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Faire une suggestion Affiner la rechercheDigital advertising / Andrew MacStay
Titre : Digital advertising Type de document : texte imprimé Auteurs : Andrew MacStay, Auteur Editeur : RG21 6XS Basingstoke [Grande-Bretagne] : Palgrave MacMillan Année de publication : 2010 Importance : viii, 274 p. Format : 23,5 cm ISBN/ISSN/EAN : 978-0-230-22241-0 Prix : 26,-€ Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL:NUMERIQUE:Contenu:publicité
MEDIAS:HISTOIRE DES MEDIASTags : internet publicité communication convergence consommateur régulation histoire des médias protection des mineurs Index. décimale : 659.1 Publicité Résumé : "Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising."
(Source : http://www.amazon.com - Consulté le 08/01/2010)
Note de contenu : CONTENTS :
Chp.I - Introduction
Chp.II - The history and business environment of digital advertising
Chp.III - Form and content : beyond the pop-up
Chp.IV - The business practice and cultural contours of dataveillance
Chp.V - Conceiving user approaches to digital advertising
Chp.VI - Policy and regulation
Chp.VII - Creativity, science and the new consumer
Chp.VIII - Conclusions, ethics and future directions
Notes / References / Index
Digital advertising [texte imprimé] / Andrew MacStay, Auteur . - RG21 6XS Basingstoke (Houndmills, Hampshire, Grande-Bretagne) : Palgrave MacMillan, 2010 . - viii, 274 p. ; 23,5 cm.
ISBN : 978-0-230-22241-0 : 26,-€
Langues : Anglais
Catégories : MEDIAS:AUDIOVISUEL:NUMERIQUE:Contenu:publicité
MEDIAS:HISTOIRE DES MEDIASTags : internet publicité communication convergence consommateur régulation histoire des médias protection des mineurs Index. décimale : 659.1 Publicité Résumé : "Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising."
(Source : http://www.amazon.com - Consulté le 08/01/2010)
Note de contenu : CONTENTS :
Chp.I - Introduction
Chp.II - The history and business environment of digital advertising
Chp.III - Form and content : beyond the pop-up
Chp.IV - The business practice and cultural contours of dataveillance
Chp.V - Conceiving user approaches to digital advertising
Chp.VI - Policy and regulation
Chp.VII - Creativity, science and the new consumer
Chp.VIII - Conclusions, ethics and future directions
Notes / References / Index
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Titre : Reinventing public service communication - European broadcasters and beyond Type de document : texte imprimé Auteurs : Petros Iosifidis, Editeur scientifique Editeur : RG21 6XS Basingstoke [Grande-Bretagne] : Palgrave MacMillan Année de publication : 2010 Importance : xix, 326 p. Format : 21,5 cm ISBN/ISSN/EAN : 978-0-230-22967-9 Prix : 78,-€ Langues : Français Catégories : EUROPE
MEDIAS:AUDIOVISUELTags : éditeurs opérateurs Europe service public concurrence aide d'état démocratie aspect socio-culturel régulation enfant pluralisme communication TNT Résumé : Présentation de l'éditeur (4è couverture) :
"European Public Service Broadcasters (PSBs) are struggling to come to terms with a number of issues: the Europeanisation and globalisation of media ownership, production, programming and distribution; the 'marketisation' of media output; technological convergence; and audience fragmentation. While the prevailing nation-state frameworks for cultural and political identity are gradually fading, some PSBs are finding it hard to serve and promote national culture and identity, and to meet the challenge of growing uncertainties within a cosmopolitan Europe. At the same time, PSBs are considered to be an important way of helping European citizens make sense of such developments by bearing traces of collective identities and therefore creating an expanded, pan-European cultural space. Can PSBs be 'multi-cultural' and mobilise a new sense of Europeanness, while at the same time making the transformation into Public Service Media (PSM) and delivering public service content that will meet audience needs in a digital age? The scholars in this volume - covering mainly European countries but also looking comparatively at the US, Canada, Australia and New Zealand - discuss the contemporary relevance of PSM as a cultural and political enterprise and as a forum in which a variety of cultural demands can best be met."
