TV services. Respondents believe that HEVC will play a significant role in enabling the delivery of the same number of TV channels as those currently on air but at lower cost than has previously been possible. Respondents also believe that HEVC is currently well supported by devices including smart TVs and set-top boxes. Broadcasters and TV operators are enthusiastic about 4K UHD TV and a significant number have either launched services or plan to do so relatively soon. Respondents to the survey believe that the biggest challenges that could prevent adoption of the technology are lack of availability of content and the cost of distribution and bandwidth. High Dynamic Range is seen as a crucial element of the 4K Ultra HD viewing experience. In fact, respondents give HDR a marginally higher average score in terms of its importance than higher resolution. HDR is seen as a technology that will primarily have a benefit in enhancing the 4K Ultra HD experience, but respondents also believe that it could beneficially be applied to improve HDTV. HEVC is seen as crucial to delivering 4K Ultra HD to viewers." ( Résumé par Fergal Ringrose sur : http://svgeurope.org/blog/headlines/next-generation-video-and-ultra-hd-tv-perspectives-on-hevc/ ) Note de contenu : Table des matières : - Introduction - Perspectives on HEVC - Evolution of HEVC technology - Perspectives on 4K UHD TV - Evolution of 4K UHD TV technology En ligne : http://www.digitaltveurope.net/545122/free-report-next-generation-video-and-ultr [...] Next generation video and ultra HD TV [document électronique] / Digital TV Europe.net (Londres), Editeur scientifique ; Elemental Technologies (225 SW Broadway, Suite 400, Portland - OR 97205, U.S.A.), Editeur scientifique . - London W1T 3JH (Mortimer House, 37-41 Mortimer Street, Grande-Bretagne / UK) : Digital TV Europe, 2016 . -  : 9 p ; électronique. Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL: TELEVISION:TV numérique Tags : Europe  enquête  télévision  numérique  télécommunications  opérateurs  internet  tvhd Index. décimale : 621.388 Télévision (télécommunication) Résumé : "UHD TV has emerged at the same time as a new wave of compression technology innovation to facilitate its transmission without excessively raising bandwidth costs to TV operators and broadcasters. In the same way as the development of MPEG-4 part 10H/264 transformed the economics of delivering HD services, High Efficiency Video Coding (HEVD), offering bit-rate improvements of 50% on H.264, will make delivering 4K UHD TV a more viable proposition. Digital TV Europe, in association with Elemental, recently surveyed 160 senior industry figures from over 50 countries, including telecom, cable and DTH pay TV operators, free-to-air broadcasters and OTT service providers to share their views on the importance of different elements of 4K UHD TV, challenges to be overcome and the importance of HEVC as an element in the mix. The survey revealed that HEVC is seen a playing an important role in enabling the delivery of TV services. Two-thirds of respondents think it will either have a transformative effect or at least a positive benefit by contributing to lower distribution costs. A minority think it will have modest impact, or little of no impact. A similar proportion believes the impact is currently not knowable because of uncertainties around licensing terms or technical costs and benefits. Most respondents do not yet have direct expertise working with HEVC, but among those not yet using it, a majority plan to do so within the next 12 months. 4K UHD TV is seen as the format where HEVC will play the most significant role, with a particular emphasis on the use of the technology to deliver live 4K UHD TV services. Respondents believe that HEVC will play a significant role in enabling the delivery of the same number of TV channels as those currently on air but at lower cost than has previously been possible. Respondents also believe that HEVC is currently well supported by devices including smart TVs and set-top boxes. Broadcasters and TV operators are enthusiastic about 4K UHD TV and a significant number have either launched services or plan to do so relatively soon. Respondents to the survey believe that the biggest challenges that could prevent adoption of the technology are lack of availability of content and the cost of distribution and bandwidth. High Dynamic Range is seen as a crucial element of the 4K Ultra HD viewing experience. In fact, respondents give HDR a marginally higher average score in terms of its importance than higher resolution. HDR is seen as a technology that will primarily have a benefit in enhancing the 4K Ultra HD experience, but respondents also believe that it could beneficially be applied to improve HDTV. HEVC is seen as crucial to delivering 4K Ultra HD to viewers." ( Résumé par Fergal Ringrose sur : http://svgeurope.org/blog/headlines/next-generation-video-and-ultra-hd-tv-perspectives-on-hevc/ ) Note de contenu : Table des matières : - Introduction - Perspectives on HEVC - Evolution of HEVC technology - Perspectives on 4K UHD TV - Evolution of 4K UHD TV technology En ligne : http://www.digitaltveurope.net/545122/free-report-next-generation-video-and-ultr [...]