Note de contenu : Foreword
Introduction
PART I
Chapter 1 - PSB 3.0: Re-inventing European PSB
Chapter 2 - Pluralism and Funding of Public Service Broadcasting across
Europe
Chapter 3 - EU Broadcasting Governance and PSB: Between a Rock
and a Hard Place
Chapter 4 - The European Union’s Competition Directorate: State Aids and
Public Service Broadcasting
Chapter 5 - PSB and the European Public Sphere
Chapter 6 - Civic Engagement and Elite Decision-Making in Europe:
Reconfiguring Public Service News
Chapter 7 - For Culture and Democracy: Political Claims for Cosmopolitan
Public Service Media
Chapter 8 - Public Broadcasters and Transnational Broadcasting: Coming
to Terms with the new Media Order
Chapter 9 - Public Service Media and Children: Serving the Digital
Citizens of the Future
Chapter 10 - Heritage Brand Management in Public Service Broadcasting
PART II
Chapter 11 - The BBC and UK Public Service Broadcasting
Chapter 12 - France: Presidential Assault on the Public Service
Chapter 13 - Public Service Broadcasting in Germany: Stumbling Blocks on
The Digital Highway
Chapter 14 - Public Service Communication in Italy: Challenges and
Opportunities
Chapter 15 - Spanish Public Service Media on the Verge of a New Era
Chapter 16 - Squeezed and Uneasy: PSM in Small States: Limited Media
Governance Options in Switzerland and Austria
Chapter 17 - The “State” of “Public” Broadcasting in Greece
Chapter 18 - Public Service Broadcasting in Poland: Between Politics and
Market
Chapter 19 - From “State Broadcasting” to “Public Service Media”
In Hungary
Chapter 20 - Future Directions for US Public Service Media
Chapter 21 - Identity Housekeeping in Canadian Public Service Media
Chapter 22 - Public Service Media in Australia: Governing Diversity
Chapter 23 - New Zealand on Air, Public Service Television and TV Drama
Bibliography
Index
Reinventing public service communication - European broadcasters and beyond [texte imprimé] / Petros Iosifidis, Editeur scientifique . - RG21 6XS Basingstoke (Houndmills, Hampshire, Grande-Bretagne) : Palgrave MacMillan, 2010 . - xix, 326 p. ; 21,5 cm.
ISBN : 978-0-230-22967-9 : 78,-€
Langues : Français
Catégories : EUROPE
MEDIAS:AUDIOVISUELTags : éditeurs opérateurs Europe service public concurrence aide d'état démocratie aspect socio-culturel régulation enfant pluralisme communication TNT Résumé : Présentation de l'éditeur (4è couverture) :
"European Public Service Broadcasters (PSBs) are struggling to come to terms with a number of issues: the Europeanisation and globalisation of media ownership, production, programming and distribution; the 'marketisation' of media output; technological convergence; and audience fragmentation. While the prevailing nation-state frameworks for cultural and political identity are gradually fading, some PSBs are finding it hard to serve and promote national culture and identity, and to meet the challenge of growing uncertainties within a cosmopolitan Europe. At the same time, PSBs are considered to be an important way of helping European citizens make sense of such developments by bearing traces of collective identities and therefore creating an expanded, pan-European cultural space. Can PSBs be 'multi-cultural' and mobilise a new sense of Europeanness, while at the same time making the transformation into Public Service Media (PSM) and delivering public service content that will meet audience needs in a digital age? The scholars in this volume - covering mainly European countries but also looking comparatively at the US, Canada, Australia and New Zealand - discuss the contemporary relevance of PSM as a cultural and political enterprise and as a forum in which a variety of cultural demands can best be met."
Note de contenu : Foreword
Introduction
PART I
Chapter 1 - PSB 3.0: Re-inventing European PSB
Chapter 2 - Pluralism and Funding of Public Service Broadcasting across
Europe
Chapter 3 - EU Broadcasting Governance and PSB: Between a Rock
and a Hard Place
Chapter 4 - The European Union’s Competition Directorate: State Aids and
Public Service Broadcasting
Chapter 5 - PSB and the European Public Sphere
Chapter 6 - Civic Engagement and Elite Decision-Making in Europe:
Reconfiguring Public Service News
Chapter 7 - For Culture and Democracy: Political Claims for Cosmopolitan
Public Service Media
Chapter 8 - Public Broadcasters and Transnational Broadcasting: Coming
to Terms with the new Media Order
Chapter 9 - Public Service Media and Children: Serving the Digital
Citizens of the Future
Chapter 10 - Heritage Brand Management in Public Service Broadcasting
PART II
Chapter 11 - The BBC and UK Public Service Broadcasting
Chapter 12 - France: Presidential Assault on the Public Service
Chapter 13 - Public Service Broadcasting in Germany: Stumbling Blocks on
The Digital Highway
Chapter 14 - Public Service Communication in Italy: Challenges and
Opportunities
Chapter 15 - Spanish Public Service Media on the Verge of a New Era
Chapter 16 - Squeezed and Uneasy: PSM in Small States: Limited Media
Governance Options in Switzerland and Austria
Chapter 17 - The “State” of “Public” Broadcasting in Greece
Chapter 18 - Public Service Broadcasting in Poland: Between Politics and
Market
Chapter 19 - From “State Broadcasting” to “Public Service Media”
In Hungary
Chapter 20 - Future Directions for US Public Service Media
Chapter 21 - Identity Housekeeping in Canadian Public Service Media
Chapter 22 - Public Service Media in Australia: Governing Diversity
Chapter 23 - New Zealand on Air, Public Service Television and TV Drama
Bibliography
Index
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Code-barres Cote Support Localisation Section Disponibilité 1002260 7 IOS REI Livre Bibliothèque Documentaires Disponible 
Titre : News online - Transformations and continuities Type de document : texte imprimé Auteurs : Graham Meikle, Editeur scientifique ; Guy Redden, Editeur scientifique Editeur : RG21 6XS Basingstoke [Grande-Bretagne] : Palgrave MacMillan Année de publication : 2011 Importance : x, 224 p. Format : 23 cm ISBN/ISSN/EAN : 978-0-230-23345-4 Prix : 28,50-€ Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : journalisme information internet réseaux sociaux service public Index. décimale : 070.4 Journalisme Résumé :
Présentation de l'éditeur (Quatrième de couverture) :
"News matters. It is still the main forum for discussion of issues of public importance. It is where we come together to inform, persuade, influence, endorse or reject one another in a collaborative process of making meaning from events. But the news is changing — content, distribution channels, geographical constraints, production values, business models, regulatory approaches and cultural habits are all in flux, as new media technologies are adopted and adapted by users. However, despite having driven many of the changes themselves, established media organisations are in many cases struggling to adapt to this changed environment.
News Online: Transformations and Continuities is for everyone who wants to better understand the news media of the twenty-first century. With contributions from leading international scholars who question established understandings of news in the light of change, this book charts a course through recent upheavals and ranges over a broad terrain — from the BBC to experimental videogames, from Latin American newsrooms to Northeast Asian blogs, from the crisis in US newspapers to Twitter users in Iran. Each chapter provides an insightful analysis of how popular digital communications change relations of production and consumption, in addition to the effect on cultural and political participation. News Online considers the shifting boundaries between the popular and the professional made possible by the redistribution of news functions."
Source : http://www.palgrave.com - Consulté le 18/07/2011
Note de contenu : TABLE DES MATIÈRES :
Introduction: G.Redden & G.Meikle
- Journalism and Public Service: The Case of BBC News Online ; S.Allan & E.Thorsen
- Managing the Online News Revolution: The UK experience: B.McNair
- The Crisis of Journalism and the Internet; R.McChesney
- When Magical Realism Confronted Virtual Reality: Online News and Journalism in Latin America; J.Lugo & A.Canizalez
- Newsgames: An Introduction : Ian Bogost, S.Ferrari & B.Schweizer
- The Intimate Turn of Mobile News: G.Goggin
- News to me: Twitter and the personal networking of news: K.Crawford
- News Produsage in a Pro-Am Mediasphere: Why Citizen Journalism Matters: A.Bruns
- 'Comment is free, facts are sacred': Journalistic ethics in a changing mediascape: N.Fenton & T.Witschge
- Journalism without Journalists: On the powershift from journalists to Employers and Audiences: M.Deuze & L.Fortunati
- Web 2.0, Grassroots Journalism and Social Justice in China: X.Xin
- Marrying the professional to the amateur: Strategies and implications of the OhmyNews model: A.Duc Nguyen
Conclusion: G.Redden & G.Meikle
En ligne : http://www.palgrave.com/products/title.aspx?PID=349976 News online - Transformations and continuities [texte imprimé] / Graham Meikle, Editeur scientifique ; Guy Redden, Editeur scientifique . - RG21 6XS Basingstoke (Houndmills, Hampshire, Grande-Bretagne) : Palgrave MacMillan, 2011 . - x, 224 p. ; 23 cm.