The data analytics revolution / Digital TV Europe.net (Londres)

Public ISBD Titre : The data analytics revolution Type de document : document électronique Auteurs : Digital TV Europe.net (Londres), Editeur scientifique Editeur : London W1T 3JH [Grande-Bretagne / UK] : Digital TV Europe Année de publication : 2015 Autre Editeur : London [Royaume-Uni] : Piksel Importance : 10 p. Langues : Anglais Catégories : EUROPE MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : Europe  numérique  vidéo à la demande  étude de marché Index. décimale : 004.678 Internet Résumé : Présentation par DigitalTV Europe sur son site : : "The advent of Big Data means that TV operators and content providers are in a position to understand in greater detail than ever before how, when, where, for how long and why we consume video. The massive amounts of data provided by IP delivery could potentially transform the way services are delivered and enable service providers to optimise their delivery platforms and grow revenue. However, the use of viewer behaviour analytics – the collection and analysis of a variety of metrics about the way users interact with audiovisual media – by companies varies greatly and many organisations are at the beginning of their journey in exploring the potential of the wealth of data on offer to transform their business practices and contribute to their bottom line. Digital TV Europe recently surveyed almost 200 video industry players from 40 countries, including OTT TV providers, broadcasters, pay TV operators and content companies to quiz them on their current use of data and their views on its longer term promise. The resulting report, produced by Digital TV Europe in association with Piksel, is now available to download, free of charge." Source : http://www.digitaltveurope.net (Consulté le 30/04/2015) Présentation de l'étude par Piksel sur son site : "It is widely understood that big data, enabled by IP and cloud technology, has the potential to transform business practices across a broad range of sectors, including media. However, the use of viewer behaviour analytics (the collection and analysis of a variety of metrics about the way users interact with audiovisual media) by companies varies greatly. In this survey produced by Digital TV Europe, almost 200 video industry players from 40 countries were surveyed for their views on the data analytics revolution and its impact on audiovisual media. Some key takeaways: - Survey respondents showed a general lack of satisfaction with the data analytics engines they currently use. - 54% don't get value from, or struggle to make meaning of their data. - 37% said analytics was critical factor in the success or failure of their service" Source : http://info.piksel.com (Consulté le 30/04/2015) Note de contenu : Contents : - Introduction - The importance of viewer data analytics - The selection of data - The application of data - The value of data - Conclusion The data analytics revolution [document électronique] / Digital TV Europe.net (Londres), Editeur scientifique . - London W1T 3JH (Mortimer House, 37-41 Mortimer Street, Grande-Bretagne / UK) : Digital TV Europe : London (17c Curzon Street, Mayfair, W1J 5HU, Royaume-Uni) : Piksel, 2015 . - 10 p. Langues : Anglais Catégories : EUROPE MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : Europe  numérique  vidéo à la demande  étude de marché Index. décimale : 004.678 Internet Résumé : Présentation par DigitalTV Europe sur son site : : "The advent of Big Data means that TV operators and content providers are in a position to understand in greater detail than ever before how, when, where, for how long and why we consume video. The massive amounts of data provided by IP delivery could potentially transform the way services are delivered and enable service providers to optimise their delivery platforms and grow revenue. However, the use of viewer behaviour analytics – the collection and analysis of a variety of metrics about the way users interact with audiovisual media – by companies varies greatly and many organisations are at the beginning of their journey in exploring the potential of the wealth of data on offer to transform their business practices and contribute to their bottom line. Digital TV Europe recently surveyed almost 200 video industry players from 40 countries, including OTT TV providers, broadcasters, pay TV operators and content companies to quiz them on their current use of data and their views on its longer term promise. The resulting report, produced by Digital TV Europe in association with Piksel, is now available to download, free of charge." Source : http://www.digitaltveurope.net (Consulté le 30/04/2015) Présentation de l'étude par Piksel sur son site : "It is widely understood that big data, enabled by IP and cloud technology, has the potential to transform business practices across a broad range of sectors, including media. However, the use of viewer behaviour analytics (the collection and analysis of a variety of metrics about the way users interact with audiovisual media) by companies varies greatly. In this survey produced by Digital TV Europe, almost 200 video industry players from 40 countries were surveyed for their views on the data analytics revolution and its impact on audiovisual media. Some key takeaways: - Survey respondents showed a general lack of satisfaction with the data analytics engines they currently use. - 54% don't get value from, or struggle to make meaning of their data. - 37% said analytics was critical factor in the success or failure of their service" Source : http://info.piksel.com (Consulté le 30/04/2015) Note de contenu : Contents : - Introduction - The importance of viewer data analytics - The selection of data - The application of data - The value of data - Conclusion

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