ISBN : 978-0-230-23345-4 : 28,50-€
Langues : Anglais
Catégories : MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : journalisme information internet réseaux sociaux service public Index. décimale : 070.4 Journalisme Résumé :
Présentation de l'éditeur (Quatrième de couverture) :
"News matters. It is still the main forum for discussion of issues of public importance. It is where we come together to inform, persuade, influence, endorse or reject one another in a collaborative process of making meaning from events. But the news is changing — content, distribution channels, geographical constraints, production values, business models, regulatory approaches and cultural habits are all in flux, as new media technologies are adopted and adapted by users. However, despite having driven many of the changes themselves, established media organisations are in many cases struggling to adapt to this changed environment.
News Online: Transformations and Continuities is for everyone who wants to better understand the news media of the twenty-first century. With contributions from leading international scholars who question established understandings of news in the light of change, this book charts a course through recent upheavals and ranges over a broad terrain — from the BBC to experimental videogames, from Latin American newsrooms to Northeast Asian blogs, from the crisis in US newspapers to Twitter users in Iran. Each chapter provides an insightful analysis of how popular digital communications change relations of production and consumption, in addition to the effect on cultural and political participation. News Online considers the shifting boundaries between the popular and the professional made possible by the redistribution of news functions."
Source : http://www.palgrave.com - Consulté le 18/07/2011
Note de contenu : TABLE DES MATIÈRES :
Introduction: G.Redden & G.Meikle
- Journalism and Public Service: The Case of BBC News Online ; S.Allan & E.Thorsen
- Managing the Online News Revolution: The UK experience: B.McNair
- The Crisis of Journalism and the Internet; R.McChesney
- When Magical Realism Confronted Virtual Reality: Online News and Journalism in Latin America; J.Lugo & A.Canizalez
- Newsgames: An Introduction : Ian Bogost, S.Ferrari & B.Schweizer
- The Intimate Turn of Mobile News: G.Goggin
- News to me: Twitter and the personal networking of news: K.Crawford
- News Produsage in a Pro-Am Mediasphere: Why Citizen Journalism Matters: A.Bruns
- 'Comment is free, facts are sacred': Journalistic ethics in a changing mediascape: N.Fenton & T.Witschge
- Journalism without Journalists: On the powershift from journalists to Employers and Audiences: M.Deuze & L.Fortunati
- Web 2.0, Grassroots Journalism and Social Justice in China: X.Xin
- Marrying the professional to the amateur: Strategies and implications of the OhmyNews model: A.Duc Nguyen
Conclusion: G.Redden & G.Meikle
En ligne : http://www.palgrave.com/products/title.aspx?PID=349976 Réservation
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Code-barres Cote Support Localisation Section Disponibilité 1002963 8 MEI NEW Livre Bibliothèque Documentaires Disponible
Titre : Media convergence - Networked Digital Media in Everyday Life Type de document : texte imprimé Auteurs : Graham Meikle, Auteur ; Sherman Young, Auteur Editeur : RG21 6XS Basingstoke [Grande-Bretagne] : Palgrave MacMillan Année de publication : 2012 Importance : 242 p. ISBN/ISSN/EAN : 978-0-230-22893-1 Prix : 53,-€ Langues : Anglais Catégories : MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : internet réseaux sociaux communication convergence audience régulation information médias Index. décimale : 004.678 Internet Résumé : Présentation par l'éditeur :
"This book focuses on how everyday media such as Facebook, iTunes andGoogle can be understood in new ways for the21st century through ideas of convergence"
Source : http://us.macmillan.com (Consulté le 05/01/2012)Note de contenu : CONTENTS :
Acknowledgments
Introduction
Content,Computing,Communications
Convergent Media Industries
From Broadcast to Social Media
Never Ending Stories
Creative Audiences
Making the Invisible Visible
Time,Space and Convergent Media
Regulation,Policy and Convergent Media
Conclusion
References
Media convergence - Networked Digital Media in Everyday Life [texte imprimé] / Graham Meikle, Auteur ; Sherman Young, Auteur . - RG21 6XS Basingstoke (Houndmills, Hampshire, Grande-Bretagne) : Palgrave MacMillan, 2012 . - 242 p.
ISBN : 978-0-230-22893-1 : 53,-€
Langues : Anglais
Catégories : MEDIAS:AUDIOVISUEL:NUMERIQUE Tags : internet réseaux sociaux communication convergence audience régulation information médias Index. décimale : 004.678 Internet Résumé : Présentation par l'éditeur :
"This book focuses on how everyday media such as Facebook, iTunes andGoogle can be understood in new ways for the21st century through ideas of convergence"
Source : http://us.macmillan.com (Consulté le 05/01/2012)Note de contenu : CONTENTS :
Acknowledgments
Introduction
Content,Computing,Communications
Convergent Media Industries
From Broadcast to Social Media
Never Ending Stories
Creative Audiences
Making the Invisible Visible
Time,Space and Convergent Media
Regulation,Policy and Convergent Media
Conclusion
References
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Code-barres Cote Support Localisation Section Disponibilité 1003203 8 MEI MED Livre Bibliothèque Documentaires Disponible
Titre : Public service media and policy in Europe Type de document : texte imprimé Auteurs : Karen Donders, Auteur Editeur : RG21 6XS Basingstoke [Grande-Bretagne] : Palgrave MacMillan Année de publication : 2012 Importance : 248 p. ISBN/ISSN/EAN : 978-0-230-29096-9 Prix : 71,-€ Langues : Anglais Catégories : DROIT : Droit européen
MEDIASTags : régulation réglementation Europe médias service public télévision SMA aide d'état Index. décimale : 349.4 Droit européen Résumé : Présentation de l'ouvrage par l'éditeur (4ème de couverture):
"Public Service Media and Policy in Europe provides an in-depth account of EU policies in the area of public service broadcasting, focusing mainly on the application of the European State aid rules. The book discusses when, how and with what impact the European Commission deals with public service broadcasting. There is an element of fear towards the intervention of the European Commission, and a worry that it is overly focused on economic goals to the detriment of public interest objectives. More specifically, the fear exists that 'Europe' might hamper the evolution from public service broadcasting to public service media and introduce harmonized European rules for public service broadcasting. Private media companies have lobbied extensively against the expansion of public broadcasters' tasks and for a European straitjacket in this regard. Karen Donders evaluates whether the European Commission has indeed satisfied private sector interests by marginalising public broadcasters, or whether it has in fact contributed to the emergence of a public service media project."
Source : http://us.macmillan.com - Consulté le 05/01/2011Note de contenu : CONTENTS :
List of Tables
List of Figures
Introduction, Aims and Methodology
From Public Service Broadcasting to Public Service Media
Perspectives on Public Service Media
A Framework for Public Service Media
EU Market Integration in the Broadcasting Sector
EU State Aid Rules and the Broadcasting Sector
There and Back Again: A Chronological Perspective on the State Aid Control of Public Service Broadcasting
'Europe Decides': Evaluating Public Broadcasting Schemes
Germany
Flanders
The Netherlands
Conclusion
References
IndexPublic service media and policy in Europe [texte imprimé] / Karen Donders, Auteur . - RG21 6XS Basingstoke (Houndmills, Hampshire, Grande-Bretagne) : Palgrave MacMillan, 2012 . - 248 p.
ISBN : 978-0-230-29096-9 : 71,-€
Langues : Anglais
Catégories : DROIT : Droit européen
MEDIASTags : régulation réglementation Europe médias service public télévision SMA aide d'état Index. décimale : 349.4 Droit européen Résumé : Présentation de l'ouvrage par l'éditeur (4ème de couverture):
"Public Service Media and Policy in Europe provides an in-depth account of EU policies in the area of public service broadcasting, focusing mainly on the application of the European State aid rules. The book discusses when, how and with what impact the European Commission deals with public service broadcasting. There is an element of fear towards the intervention of the European Commission, and a worry that it is overly focused on economic goals to the detriment of public interest objectives. More specifically, the fear exists that 'Europe' might hamper the evolution from public service broadcasting to public service media and introduce harmonized European rules for public service broadcasting. Private media companies have lobbied extensively against the expansion of public broadcasters' tasks and for a European straitjacket in this regard. Karen Donders evaluates whether the European Commission has indeed satisfied private sector interests by marginalising public broadcasters, or whether it has in fact contributed to the emergence of a public service media project."
Source : http://us.macmillan.com - Consulté le 05/01/2011Note de contenu : CONTENTS :
List of Tables
List of Figures
Introduction, Aims and Methodology
From Public Service Broadcasting to Public Service Media
Perspectives on Public Service Media
A Framework for Public Service Media
EU Market Integration in the Broadcasting Sector
EU State Aid Rules and the Broadcasting Sector
There and Back Again: A Chronological Perspective on the State Aid Control of Public Service Broadcasting
'Europe Decides': Evaluating Public Broadcasting Schemes
Germany
Flanders
The Netherlands
Conclusion
References
IndexRéservation
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Code-barres Cote Support Localisation Section Disponibilité 1003200 5 DON PUB Livre Bibliothèque Documentaires Disponible
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